27-05-2025
Nat Habit appoints Kushal Gupta as Chief Retail Officer to lead offline push
New Delhi: D2C beauty and personal care brand
Nat Habit
has appointed
Kushal Gupta
as its
Chief Retail Officer
as it sets sights on scaling its offline presence and driving retail-led revenue growth, it said in a media release on Tuesday.
Gupta, who brings over two decades of FMCG experience from companies like PepsiCo, Bikano, Tata Consumer, and HUL, will be responsible for building Nat Habit's national retail infrastructure, expanding into Tier 2 and 3 markets, and strengthening its omnichannel strategy.
'Kushal's proven leadership in scaling revenue and building executional muscle makes him the perfect fit,' said Swagatika Das, Co-founder, Nat Habit.
The brand plans to invest in both offline and online expansion, including exclusive stores, e-commerce channels, and quick commerce partnerships.
Gaurav Agarwal, Co-founder, Nat Habit, added, 'Our strategy involves unlocking growth via deep retail integration, geography-wise rollout, and portfolio-wide accessibility. Kushal's strategic foresight and operational experience will strengthen our roadmap as we scale towards revenue growth, not just in numbers but in depth of consumer connection and access.'
Gupta said, "This is a 'go and win' moment, and we have the right team, product, and consumer love to make it happen at scale.'
Founded in 2019, Nat Habit offers freshly-made
Ayurvedic beauty products
and recently raised $10.2 million in Series B funding led by Bertelsmann India Investments.
