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Scottish Sun
21-05-2025
- Entertainment
- Scottish Sun
TikTok star with two Hollywood A-list parents jokes about his nepo-baby status – can you guess who he is?
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A TIKTOK star with two Hollywood A-list parents has joked about his nepo-baby status - but can you guess who he is? The star appeared in a new YouTube video, and poked fun at his nepo baby status. Sign up for the Entertainment newsletter Sign up 5 A TikTok star with two Hollywood A-list parents has joked about his nepo-baby status - but can you guess who he is? Credit: YouTube @National Diaper Bank Network He starred in a video titled "Day in the Life of a Nepo Baby," and in it he can be seen carrying out his day as the son of two very famous people. At one point, he's heard saying: 'Unlike other nepo babies, I am extremely discreet about who my famous parents are.' He's then seeing holding up both arms humorously, with huge fake tattoos of his parents' names. It's none other than Jack Robbins, son of Susan Sarandon and Tim Robbins. Read More on Susan Sarandon HELPING HAND Jessica Lange, 74, pushed in wheelchair by son Samuel Walker Shepard in NYC Oscar-winning actress Susan is best known for iconic 90s movie Thelma and Louise, while his dad - who has also won an Academy Award - is well known for The Shawshank Redemption. But the 36-year-old shows how his 'nepo baby' status can do good in the video, as he partnered with the National Diaper Bank Network in a bid to shine a light on the diaper dilemma going on. Jack says in the video: 'Did you know that 1 in 2 families in America struggle to afford diapers?' He continues: 'Be more mad that people are having to make the decision between buying groceries or buying diapers.' In the comments, fans shared their love for the video and Jack's part in it. 'Way to go Jack,' wrote one person, while a second added: 'Absolutely love that you've done this.' Can you guess the nepo baby with very famous parents Speaking with PEOPLE about the campaign, Jack said: 'I was so very excited when the National Diaper Bank Network and advertising agency Tombras approached me to co-direct and star in this. 'The fact that half of U.S. families with young children can't afford diapers is a serious issue, so it's an honor to use my comedy and 'nepo baby' character for something so clearly good and important as their mission to end diaper need." He also shared what his famous mum Susan thought about it all, adding: 'She loves the character and she's been very supportive of it.' Jack has chosen a career behind the camera and works as a filmmaker in Hollywood. He is credited with many short films and TV projects. Jack also previously served as a segment director for Jimmy Kimmel Live! 5 Jack with his famous mum Susan Sarandon Credit: Getty Images - Getty 5 His dad Tim is well known for The Shawshank Redemption Credit: Alamy 5 The 36-year-old shows how his 'nepo baby' status can do good in the video, as he partnered with the National Diaper Bank Network Credit: YouTube @National Diaper Bank Network
The Irish Sun
21-05-2025
- Entertainment
- The Irish Sun
TikTok star with two Hollywood A-list parents jokes about his nepo-baby status – can you guess who he is?
A TIKTOK star with two Hollywood A-list parents has joked about his nepo-baby status - but can you guess who he is? The star appeared in a new YouTube video, and poked fun at his nepo baby status. Advertisement 5 A TikTok star with two Hollywood A-list parents has joked about his nepo-baby status - but can you guess who he is? Credit: YouTube @National Diaper Bank Network He starred in a video titled "Day in the Life of a Nepo Baby," and in it he can be seen carrying out his day as the son of two very famous people. At one point, he's heard saying: 'Unlike other nepo babies , I am extremely discreet about who my famous parents are.' He's then seeing holding up both arms humorously, with huge fake tattoos of his parents' names. It's none other than Jack Robbins, Advertisement Read More on Susan Sarandon Oscar-winning actress Susan is best known for But the 36-year-old shows how his 'nepo baby' status can do good in the video, as he partnered with the National Diaper Bank Network in a bid to shine a light on the diaper dilemma going on. Jack says in the video: 'Did you know that 1 in 2 families in America struggle to afford diapers?' He continues: 'Be more mad that people are having to make the decision between buying groceries or buying diapers.' Advertisement Most read in Celebrity In the comments, fans shared their love for the video and Jack's part in it. 'Way to go Jack,' wrote one person, while a second added: 'Absolutely love that you've done this.' Can you guess the nepo baby with very famous parents Speaking with PEOPLE about the campaign, Jack said: 'I was so very excited when the National Diaper Bank Network and advertising agency Tombras approached me to co-direct and star in this. 'The fact that half of U.S. families with young children can't afford diapers is a serious issue, so it's an honor to use my comedy and 'nepo baby' character for something so clearly good and important as their mission to end diaper need." Advertisement He also shared what his famous mum Susan thought about it all, adding: 'She loves the character and she's been very supportive of it.' Jack has chosen a career behind the camera and works as a filmmaker in Hollywood . He is credited with many short films and TV projects. Jack also previously served as a segment director for Advertisement 5 Jack with his famous mum Susan Sarandon Credit: Getty Images - Getty 5 His dad Tim is well known for The Shawshank Redemption Credit: Alamy 5 The 36-year-old shows how his 'nepo baby' status can do good in the video, as he partnered with the National Diaper Bank Network Credit: YouTube @National Diaper Bank Network 5 Jack with his famous parents Credit: Getty Advertisement
Yahoo
21-05-2025
- Entertainment
- Yahoo
Jack ‘Susan Sarandon' Robbins is using his nepo baby powers ... to help actual babies
We hate to break it to you, but Jack Henry Robbins, 36, does not have the names of his famous parents — Tim Robbins and Susan Sarandon — tattooed on his forearms. He also didn't ink The New York Times logo across his chest after it featured him in a splashy story this fall. Nor did he legally change his name to 'Jack Susan Sarandon Robbins.' But what Jack does share with his 'nepo baby' alter ego is commitment. chats with Jack after a diaper-bundling volunteer session for a special cause: helping the National Diaper Bank Network make sure that babies who need diapers receive them. Jack, a writer and director whose accomplishments include directing 80 episodes of 'Jimmy Kimmel Live!', was hit hard by a December 2022 issue of New York Magazine that centered around about 'nepo babies,' the children of famous parents who are assumed to succeed based on nepotism and connections rather than talent. 'I remember feeling very insecure and very upset that no matter what I was going to be, I'd always have this label,' he explains. 'It also coincided with — funnily enough — a row of career failures for me. I couldn't get stuff made. I couldn't advance, even though I believed in myself and I thought I was making great stuff.' 'One day it just kind of hit me ... what if I went directly, straight into my insecurity and used myself as a tool and made my life a comedic bit,' he says. 'I could become the world's worst nepo baby and confirm everyone's absurd beliefs of what I thought everyone thought I was, but worse, and funnier.' Rather than pitching and waiting and hoping, Jack took charge of his idea and filmed 'A Day in the Life of a Nepo Baby' and posted it on his Instagram account in November 2023. The reel features Jack meditating in front of a framed poster of his mother, wearing a 'Bull Durham' hat around New York City, selling show to Netflix or HBO on the reg and getting into a fight with his mom 'about money or my inheritance.' And of course he drains 'as much talent from my mom's soul as I can.' Based on the success of that video, Jack created more content that places his nepo baby character front and center, like making a movie with Steven Spielberg's daughter Sasha and receiving a talking to from Ewan McGregor's daughter, Clara, about how he's making the other nepo babies look bad. 'It was a great way to actually heal my insecurities,' Jack says. 'All of a sudden, now I feel confident again that I'm making people happy, making people laugh.' Though Jack had been approached by brands and organizations who wanted to harness the reach of his nepo baby character, he never said yes ... until now. 'I was approached by the National Diaper Bank Network to basically flip this nepo baby thing on its head and raise awareness for a cause that is great,' Jack explains. Though he never wanted to be on camera himself, he is now the leading voice in the organization's 'Nepo Babies For Babies' campaign. According to the organization's 2023 national study, roughly half of U.S. families with young children can't afford enough diapers to keep their children clean and dry, and one in four parents miss work or school because they can't afford the diapers required to leave their baby in childcare (which often requires a full day's supply of diapers at drop off). 'People still think my career has been just handed to me. That makes people angry,' Jack says in a hilarious public service announcement spoofing his nepo baby status. 'Here is a positive idea: Let's take all this nepo baby anger, and instead, let's get angry for real babies and their very real baby problems.' At the end of the video, he highlights the fact that some parents have to decide between buying groceries and buying diapers. By amplifying the mission and the needs of the National Diaper Bank Network, Jack hopes to end this 'public health crisis.' Of his non-nepo-baby co-star, Jack says, 'She was so cute. And she was crying a lot. But it wasn't my fault.' On a more serious note, Jack continues, 'I've said no to a lot of stuff, and I thought this was really worth doing, because if I can help raise awareness for something that's super important, I'm down. I look forward to any situation where I can use my comedic instincts or my character to do good things.' This article was originally published on
Yahoo
20-05-2025
- Entertainment
- Yahoo
Jack Robbins Says Mom Susan Sarandon 'Loves' How His Nepo Baby Persona Is Being Used for Good (Exclusive)
Jack Robbins, son of Susan Sarandon and Tim Robbins, is using his "nepo baby" persona that went viral in 2023 to raise awareness about the diaper crisis The actor says his mom, who appeared in his "nepo baby" comedy skits, is "supportive" of him using the character for a good cause According to the National Diaper Bank Network, half of U.S. families with young children are in need of clean diapersJack Robbins is showing how being a "nepo baby" can do some good. Two years after going viral for his satirical video titled "Day in the Life of a Nepo Baby," which depicts Jack's "daily routine" as being the son of Susan Sarandon and Tim Robbins, the actor has partnered with the National Diaper Bank Network to shine a spotlight on diaper need, which impacts 1 in 2 U.S. families. Speaking with PEOPLE about the campaign, Jack says he's always viewed comedy as a "tool" for spotlighting important issues, such as families struggling to afford diapers, a fact he admits was "shocking" to learn. 'I was so very excited when the National Diaper Bank Network and advertising agency Tombras approached me to co-direct and star in this campaign," he says. "The fact that half of U.S. families with young children can't afford diapers is a serious issue, so it's an honor to use my comedy and 'nepo baby' character for something so clearly good and important as their mission to end diaper need." Jack adds that his mother, who is known for her political and social activism as well as her acting career, was "supportive and happy for me" for raising awareness. "She loves the character and she's been very supportive of it," Jack says. In a PSA for the 'Nepo Babies for Babies' campaign, Jack plays up his aloof "nepo baby" persona while urging viewers to focus more on real babies and visit to learn about the National Diaper Bank Network's mission and support their efforts to end diaper need in the U.S. by donating diapers, dollars or time. As the campaign points out, in 2024, the term "nepo baby" received 99.8% more media coverage than the term 'diaper crisis,' according to research from advertising agency Tombras. Half of U.S. families with young children are in need of clean diapers and 1 in 4 parents miss work or school because they can't afford the diapers required to bring their child to child care, according to The NDBN Diaper Check 2023. is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! 'I hope people watch the PSA, especially because working with the lead actor, me, was very difficult, because of his ego and self-sabotaging nature. I am relieved we were able to finish the shoot day with only a handful of mini nepo meltdowns," Robbins says. 'So many public health issues facing our country are complex and seemingly unsolvable. Ending diaper need is simple and only requires small things like diapers,' Joanne Samuel Goldblum, CEO and Founder, National Diaper Bank Network, said in a statement. 'We are so grateful to Jack and the entire team at Tombras for bringing a bit of humor to a very real problem that is prevalent in all of our communities. We all know that every baby deserves clean diapers.' Read the original article on People
Yahoo
20-05-2025
- Entertainment
- Yahoo
Actor Jack Henry Robbins flips 'nepo baby' script in PSA to help real babies
Susan Sarandon and Tim Robbins' son joins the National Diaper Bank Network to shine a spotlight on diaper need, which impacts 1 in 2 US families NEW HAVEN, Conn., May 20, 2025 /PRNewswire/ -- The National Diaper Bank Network (NDBN) — a nonprofit organization and foremost expert on diaper need dedicated to ensuring that individuals, children and families have access to the basic necessities they require to thrive — has teamed up with writer-director/actor Jack Henry Robbins in a PSA that asks society to focus less attention on nepo babies and more on the fact that 1 in 2 U.S. families with young children can't afford diapers. "I was so very excited when the National Diaper Bank Network and advertising agency Tombras approached me to co-direct and star in this campaign. The fact that half of U.S. families with young children can't afford diapers is a serious issue, so it's an honor to use my comedy and nepo baby character for something so clearly good and important as their mission to end diaper need," said Robbins. While nepo babies — the children who are often perceived as undeserving of their success due to their famous or influential parents — dominate media headlines and social media feeds, the public health issue of diaper need struggles to gain the public mind share and national attention it deserves. In 2024, the term "nepo baby" had a greater share of media coverage (99.8%) than the term "diaper crisis" (.2%), according to research from advertising agency Tombras. Not only are half of U.S. families with young children in need of clean diapers to keep their babies healthy, 1 in 4 parents miss work or school because they can't afford the diapers required to bring their child to child care, according to The NDBN Diaper Check 2023. "So many public health issues facing our country are complex and seemingly unsolvable. Ending diaper need is simple and only requires small things like diapers," said Joanne Samuel Goldblum, CEO and founder, National Diaper Bank Network. "We are so grateful to Jack and the entire team at Tombras for bringing a bit of humor to a very real problem that is prevalent in all of our communities. We all know that every baby deserves clean diapers." In the new "Nepo Babies for Babies" campaign, Robbins, son of award-winning actors Susan Sarandon and Tim Robbins, plays into his aloof nepo baby social media persona to make that exact point. Robbins urges viewers to focus more on real babies and visit to learn about the National Diaper Bank Network's mission and support its efforts to end diaper need in the U.S. by donating diapers, dollars or time. "I hope people watch the PSA, especially because working with the lead actor, me, was very difficult, because of his ego and self-sabotaging nature. I am relieved we were able to finish the shoot day with only a handful of mini nepo meltdowns," added Robbins. "Nepo Babies for Babies" is the brainchild of independent advertising agency Tombras, which was recently named Ad Age's 2025 Agency of the Year. The family-owned agency Tombras is committed to using its creative superpowers in purpose-driven work. About National Diaper Bank NetworkThe National Diaper Bank Network is a nationwide nonprofit organization dedicated to ensuring that individuals, children, and families have access to the basic necessities they require to thrive. Launched in 2011 with the support of founding sponsor Huggies®, NDBN helps provide essential resources to children and families in need through its Network of more than 240-member diaper banks working in local communities across the U.S. More information is available at About TombrasTombras is a full-service, family-owned independent agency with a digital mindset. We're impact-driven, creative storytellers with performance at the heart of everything we do. Connecting Data + Creativity for Business Results® is our ethos. From strategy, creative, public relations and media to digital design and development, a social media command center, ecommerce, in-house production, a trade desk, customer experience lab and more, we do it all. Founded in 1946 and headquartered in Knoxville, Tenn. with satellite offices in New York, Atlanta and Buenos Aires, Tombras was named Ad Age's 2025 Agency of the Year. For more information, visit Media Contact:Jenna Gerbino Kaplan jgerbinokaplan@ View original content to download multimedia: SOURCE National Diaper Bank Network Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
