Latest news with #NationalBurritoDay
Forbes
03-04-2025
- Entertainment
- Forbes
What Chipotle's Burrito Vault Reveals About the Gamification of Fast Food
We don't just eat. We interact. Chipotle's Burrito Vault is back with more than $1 million of free ... More burritos ahead of National Burrito Day. Today is National Burrito Day, and across the country, brands are doing what they do best: trying to get our attention. Some offer freebies. Others drop deep discounts. But then there are the campaigns that go for something different—something a little more playful. Chipotle's Burrito Vault is back this year, a Wordle-style guessing game tucked inside a loyalty app. Players try to crack the code for a free burrito, rack up reward points, or even win burritos for a year. It's clever, sure. But it also taps into something deeper: the sense of satisfaction we get from interacting, checking in, and being in the know. Chipotle's Burrito Vault game goes beyond burrito promos—it's about the experience of trying to ... More unlock something that feels personal, even playful. This isn't just about driving clicks or downloads. The Burrito Vault works because it invites people to do something—to play, to try, to check back in. It's part of a bigger shift in how we engage with food: ordering becomes layered with participation. In 2025, fast food doesn't just feed us. It gives us something to be part of. Last year, the Vault drew over two million plays and helped Chipotle hit its biggest digital transaction day on record. This year, they've raised the stakes: a new code drops every hour, and players get four chances to guess the exact burrito combo. Win, and you get a free entrée. Be the first? Free burritos for a year. And even if you don't win, there's still something in it—25 bonus points, a little dopamine hit, maybe even a screenshot to post. That's the rhythm: open the app, take a shot, try again. Over time, that loop stops feeling like a promo. It starts to feel like a ritual. From checking in for stars to hunting for the Chipotle Vault answer this year, we've built daily ... More habits around our food apps—and the Vault fits right in. And that ritual? It's a reflection of how we already interact with food in 2025. We open our go-to coffee app each morning and trade dollars for coffee and stars. We wait for the limited-edition cereal drop. We collect cups, points, and proof of participation. The Vault simply brings that behavior into the burrito space—playful, quick, and surprisingly satisfying. But these behaviors aren't just habits—they form emotional bonds. According to a 2023 study published in the Academic Journal of Business & Management, brand rituals—those interactive, repeatable actions between consumer and brand—play a powerful role in shaping brand attachment. These rituals foster what researchers call a 'psychological contract': a blend of functional value (you get your free burrito) and emotional engagement (you participated in something bigger than just lunch). The act of showing up, even digitally, builds loyalty—not just through points, but through presence. The more we show up for something—even something small—the more it starts to matter. It's not just about free food. It's about the connection that builds when we keep coming back. Whether you're after the burrito vault answer or just trying to stay in the loop, food as play is ... More becoming a defining part of fast food culture. That instinct to 'check in just one more time' isn't a coincidence. A 2022 study published in the Journal of Consumer Behaviour found that gamified food experiences build emotional connections and create reward loops similar to mobile games. It's not the prize that keeps us coming back—it's the interaction. In that way, Burrito Vault doesn't just function as a loyalty tool. It becomes part of a broader movement toward what some are calling 'eatertainment'—a blending of engagement, ritual, and delight. It's what McDonald's leaned into with its Minecraft Movie Meal and what brands like Starbucks have mastered through seasonal app challenges. We're in a moment where food lives alongside digital experiences. A burrito can be a menu item or a mechanism. The Vault works because it recognizes that the pleasure of play has become part of how we consume. You don't just order a burrito—you unlock it. You play for it. You check the vault. Burrito Vault doesn't reinvent fast food. It reimagines how we engage with it. It turns the act of eating into something participatory. Something playful. Something that, for a moment, makes fast food feel like a win.
The Hill
03-04-2025
- Business
- The Hill
What's next after Trump's sweeping tariffs?
It's Thursday. Sooooo, who thinks there will be a TikTok deal by this weekend? In today's edition: Stocks nosedive over Trump's hefty tariffs Countries react; 'penguin' tariff sparks jokes Multiple NSC staffers reportedly fired Johnson seeks compromise after proxy voting drama National Burrito Day specials today 🌯 THE FIRST 100 DAYS *Awkwardly waves at the rest of the world*: ^To quote the TikTok meme, 'heyyy, how y'all doing?'' In one day, President Trump fundamentally redefined the U.S.'s trade policies, blowing up nearly a century of the U.S.'s free trade that encouraged easy international commerce. The gist of Trump's announcement: He will impose a universal 10 percent tariff as the baseline for all imports to the U.S., plus higher tariffs targeted at roughly 60 countries. Mexico and Canada were excluded because they've already been hit with their own tariffs. ^ Including: 20 percent on the European Union, 46 percent on Vietnam and 24 percent on Japan. China was slapped with another 34 percent tariff on top of the others, so it will effectively be around 54 percent (!) 📝 List of tariffs by country Who was *not* on the list: Russia, North Korea, Cuba and Belarus were not included. The White House defended their exclusion, arguing they are 'already facing extremely high tariffs.' How were the tariffs calculated?: BBC ran the numbers and figured out the formula for the tariffs. 🔷 The markets: The stock market took a nosedive this morning. The Dow dropped 1,200 points, the Nasdaq plummeted by 3.3 percent — and the S&P 500 is on track for its worst day since September 2022, per CNBC. By the way, Newsmax's team and former Trump adviser Rudy Giuliani 📸 rang the opening bell this morning. 🔷 How are other countries reacting?: Some countries have threatened the U.S. with more tariffs and others are calling for negotiations. The latter is what Trump wants. 📝 Reactions by country Treasury Secretary Scott Bessent is encouraging countries to 'sit back, take it in' and not retaliate. 🔷 Republicans: Senate Republicans are feeling pretty uneasy about Trump's tariffs, reports The Hill's Al Weaver. In fact, four Republican senators, including Mitch McConnell (Ky.), joined Democrats on Wednesday to vote on a resolution to undo Trump's Canada tariffs. What products will have the biggest price jumps?: iPhones, TVs, cars, most clothes and shoes, wine, furniture, coffee and chocolate. (CBS News) ➤ NOTABLE REACTIONS: From CNBC's senior Washington correspondent Eamon Javers: 'The irony is that the single issue that gave President Trump the most traction in the election was inflation under Biden. Trump campaigned on bringing prices down,' Javers posted. 'And now he has conducted what may be the single most inflationary action of any president. Trump argues it's a necessary corrective worth temporary pain. Will voters agree?' From former Treasury Secretary Larry Summers: 'Never before has an hour of Presidential rhetoric cost so many people so much,' Summers posted. 'The best estimate of the loss from tariff policy is now closer to $30 trillion or $300,000 per family of four.' Eric Trump advises countries to act quickly: The president's son encouraged countries to move quickly to negotiate with his father. 'I wouldn't want to be the last country that tries to negotiate a trade deal with @realDonaldTrump,' Eric Trump posted. ➤ A LIGHTER TIDBIT IN THIS WHOLE SAGA: Included in Trump's tariffs is a small uninhabited island of penguins. My social media feeds are chock-full of jokes about this. The Hill's Filip Timotija reported that the uninhabited islands hit with tariffs are only accessible via boat from Australia. Several White House employees have been fired: Axios reports that several members of President Trump's National Security Council (NSC) have been fired. For context: 'The firings come a day after conspiracy theorist Laura Loomer visited the Oval Office and pressed Trump to fire specific NSC staffers. Axios has not confirmed whether the firings were directly linked to that incident, but the source familiar said they were 'being labeled as an anti-neocon move.'' (Axios) Backstory: The New York Times first reported that Loomer, the far-right activist, met with Trump for 30 minutes Wednesday. 'She proceeded to excoriate them in front of their boss, the national security adviser Michael Waltz, who was also in the meeting.' Sources told The Hill that Loomer made the case to Trump that several staffers in the White House were not sufficiently committed to the president's agenda. 🍼️ ON CAPITOL HILL Mike Johnson is looking for a compromise: The House floor is still frozen while Republicans squabble over whether to allow new parents to vote remotely. It's on Speaker Mike Johnson (R-La.) to find a solution to end the standoff. Johnson is looking for a compromise: Johnson said he's working to find 'every potential accommodation' for new mothers. He later floated to The Hill the possibility of adding a nursing room right off the House floor and allowing new mothers to use official funds to travel back and forth. The big question: Would that be enough for Rep. Anna Paulina Luna (R-Fla.) to back down in her fight? If not, Johnson has to go back to the drawing board. Luna has a lot of power right now. Johnson may need to bring in the big guns: There's a growing sense among Republicans that President Trump may have to get involved. Arcane congressional procedure may be low on his list, but it's stalling Trump's legislative agenda even further. Quick backstory: Luna plus eight Republicans and House Democrats, are in a standoff with Johnson. They want parents of newborns to be able to vote by proxy. Johnson opposes this, arguing it's a slippery slope. Until this is sorted out, the House is jammed and can't complete any other business. That's why Johnson canceled session for the rest of the week. 🗳️ ELECTION ANNOUNCEMENTS Rep. Chris Pappas (D-N.H.) announced he's running to succeed Sen. Jeanne Shaheen (D-N.H.), who is retiring. 📹 Watch his announcement New York City Mayor Eric Adams (D) announced that he is running for reelection as an independent. Keep in mind that a federal judge formally dismissed his corruption case on Wednesday following a Justice Department request. 📹 Watch his announcement Speaker Mike Johnson (R-Fla.) backed Rep. Byron Donalds 's (R-Fla.) bid for governor Thursday. Donalds already has Trump's endorsement. INTERNET BUZZ 🌯 Celebrate: Today is National Burrito Day! Chipotle, Qdoba, Moe's and other restaurants are offering burrito deals today. 🌯 Burrito specials 📺 This is incredible: 'The Late Show With Stephen Colbert' did a segment on Sen. Cory Booker 's (D-N.J.) record-breaking floor speech. He made a joke about CNN's Manu Raju asking Booker the question we were all wondering: How did he not need a bathroom for 25 hours? 📹 Watch the clip 🪪 The REAL ID deadline is coming up: Beginning on May 7, air travelers will need a REAL ID to get through airport security. The Wall Street Journal reports that local DMV offices have been flooded with appointment requests for an upgraded ID. 👒 'The Handmaid's Tale' is getting a spinoff: Production for the spinoff series, 'The Testaments,' will begin April 7. Meanwhile, the final season of 'The Handmaid's Tale' comes out April 8. The House is out. The Senate is in. President Trump is in Washington, leaving for Florida soon. (All times EST) 1 p.m. Trump receives his intelligence briefing. 2 p.m. Trump leaves for Miami. 2:30 p.m. Up to five Senate votes. 📆 Today's agenda 7:30 p.m. Trump attends the LIV Golf dinner at Trump National Doral Golf Club. 9 p.m. Trump heads to his Mar-a-Lago resort. AND FINALLY…
Yahoo
03-04-2025
- Business
- Yahoo
Hurra! It's National Burrito Day and ENC is celebrating
GREENVILLE, N.C. (WNCT) — It's National Burrito Day! Don't worry, the day comes with discounts. Buy one, get one 1/2 off! In person only. Free delivery! Also, Chipotle's Burrito Vault game is here again which gives customers the chance to win even more discounts. Buy one, get one free burritos! Buy one, get a free burrito or burrito bowl! For these restaurants, being a rewards member is required for a National Burrito Day discount, so don't forget to download their app before heading to the store. If local is more your flavor then check out these small businesses who may or may not have a discount for the day. El Azador Mexican Restaurant Greenville, NC El Torito Mexican Store and Restaurant Farmville, NC Mi Fiesta Washington, NC Nacho's Mexican Restaurant Atlantic Beach, NC Plaza Del Mariachi Jacksonville, NC Costa Bonita Mexican Cuisine Morehead City, NC El Taco Loco New Bern, NC La Terrazita Kinston, NC Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
USA Today
03-04-2025
- Business
- USA Today
Celebrate National Burrito Day 2025 with 5 free food and discounts on Thursday, March 3
Celebrate National Burrito Day 2025 with 5 free food and discounts on Thursday, March 3 Happy 2025 National Burrito Day to all who celebrate — and really, shouldn't we all celebrate burritos every day, especially on Thursday March 3, 2025? Burritos are delicious any day of the week and any time of year! Here's a better question to ask: Why is March 3 National Burrito Day? That's not what we're here to answer. We know you're here to find out about free or discounted burritos, and we want to get to that as fast as possible so the stuff inside your wrapped tortilla doesn't get cold immediately. So let's stop writing about burritos and get to the important stuff here -- a partial list of joints that we've found who will give something away or sell you a burrito for less than the usual price on Thursday: Chipotle If you unlock their Burrito Vault, you can get a code for buy one burrito, get one free. Also if you are a Chipotle rewards member, you can use the code DELIVER for a free delivery fee. Moe's Southwest Grill You can buy one burrito or bowl and get one free. Baja Fresh If you're a rewards member, you can get buy-one-get-one-free burrito deal using the code BURRITO. Taco Bell Are you a rewards member? If so, you can get a burrito for $2 if you spend $15 or more. Chronic Tacos Use their app if you're a loyalty member and get a buy one, get one free deal.
Yahoo
03-04-2025
- Business
- Yahoo
Breaking down Trump's reciprocal tariffs, tornadoes ravage South and Midwest, Ohtani's homer gives Dodgers historic win
Good morning, all. It's everyone's favorite holiday: National Burrito Day. (Oh, just me?) Here's where to score burrito deals today. Now, on to the news. Subscribe to get this newsletter in your inbox each morning. NEED TO KNOW Mark Schiefelbein/AP Trump's reciprocal tariffs, explained President Trump announced yesterday that new tariffs would go into effect on imports from about 185 countries, including the U.S.'s largest trading partners, by April 9. Here's what to know. The tariffs: They range from a 10% 'baseline' tariff to additional levies on 'worst offender' nations. Mexico and Canada are exempt but will still face the 25% tariffs imposed in March, while China's total rate will rise to 54%. [Yahoo Finance] Global reaction: World governments lamented the escalating trade war. The EU signaled it was ready to negotiate, while China threatened countermeasures. Meanwhile, U.S. stock futures were down by as much as 3% this morning. [AP] Senate rebuke: Four GOP senators broke with Trump to pass a Democratic-led resolution to revoke the Canadian tariffs. Sen. Mitch McConnell, who voted in favor, warned that the tariffs will raise costs for producers and consumers. The bill is unlikely to pass in the House. [NBC News] IN CASE YOU MISSED IT George Walker IV/AP ➡️ Extreme weather Violent storms ripped through the Midwest and the South yesterday, killing at least three and creating tornadoes while leaving a trail of destruction. Severe storms are predicted to continue in the region through Saturday. [AP] 📱 TikTok prospects Amazon and a startup run by OnlyFans' founder reportedly made last-minute bids to buy TikTok from its Chinese parent company, which must strike a deal to sell partial ownership by Saturday to avoid a U.S. ban. [Yahoo News] 👑 This is her jam Meghan Markle launched her new lifestyle brand, As Ever, with a line of curated home goods, including baking mixes and a raspberry spread, all of which sold out in less than an hour. 'This is just the beginning,' she promised. [Yahoo Entertainment] ⚾ The Shohei show L.A. Dodgers star Shohei Ohtani ended his bobblehead night with a walk-off home run against the Atlanta Braves, helping his team become the first defending champion in MLB history to start the season 8-0. Watch the historic homer. [Yahoo Sports] 🎮 It's Switch season Nintendo fans, rejoice: After years of waiting, the company announced that the Switch 2 will hit shelves on June 5. At $450, it'll feature a larger screen, a built-in mic and improved specs. See what else was revealed, including the launch games. [Engadget] WHAT'S HAPPENING TODAY 📺 Now streaming: A 'bloody good' Kevin Bacon plays a resurrected bounty hunter in the new series The Bondsman on Prime Video. [Hollywood Reporter] ⚾ On the field, the Orioles wrap up a three-game series against the Red Sox at 1:05 p.m. ET on the MLB app. [NBC Sports] 🏀 On the court, the Sixers hope to end their four-game home skid in a matchup against the Bucks at 7 p.m. ET on NBA League Pass. [AP] 🏒 On the ice, the Oilers — still dealing with injured players — face off against the Sharks at 10:30 p.m. ET on ESPN+. [Hockey News] ☀️ And don't forget to: Read your daily horoscope. Play the crossword. Check the forecast in your area. TODAY IN HISTORY Illustration: Yahoo News; photo: Tim Boyle/Bloomberg via Getty Images In 1973, Motorola engineer Martin Cooper made the first-ever cellphone call. Who was on the other end? His Bell Labs rival, Joel Engel. A version of the phone he used was released in 1984 and cost a whopping $3,995. [Business Insider] 3 QUESTIONS ... about reciprocal tariffs Anthony asked Andrew Romano, who reported on Trump's new tariffs, to break down their potential effects. Anthony: Trump said these are 'reciprocal' tariffs. How do they differ from his other recent tariffs? Andrew: Trump's no stranger to tariffs; his new 25% auto tariffs just kicked in too. But the reciprocal tariffs are different because they aren't specific to a single country or industry — they're universal, a whole system of taxation meant to fundamentally alter the U.S. relationship with the rest of the world. Anthony.: Trump has used tariffs as a negotiating tactic in the past. Is that what he's doing here? Andrew: It's unclear. White House officials have signaled they're uninterested in haggling over rates, but last week Trump said he's 'open' to cutting deals if the U.S. can 'get something for it.' Anthony: How might the reciprocal tariffs affect Americans? Andrew: The new tariffs apply to practically everything that enters the U.S. Economists say those costs will be passed on to consumers. If consumers slow their spending in response, a recession could follow. Trump has insisted increased revenue and U.S. manufacturing will compensate for any short-term pain. Go deeper: Here's how Trump's first-term tariffs worked out. FEEL-GOOD MOMENT Taylor Dinelli When Taylor Dinelli shared a video of author Jonathan Stanley sitting alone at his book signing, she had no idea it would go viral, or that the book would become a bestseller. Reflecting on it all, Stanley said it's important 'to continue spreading … kindness.' [People] Have a great day! See you tomorrow. 💡 P.S. Before you go, your daily advice: Do you sleep with a stuffed animal? If not, you may want to start — it could be good for your mental health. [CNN] About The Yodel: The Yodel is a morning newsletter from Yahoo News. Start your day with The Yodel to get caught up on weather, national news, politics, entertainment and sports — in four minutes or less.
