8 hours ago
Ajwaa al Ashkhara Festival returns with more attractions
Sur – The Ajwaa al Ashkhara Festival will return for its third edition this summer with expanded facilities and a broader programme of activities, aiming to attract more visitors from across Oman and the Gulf region.
Scheduled to run from July 16 to August 9 in the coastal wilayat of Jaalan Bani Bu Ali, the festival is organised by the Governorate of South Sharqiyah in partnership with government and private sector entities. It will be held under the slogan 'Natarayakom' (We Await You), promoting Al Ashkhara's reputation as a key summer destination.
Mohammed bin Humaid al Ghabshi, Wali of Jaalan Bani Bu Ali and chairman of the organising committee, said preparations are on track to deliver a high-quality event that meets visitor expectations.
Significant improvements have been made to the festival grounds, which have been expanded by 16,000sqm. Upgrades include a new perimeter fence, paved pathways, enhanced light poles and a new parking area for up to 300 vehicles on the site's southern side.
Additional upgrades include increasing green cover at the site, replacement of old beach umbrellas and construction of four public restrooms along the coastal road from Al Daffa to Al Ashkhara.
This year's festival will feature a main stage for cultural performances, an electronic games zone, and a market for small businesses and artisan families. Coffee shops and restaurants will cater to visitors, while organisers estimate that around 90 temporary jobs will be created during the event.
A highlight of the festival will be a village called 'Abaq al Turath' (Scent of Heritage) showcasing traditional Omani culture. A market with booths set up by public and private organisations will underline the link between tourism and economic development, encouraging local participation.
According to Ghabshi, the festival is designed to offer a complete tourism experience while supporting local development and providing economic opportunities for the community. More than 320,000 people visited the second edition of the festival in 2024. With expanded offerings and improved infrastructure, organisers expect the 2025 edition to draw even larger crowds.
