18-04-2025
ASP adopts 'Drive high, get a DWI' ahead of 420
ARKANSAS (KNWA/KFTA) — Local police officers are cracking down on driving under the influence ahead of Easter weekend.
A campaign started by the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA), called the 'National 420 Campaign,' aims to remind people about the law regarding driving under the influence.
The campaign comes before Easter Sunday, which falls on April 20, the same day as '420,' marijuana culture's high holiday.
Arkansas State Police is participating in the campaign, reminding that driving under the influence of marijuana, or any other drug, is an illegal and life-threatening behavior.
According to Arkansas law, driving under the influence of marijuana can earn you a DWI charge, the Arkansas State Police Department adopting the phrase 'Drive high, get a DWI.'
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That's why the NHTSA's campaign encourages drivers to get a sober ride home.
The earliest tracings of 420 being recognized among the marijuana community come from Marin County, California.
In 1971, five students at San Rafael High School regularly met at 4:20 p.m. by the campus' statue of chemist Louis Pasteur to smoke marijuana.
Since then, the day April 20 has been a marijuana-related holiday known as 420.
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