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Cision Canada
02-06-2025
- Business
- Cision Canada
Key Highlights from Premium European Products' Participation at SIAL 2025 Français
The National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC) kicked off the "Premium European Products" campaign at SIAL Canada 2025. TORONTO, June 2, 2025 /CNW/ -- The National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC) proudly showcased premium European quality at SIAL Canada 2025, held in Toronto from April 29 to May 1, 2025. This participation marked a major milestone in the three-year EU-funded campaign titled "Premium European Products," which promotes high-quality agricultural products across Canada, Malaysia, and South Korea from January 1, 2024 to December 31, 2026. European Excellence on Display in Canada At Booth 1017.3, Canadian food professionals and consumers had the opportunity to discover a curated selection of authentic Greek and Latvian products. Representing the best of EU agriculture, the campaign featured five product categories: From Greece: 11 PDO-certified items, including premium olive oils, table olives, dried grapes, saffron, hard cheeses, and the distinctive mastic gum and gum oil. From Latvia: High-quality dairy products, candied fruits, chocolates and confectionery, and savory snacks. These offerings highlight the European Union's firm commitment to food safety, quality, traceability, and sustainability—values that resonate with Canadian consumers seeking premium and responsibly sourced products. A Commitment to Quality and Trust The Premium European Products campaign reinforces the EU's globally respected standards, which include strict pesticide controls, high hygiene regulations in processing, and a dedication to animal welfare. Greek and Latvian producers bring traditional methods and natural farming practices to the global stage, offering products that are both nutritious and full of character. Branded with visuals inspired by Europe's landscapes and heritage, the campaign invites Canadians to experience the deep-rooted traditions and uncompromising standards behind every product. Strengthening Canada-Europe Food Industry Relations SIAL Canada 2025 offered a strategic platform for connecting with Canadian importers, distributors, and retailers. With growing demand in North America for traceable and authentic food products, this campaign strengthens ties between Canadian industry leaders and European producers. The feedback from SIAL visitors reflected strong interest in the unique qualities of the showcased products, especially their authentic origins and premium quality certifications. Deepening Engagement in the Canadian Market Beyond SIAL Canada, the campaign continues to engage Canadian stakeholders through trade missions, business matchmaking events, and targeted outreach in key industry media. Upcoming activities will foster long-term partnerships between Canadian food professionals and trusted Greek and Latvian producers, increasing availability and visibility of these premium offerings in the Canadian market. Join the Movement: Connect with Premium European Products We invite Canadian food professionals, chefs, retailers, and distributors to explore collaboration opportunities with the "Premium European Products" campaign. For more information on where to find these premium products or to learn how to partner with the campaign, please visit email us to [email protected] or follow us on social media: ETHEAS and LDC invite Canadian importers, distributors, and foodservice leaders to explore these exceptional European products and form collaborations that support shared goals of quality, transparency, and sustainability. About "PREMIUM EUROPEAN PRODUCTS" PROGRAM The campaign:" Premium European Products: Better Knowledge, Better Choices" is co-funded by the European Union and managed by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). It aims to promote exquisite added-value products in Canada, South Korea, and Malaysia, including PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum, and gum oil from Greece, as well as dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia. Spanning from 2024 to 2026, the program seeks to significantly elevate the profile of European products in these markets through a four-pronged approach: raising awareness, enhancing recognition among consumers, increasing consumption, and boosting exports to Canada, Malaysia, and South Korea. The beneficiaries: The National Union of Agricultural Cooperatives of Greece (ETHEAS), established by the Greek State Law, coordinates over 300 agricultural cooperatives across Greece, representing about 80% of the total turnover of such cooperatives. It focuses on rural and cooperative development, supports member activities domestically and internationally, issues opinions on agricultural matters, supervises cooperative promotion, and conducts educational activities. The Latvian Dairy Committee (LDC), established in 1995, represents Latvian milk producers and aims to protect their interests. It consists of 17 members producing approximately 80% of industrially produced milk in Latvia.
Cision Canada
01-05-2025
- Business
- Cision Canada
Discover the Rich Flavors of Greece: PDO-Certified Olive Oil and Table Olives Now Available in Canada Français
PDO olive oils and table olives from Greece are now available in Canada as part of the "Premium European Products" campaign, promoting high-quality, authentic Mediterranean flavors. TORONTO, May 1, 2025 /CNW/ -- As part of the " Premium European Products: Better Knowledge, Better Choices" campaign, co-funded by the European Union, Greek PDO (Protected Designation of Origin)-certified olive oil and table olives are now available to Canadian consumers. This exciting initiative, managed by the National Union of Agricultural Cooperatives of Greece (ETHEAS), promotes high-quality, authentic Mediterranean products in Canada bringing Greece's rich culinary heritage to kitchens across Canada. A Taste of Tradition – Perfectly Aligned with Canadian Dietary Trends As Canadian consumers increasingly seek healthier, more sustainable food options, PDO-certified Greek olive oils and table olives offer the perfect addition to modern, Mediterranean-inspired diets. Greek olive oil is versatile, perfect for pairing with popular Canadian ingredients such as locally sourced vegetables, grains, and seafood. Whether drizzling on fresh Ontario tomatoes, using as a dip for artisanal Canadian bread, or incorporating into plant-forward dishes like roasted root vegetables, PDO-certified Greek olive oils and table olives complement Canada's diverse food scene. PDO-Certified Olive Oils: A Legacy of Quality and Flavor Greek olive oil is renowned for its robust, fruity, and peppery notes—an authentic addition to any kitchen. With PDO certification, these oils guarantee authenticity, craftsmanship, and sustainable production from select regions in Greece. Whether cooking, dressing salads, or simply dipping fresh bread, the following varieties are a must-try for Canadian palates: PDO Vorios Mylopotamos Rethymnis Kritis (Crete): A golden, fruity extra virgin olive oil, low in acidity, perfect for pairing with fresh salads and grilled vegetables. PDO Viannos Irakliou Kritis (Crete): A rich, golden oil with a fruity aftertaste, ideal for drizzling on roasted meats and seafood, reflecting the olive tree's symbolic role in Greek history. PDO Messara (Crete): A strong, bitter, and peppery oil, great for Mediterranean dishes such as fish and poultry. PDO Kolymvari Chanion Kritis (Crete): A cold-extracted, low-acid oil with a distinct flavor and aroma, perfect for pasta and grilled vegetables. PDO-Certified Table Olives: A Mediterranean Delight for Every Meal In addition to exceptional olive oils, PDO-certified Greek olives are now available in Canada, offering a flavorful, nutritious snack or appetizer. These olives are grown and harvested using traditional methods to ensure premium quality and authentic taste. Perfect for pairing with local Canadian cheeses, wines, or adding to Mediterranean-inspired dishes, these olives elevate any table: PDO Konservolia Rovion (Central Greece): With a crispy texture and characteristic olive oil aroma, these olives are perfect for snacking or adding to salads. PDO Konservolia Stylidas (Fthiotida): Known for its rich flavor, these olives thrive in a unique microclimate, making them a great addition to any Mediterranean-inspired platter. A Match Made for Canadian Kitchens: Pairing Olive Oil and Olives with Local Products Pairing Greek PDO olive oils with locally sourced Canadian foods creates a harmonious blend of Mediterranean and Canadian flavors. Consider pairing PDO Kolymvari Chanion Kritis Olive Oil with Canadian salmon, or PDO Konservolia Rovion Olives with a Canadian goat cheese platter. These Mediterranean products are not just a treat—they are part of the growing movement towards healthier, more sustainable food choices, perfectly aligned with Canada's evolving culinary landscape. Call-to-Action: Professionals, Engage with the Campaign We invite Canadian food professionals, chefs, retailers, and distributors to explore collaboration opportunities with the "Premium European Products" campaign. By offering PDO-certified Greek olive oils and olives in your businesses, you can bring the authentic flavors of Greece to Canadian customers while tapping into the growing demand for premium, Mediterranean-inspired products. For more information on where to find these premium products or to learn how to partner with the campaign, please visit email us to [email protected] or follow us on social media: About "PREMIUM EUROPEAN PRODUCTS" PROGRAM The campaign:" Premium European Products: Better Knowledge, Better Choices" is co-funded by the European Union and managed by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). It aims to promote exquisite added-value products in Canada, South Korea, and Malaysia, including PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum, and gum oil from Greece, as well as dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia. Spanning from 2024 to 2026, the program seeks to significantly elevate the profile of European products in these markets through a four-pronged approach: raising awareness, enhancing recognition among consumers, increasing consumption, and boosting exports to Canada, Malaysia, and South Korea. The beneficiaries: The National Union of Agricultural Cooperatives of Greece (ETHEAS), established by the Greek State Law, coordinates over 300 agricultural cooperatives across Greece, representing about 80% of the total turnover of such cooperatives. It focuses on rural and cooperative development, supports member activities domestically and internationally, issues opinions on agricultural matters, supervises cooperative promotion, and conducts educational activities. The Latvian Dairy Committee (LDC), established in 1995, represents Latvian milk producers and aims to protect their interests. It consists of 17 members producing approximately 80% of industrially produced milk in Latvia.
