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Forbes
08-04-2025
- Business
- Forbes
Ben & Jerry's Free Cone Day Is Back—Why We Love Free Treats
Today is Ben & Jerry's Free Cone Day—aka the Ben & Jerry-est day of the year. Here's why people ... More still line up for a free scoop, and what makes it feel like more than a promo. What started in a renovated Vermont gas station in 1979 is now a global tradition. Every spring, Ben & Jerry's hands out free ice cream scoops—more than a million last year alone—as part of its annual Free Cone Day celebration. The lines are long, the flavors are bold, and the vibe is joyfully predictable. But Free Cone Day is more than a marketing stunt. It's a spring ritual—one that feels increasingly rare in an age of fleeting trends and algorithm-driven consumption. Ben & Jerry's Free Cone Day has become a beloved spring tradition that goes beyond ice cream, ... More drawing fans to scoop shops around the world. Ben & Jerry's calls it the 'Ben & Jerry-est day of the year'—and it's not wrong. Where most fast-food giveaways are transactional (download the app, make a purchase, join the program), Free Cone Day is refreshingly analog. Just show up. Stand in line. Get a cone. Get back in line again if you want. There's no catch, no fine print—just ice cream, community, and a small act of collective joy. Unlike most food holidays, Free Cone Day at Ben & Jerry's is annual, expected, and totally free—no ... More app, no purchase, just a cone and a crowd. Food holidays are everywhere. National Coffee Day. National Donut Day. French Fry Friday. But most of them fade quickly—one-day deals in a sea of promotions. Ben & Jerry's Free Cone Day endures because it doesn't change. It's annual. It's expected. And it doesn't ask anything of you except to show up. It works because it's not just about ice cream—it's about marking the passage of time, shaking off winter, and stepping into spring. Last year, the company gave out more than 1 million scoops—enough to stretch 80 miles end to end. That's not just brand power. That's ritual. Free Cone Day 2025 brings people together in person at Ben & Jerry's locations, turning a free ice ... More cream cone into a shared cultural moment. In 2025, rituals don't look like bonfires or solstice festivals. They look like a line outside your local scoop shop. You're there with strangers, each waiting for their free cone of Phish Food, Chocolate Fudge Brownie, or a non-dairy mango swirl. It's simple, but it sticks. And it sticks because it's real. No delivery driver. No screen. Just you, some sunshine (hopefully), and a shared experience that's exactly the same for everyone. Research shows that free offers like Ben & Jerry's Free Cone Day spark more joy and participation ... More than discounts—and this ice cream day proves it. Part of Free Cone Day's staying power comes down to psychology. According to a study on the zero price effect by researchers Kristina Shampanier, Nina Mazar, and Dan Ariely, we don't just like free things—we love them disproportionately more than discounted ones. A price of zero changes how we perceive value, making the experience feel more rewarding and joyful than something that costs even a few cents. Free Cone Day taps into that feeling. It's not just that the ice cream costs nothing—it's that you don't have to weigh the decision. No guilt. No comparison. Just a scoop, a moment, and the rare delight of something simple given freely. Ben & Jerry's Free Cone Day is happening today—here's how to find participating locations near you ... More and enjoy seconds (or thirds) of your favorite flavors. Free Cone Day 2025 is happening today, April 8. Participating Ben & Jerry's Scoop Shops across the U.S. (and the globe) are serving up free ice cream—no purchase necessary. And yes, according to the company, fans are encouraged to get back in line for seconds. Or thirds.
Saba Yemen
15-02-2025
- Business
- Saba Yemen
Sana'a International Coffee Exhibition kicks off tomorrow in Sana'a
Sana'a - Saba: The Sana'a International Coffee Exhibition, organized by the Ministry of Agriculture, Fisheries and Water Resources, represented by the General Organization for Coffee Development and Marketing, will kick off on Sunday in Sana'a. The exhibition, which will last for five days, aims to support , develop coffee cultivation, raise the level of productivity, strengthen marketing mechanisms, and promote it in international markets. The Agriculture, Fisheries and Water Resources Minister- Chairman of the Preparatory Committee, Dr. Radwan Al-Rabaei, told the Yemeni News Agency (Saba) that the exhibition will be attended by coffee traders and exporters, agricultural associations specialized in coffee, the Union of Coffee Producers Associations, farmers and specialists in the coffee industry, to showcase the latest products and technologies in this field. He stressed that the main objective of the exhibition is to raise awareness of the importance of coffee cultivation , productivity , its unique characteristics and advantages, as it achieves returns and profits that exceed the costs of production inputs, in addition to its contribution to supporting the national economy with hard currencies from the proceeds of its export to foreign markets. Minister Al-Rabaei pointed out that the exhibition is one of the activities of the National Coffee Day to introduce Yemeni coffee and promote this strategic crop. The exhibition, which is co-organized by a number of entities and funded by the Agricultural and Fisheries Production Promotion Fund, includes several activities, including an exhibition of coffee products from various Yemeni regions, training workshops and scientific seminars on the value chains associated with this crop, as well as cultural activities to raise awareness of coffee as a cultural character and historical heritage of the Yemeni people. Whatsapp Telegram Email Print more of (Local)
