Latest news with #NationalFragranceDay
Yahoo
27-03-2025
- Business
- Yahoo
THE FRAGRANCE FOUNDATION CELEBRATED FRAGRANCE DAY ON MARCH 21 AND FRAGRANCE WEEK ON MADISON AVENUE, MARCH 18-23
First Ever Pop Up Gallery and Shop Debuted in NYC inCelebration of National Fragrance Day NEW YORK, March 27, 2025 /PRNewswire/ -- The Fragrance Foundation (TFF) celebrated Spring, and the artistry and passion of fragrance with Fragrance Day™, an annual day dedicated to the world of fragrance across the US, on March 21st, and launched the first-ever Fragrance Week on Madison Avenue. New this year, and as the centerpiece of TFF's partnership with the Madison Avenue Business Improvement District (B.I.D), TFF premiered its first-ever Fragrance Gallery and Pop Up Shop as a marquee destination for the famed thoroughfare's Fragrance Week on Madison Avenue promotion. Located at 924 Madison Avenue in NYC, the grand opening was fȇted with a ribbon-cutting ceremony led by TFF President Linda G. Levy with special guests, fashion designers and brand founders, Vera Wang, Anna Sui and Francisco Costa and Madison Avenue B.I.D President, Matthew Bauer on March 21. "Fragrance Day™ is such a big day for the fragrance community that it has grown into a month-long celebration with new fragrance launches from so many fabulous brands," said Linda G. Levy, President of The Fragrance Foundation. "The excitement and activations crescendo on March 21st making it one of the most exhilarating times of the year to discover and experience all the newness in fragrance." Adding, "What makes this Fragrance Day unlike any other, is that we debuted of our first-ever Fragrance Foundation Gallery and Pop Up Shop on Madison Avenue. We were beyond thrilled to collaborate with the Madison Avenue B.I.D and be at the heart of their Fragrance Week on Madison Avenue celebration with a unique fragrance experience for New Yorkers and tourists alike." Doors opened to fragrance enthusiasts on Friday March 21st with the 1500 square-foot ground floor space welcoming over 1000 visitors over the 3-day celebratory weekend thru Sunday, March 23rd. In celebration of Fragrance Day on March 21, The Fragrance Foundation and the Madison Avenue B.I.D. presented the first Fragrance Week on Madison Avenue, March 18th thru 23rd. Fragrance and fashion boutiques along Madison located between East 57th to East 86th Streets joined the celebration by offering exclusive events and experiences to create a sensational Madison Avenue Fragrance Week 2025. "Madison Avenue on the Upper East Side is unparalleled in the depth and breadth of its fragrance offerings," said Matthew Bauer, President of the Madison Avenue B.I.D. "The olfactory artistry of the fragrance brands residing on Madison Avenue throughout the year will rise in the crescendo of in-store experiences during Fragrance Week. We are honored to join with The Fragrance Foundation to celebrate the joy of scent." About the Fragrance Foundation Madison Avenue Gallery and Pop Up ShopIn a nod to the neighborhood, the pop-up, conceptualized by TFF, will be a curated, multi-brand experiential hub of the season's most anticipated scents set against a gallery-like setting for the grand opening weekend. Featuring the newest fragrance launches from indies to designer brands on display, consumers will be able to smell and sample the season's trending notes from Citrus infused scents to florals and Sweet inspired creations. With a series of special events planned from perfumer visits to fragrance talks, the Fragrance Gallery will be a destination to discover the captivating world of fragrance, rotating established and entrepreneurial brands throughout the weekend. Enthusiasts are invited to come and experience brand stories and meet the passionate people behind the creations. About Fragrance DayNationwide, the scent-filled celebration will feature meet-and-greets with fragrance experts and brand ambassadors, and a record number of new fragrance launches to exclusive sampling and discovery sets, shopping events, promotions, and more. Uniting its members of fragrance houses, brands and retailers under the #FragranceDay banner, TFF creates online and in-store excitement nationwide for everyone who loves fragrances to join in. Participating national retailers and ecommerce sites for Fragrance Day 2025 will include Bath & Body Works, Bloomingdale's, Bluemercury, JCPenney, Macy's, Nordstrom, Saks Fifth Avenue, Sephora, Thirteen Lune, Ulta and Victoria's Secret. Launched in 2018, the annual event grows exponentially each year with events and activations. The Fragrance FoundationThe Fragrance Foundation (TFF) is the industry's preeminent organization that celebrates fragrance creation from the people to the products that bring captivating scents to life. With its mission to inspire the world to discover the passion and artistry of fragrance, TFF sets standards of excellence for the industry and embraces the diversity of the marketplace. As the premier resource for all things fragrance, TFF informs and inspires through education and events. A not for profit association, the Foundation counts 160+ of the nation's most foremost brands, fragrance houses, and retailers as its members, expanding its roster to include independent brands. For more information, please visit and our social channels including @FragranceFoundation on Instagram @TheFragranceFoundation on Facebook and YouTube. View original content to download multimedia: SOURCE The Fragrance Foundation
Yahoo
21-03-2025
- Business
- Yahoo
Amouage Returns to Its Roots With Historic Flagship Reopening
Omani fragrance house Amouage on Friday unveiled a redesign of its first retail location in Muscat. The flagship at Sabco Centre has undergone an 18-month transformation to create a modern space that is an architectural homage to the brand's heritage. The location is where the perfume maker's story began four decades ago and marks a symbolic reconnection with the brand's roots during a period of global expansion and record growth. More from WWD The Fragrance Foundation to Host Inaugural Pop-up Gallery and Shop for National Fragrance Day Interparfums SA Buys Goutal Fragrance Brand EXCLUSIVE: Ferragamo Introduces Fiamma, Its First Fragrance Under Maximilian Davis The store features a dramatic two-floor-high crystalline glass facade housing an artistic depiction of a majestic frankincense tree, native to Oman's desert. Envisioned by chief creative officer Renaud Salmon and designed by Héroïne Paris, the space serves as both a retail environment and an artistic statement. 'This boutique holds profound significance not only to Amouage but to my family and to many people in Oman,' said Sayyid Khalid bin Hamad Al Busaidi, chairman of Amouage. 'It was here at Sabco Centre that we built Amouage's first boutique ever 40 years ago, and it was here that we built the first modern shopping mall in Oman in 1985, inaugurating a new era of shopping experience in Muscat. Today, the relaunch of the boutique is a tribute to our past and a testament to how far we have come. While the space has been completely transformed, its essence remains unchanged; a place where our passion for the art of perfumery will continue to thrive for generations to come.' At the center of the space stands the towering seven-meter-high tree, a contemporary sculpture commissioned by Salmon and handcrafted by Ouvrage Paris. 'I was inspired by my numerous trips to Wadi Dawkah, as well as the rugged grandeur of the project,' Salmon explained. 'I enjoyed the idea of a totemic representation of a frankincense tree, bringing a strong atmosphere, emotion, and visual gravitas through its uncompromising shape and size.' The boutique is finished in materials including dark oak, polished black stainless steel, brass and gold leaf touches, and includes a custom designed table by French designer Dimitry Hlinka for an overall look the company describes as 'a refined 21st century brutalist patchwork.' There is also an intimate 'majlis' or living room area for bespoke perfume rituals and consultations, an ode to Omani hospitality. This reopening coincides with the the release of two new perfumes, Decision and Existence, marking the conclusion of Amouage's Odyssey Collection. The fragrances represent the culmination of a five-year olfactory journey that began in 2020 with 10 perfumes, including Meander, Ashore, Crimson Rock, Search, Guidance, released over the course of five years. The final additions to the collection were inspired by Salmon's experience climbing Jebel Shams, Oman's highest mountain. Both fragrances were created by perfumer Quentin Bisch. Decision, described as a 'fresh woody aromatic,' opens with an 'extraordinarily piercing' combination of bergamot, juniper berries, frankincense and myrrh, while Existence, a 'floral musky' fragrance, centers around lily of the valley and frankincense. The distinctive flacons reflect each fragrance's character — Decision is housed in seagull-gray glass representing its 'dazzling single-mindedness,' while Existence appears in a celadon hue expressing its 'more ethereal sensibility.' The flagship reopening and fragrance launches come during a period of strong growth for Amouage. The company reported a 30 percent increase in sales for 2024, with annual retail sales now exceeding $260 million — about 2.5 times the growth rate of the global perfumery market. The growth stems from what Al Busaidi described as a 'transparent craftsmanship-driven business model' that prioritizes 'creativity over trends, artistry over mass production, and excellence over haste.' The approach has resonated with luxury consumers globally, with particular strength in the Americas, which saw a 61 percent increase in sales in 2024. Amouage's omnichannel strategy continues to evolve, balancing exclusivity with accessibility. The company's fragrances are available in 1,000 select points of sale and 17 dedicated boutiques worldwide, with the boutique network recording 31 percent sales growth last year. Meanwhile, the brand's e-commerce platform grew by 54 percent in 2024 following a complete redesign. At the heart of Amouage's operations is its 'Manufacture in Muscat' ethos, where every perfume is formulated, blended, macerated and bottled by hand. Even with increasing global demand, the company remains committed to this artisanal approach, investing in training craftspeople and expanding facilities without compromising quality. The company recently took a minority investment from the L'Oréal Group, which will support further development while preserving its independent vision. Looking ahead to the rest of 2025, Amouage plans to expand its headquarters and manufacturing facilities in Muscat, while opening new flagship boutiques in Rome, Riyadh and Singapore. Best of WWD Exploring Opportunities for Italian Artistic Perfumery Brands Fueguia 1833 Expands in Middle East, Gears Up for Paris Opening Penhaligon's Opens the Virtual Doors of Its Portraits Mansion
Forbes
21-03-2025
- Entertainment
- Forbes
10 Noteworthy Fragrances To Buy On National Fragrance Day 2025
Krigler boutique at the Ritz Carlton Hotel Whether you are a compulsive collector and an addict to additions to your fragrance wardrobe — switching up scents between seasons and life phases — or a signature single-scent devotee, you likely experience one (or many) that can transport you to a specific time and place. With notes and descriptions similar to the pretension of fine wine, luxury brands take fragrance very seriously. After all, they can define an entire phase, era, or lifetime for an individual. In honor of National Fragrance Day, here are 10 noteworthy notes to dive into and get the courage to blind-buy. Parfums de Marly Paris Delina Parfums de Marly Paris Delina For the floral fragrance lover, this iconic French brand brings together a beautiful bouquet of Damascena Rose, Rhubarb, Lychee, Bergamot, Vanilla, and Musk. Floral-forward enthusiasts will revel in the all-day lasting power of this award-winning fragrance. Fan of Delina? You will also love Valaya. Parfums de Marly Paris Delina $390 (75 ml) If there were a dictionary definition for famous luxury fragrance houses, Krigler would be right there next to the phrase. The history behind Krigler's signature and bespoke scents span decades of royalty, presidents, artists, and bon vivants. One could write a book about every bottle. President John F. Kennedy famously wore the brand's America One 31, as did Ernest Hemingway. For a lover of Italy and citrus, Villa Bordighera was created in 1920 by Albert Krigler as a commission for famous Italian playwright Giuseppe Adami. The goal? To transport Mr. Adami to his favorite vacation place: Bordighera. A fresh, bergamot-forward scent with notes of grapefruit, lemon, jasmine, and cashmere wood — this is a must-have for every fragrance wardrobe. The family-run perfumers are even said to create your own custom commission for just around $60,000. What better way to leave a lasting legacy? Krigler Villa Bordighera 20 $595 (50 ml) Krigler Villa Bordighera 20 The coveted Tokyo city-exclusive fragrance, fans of Gaiac 10 can only purchase this pristine, airy, scent in Japan or globally during Le Labo's city-exclusive month (typically August - September.) If you already own the bottle, you can refill it any time of the year at any Le Labo counter. But purchase it? You'll have to wait until September or book a trip to Tokyo. Based on gaiac wood, this scent is intoxicatingly musky but light. Strangers will trail you from restaurants and grocery stores to ask the coveted question, 'What are you wearing?' Le Labo Gaiac 10 Le Labo Gaiac Famed, perfectionist perfumer Dominque Ropion created this perfect perfume with 400 Turkish roses per 100ml bottle. Mr. Ropion, also known as 'the master of flowers', displays his mastery in Portrait of a Lady. The cult classic celebrated its 15th anniversary this year. Loved and worn by icons like Madonna and David Beckham, Portrait of a Lady is a must-have for the rose and amber lover in your life — especially if that lover is you. Editions de Parfums Frédéric Malle Portrait of a Lady, $295 (50ml) Portrait of a Lady As its name suggests, cult classic Molecule 01 features just one molecule ingredient: Iso E Super. Subtle and undetectable on your own skin, famous perfumer Geza Schoen discovered this ingredient alone creates somewhat of an animal attraction to the wearer. Known to expand the individual's natural pheromones, Molecule 01 can be layered or worn alone. This is a very confident blind-buy. Beware: You will be more attractive to everyone around you. Escentric Molecules, Molecule 01 $150 (100ml) Molecule 01 From Paris-based perfumer L'Officine Universelle Buly, their water-based unisex fragrances are light but intoxicating. Don't let the water fool you, these scents linger. Their Paris outpost is like a walk back in time to a high-level alchemist from the turn of the 19th century. Fragrance experts who know, know. Eau Triple Komi Forest is a divine, woody, rainy, light pine musk. Inspired by Russian novelist and poet Boris Pasternak's Lyubka, or 'lover', anyone will fall in love with this ornate packaging and product. Eau Triple Komi Forest In 2016, perfumer Christine Nagel created this beautifully fresh fragrance. A long-lingering perfume, this rhubarb-forward blend mixed with light citrus and musk makes this crisp creation the perfect spring or summer companion. Eau de Rhubarbe Ecarlate, Hermes ($205) Eau de rhubarbe ecarlate Designed for lovers of rare tastes, this oud-forward, musk heavy fragrance is must-buy for any oud lover. Master perfumer Jacques Cavallier Belletrud added hints of raspberry to take a bit of the edge off the strong, intoxicating wet leather scent. Ombre Nomade, Louis Vuitton $410 (100 ml) Louis Vuitton Ombre Nomade No one can discuss luxury, high-level, fragrances without mentioning Bond No. 9. The iconic unisex perfumer is famous for 'Making Scents of New York'. One of their newest debuts, Gold Street is a gorgeous blend of French leather, suede, pink pepper, and Madagascar vanilla. Truly intoxicating and with lasting power that could outlive most — it really is worth its weight in gold. Those looking for a lighter more feminine scent, try Greenwich Village — a fragrance fan's summer staple. Gold Street, Bond No. 9 $490 (100 ml) Gold Street Bond No. 9 Byredo never disappoints, but when they unveiled a line of perfume extracts, the true fragrance fanatics came running. The star of the brand's 'Night Veils' collection of purely distilled perfume essences, Reine de Nuit rings true to its meaning, 'Queen of the Night' — and that's exactly how you feel when you spray this ultra-luxurious blackcurrant, saffron, incense, and rose-rooted fragrance. If you're going to blind-buy one luxury fragrance this year, let it be this one. Reine de Nuit, Byredo $400 (50 ml) Reine de Nuit, Byredo
