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Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon
Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon

CNN

time2 days ago

  • Business
  • CNN

Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon

Hailey Bieber's beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It's e.l.f.'s largest acquisition to date, eclipsing its $355 million purchase of skin care brand Naturium in 2023. Founded in 2022, Bieber's brand racked up $212 million in net sales in its last fiscal year, which ended in March. And earlier this year, rhode announced that its products will be seen in-stores at Sephoras in North America and the United Kingdom. Bieber will serve as rhode's chief creative officer and head of innovation, the company said. She's the company's founder and current creative director. With a strong social media presence, in addition to Bieber's own digital footprint both before and after her marriage to singer Justin Bieber, rhode 'has a powerful engagement model,' e.l.f. said in its earnings call just after the announcement Wednesday. Fans will often wait hours in line for rhode pop-ups, and its products are frequently sold out on its website. 'One of the things we really like about rhode is just how tight the product assortment is. It's only 10 products across skincare, color cosmetics and accessories,' CEO Tarang Amin said in the same earnings call. E.l.f., meanwhile, dominates the skincare and makeup market for young consumers and is teens' top cosmetic brand, according to a survey from investment firm Piper Sandler. The company said it could help rhode expand into retail and increase its global footprint. The massive acquisition comes as e.l.f. is at a crossroads with President Donald Trump's chaotic tariff war with China. As of mid-May, about 75% of its global production came from China and is now subject to tariffs of 55%, including the tariffs put in place in 2019, the company said in its Wednesday earnings. In response to the tariffs, e.l.f. is increasing prices by $1 across its entire portfolio on August 1. The majority of its products are priced under $10. E.l.f. also did not issue guidance for this fiscal year because of uncertainty around tariffs. But it is still sticking by its production model. 'We believe our unique China-based supply chain is an area of competitive advantage we've been honing for the past 21 years… (We) are committed to our China team and suppliers,' the company said in its Wednesday earnings call. The rhode deal consists of $800 million in cash and stock, and potentially another $200 million based on how rhode performs over the next three years. It's expected to close later this year.

Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon
Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon

CNN

time2 days ago

  • Business
  • CNN

Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon

Hailey Bieber's beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It's e.l.f.'s largest acquisition to date, eclipsing its $355 million purchase of skin care brand Naturium in 2023. Founded in 2022, Bieber's brand racked up $212 million in net sales in its last fiscal year, which ended in March. And earlier this year, rhode announced that its products will be seen in-stores at Sephoras in North America and the United Kingdom. Bieber will serve as rhode's chief creative officer and head of innovation, the company said. She's the company's founder and current creative director. With a strong social media presence, in addition to Bieber's own digital footprint both before and after her marriage to singer Justin Bieber, rhode 'has a powerful engagement model,' e.l.f. said in its earnings call just after the announcement Wednesday. Fans will often wait hours in line for rhode pop-ups, and its products are frequently sold out on its website. 'One of the things we really like about rhode is just how tight the product assortment is. It's only 10 products across skincare, color cosmetics and accessories,' CEO Tarang Amin said in the same earnings call. E.l.f., meanwhile, dominates the skincare and makeup market for young consumers and is teens' top cosmetic brand, according to a survey from investment firm Piper Sandler. The company said it could help rhode expand into retail and increase its global footprint. The massive acquisition comes as e.l.f. is at a crossroads with President Donald Trump's chaotic tariff war with China. As of mid-May, about 75% of its global production came from China and is now subject to tariffs of 55%, including the tariffs put in place in 2019, the company said in its Wednesday earnings. In response to the tariffs, e.l.f. is increasing prices by $1 across its entire portfolio on August 1. The majority of its products are priced under $10. E.l.f. also did not issue guidance for this fiscal year because of uncertainty around tariffs. But it is still sticking by its production model. 'We believe our unique China-based supply chain is an area of competitive advantage we've been honing for the past 21 years… (We) are committed to our China team and suppliers,' the company said in its Wednesday earnings call. The rhode deal consists of $800 million in cash and stock, and potentially another $200 million based on how rhode performs over the next three years. It's expected to close later this year.

Hailey Bieber's Rhode Acquired by E.l.f. in 'Transformative' $1B Deal, Helping Her 'Take This Dream of Mine to the Next Level'
Hailey Bieber's Rhode Acquired by E.l.f. in 'Transformative' $1B Deal, Helping Her 'Take This Dream of Mine to the Next Level'

Yahoo

time2 days ago

  • Business
  • Yahoo

Hailey Bieber's Rhode Acquired by E.l.f. in 'Transformative' $1B Deal, Helping Her 'Take This Dream of Mine to the Next Level'

E.l.f. Beauty is snapping up rhode, the breakout brand from Hailey Bieber, in a $1 billion deal. Hailey Bieber remains the founder and expands her role as chief creative officer and head of innovation for been plenty of talk about the future of rhode, Hailey Bieber's fast-rising beauty empire. After months of speculation, it's official: e.l.f. Beauty is acquiring rhode, valuing the breakout brand at over $1 billion. 'When I started rhode, I really wanted to create not just a brand, but an entire world,' Bieber tells InStyle exclusively. 'Something I say often is 'Welcome to the world of rhode,' because, to me, rhode is not just products, it's a feeling, it's a lifestyle, it's a place. Teaming up with e.l.f. Beauty allows us to bring the world of rhode to more people and take this dream of mine to the next level.' Rest assured: Bieber, who launched rhode in 2022, isn't going anywhere—she'll remain founder and expand her role as chief creative officer and head of innovation, overseeing product development, creative, and marketing. The move is sending shockwaves through the industry, as e.l.f. adds rhode (an undeniable powerhouse) to a portfolio that already includes Naturium and Keys Soulcare by Alicia Keys. 'E.l.f. Beauty found a like-minded disruptor in rhode,' says Tarang Amin, e.l.f. chairman and CEO, in a press release. 'We are excited by rhode's ability to break beauty barriers, fully aligning with e.l.f. Beauty's vision to create a different kind of company. Rhode is a beautiful brand that we believe is ready for rocketship growth.' It goes without saying that both e.l.f. and rhode are industry heavyweights, delivering beloved beauty hits backed by ultra-clever marketing—from e.l.f.'s Jennifer Coolidge Super Bowl commercial to rhode's viral lip balm phone case. Together, their partnership could shape a thrilling new chapter for rhode, with many more viral moments to come. And ICYMI: Both brands are InStyle Best Beauty Buy 2025 winners—rhode's Barrier Restore Cream won Best Moisturizer for Nighttime, while e.l.f.'s SKIN Bronzing Drops were named Best Liquid Bronzer. With this new pairing? Expect more award-winners to come. Read the original article on InStyle Sign in to access your portfolio

This 'Glow In A Jar' Moisturiser Is Hailey Bieber's Holiday Secret
This 'Glow In A Jar' Moisturiser Is Hailey Bieber's Holiday Secret

Graziadaily

time20-05-2025

  • Entertainment
  • Graziadaily

This 'Glow In A Jar' Moisturiser Is Hailey Bieber's Holiday Secret

It's no secret that Hailey Bieber has a soft spot for high street products - notable mentions are her love of Weleda's Skin Food, Naturium's Glow-Getter and now - Sol de Janeiro. Bieber's glow can only be described as goddess-like, so it's no surprise that Sol de Janeiro's glow-giving moisturisers are a constant in the model's beauty rotation. Whenever Sol de Janeiro drops a new body cream, it's all but guaranteed to sell out - and the latest launch is no exception. Enter: the Cheirosa 71 Body Cream, a limited-edition release that's already back by popular demand. Inspired by one of the brand's most-loved fragrances, Cheirosa 71 blends warm, gourmand notes of sweet caramel and macadamia nut into a fragrance that smells almost good enough to eat. This rich fragrance blends with a whipped, bronzy cream that feels deeply hydrating on the skin. If you're chasing Hailey's signature glow, consider this cream a shortcut 1. Shop: Sol de Janeiro Limited Edition Cheirosa 71 Body Cream But this isn't just about fragrance. The buttery, whipped formula is infused with vitamin-rich macadamia oil, illuminating golden mica, and tonka bean extract to even tone and deliver a soft, bronzed sheen. It's rich, hydrating, and delivers that fresh-from-holiday glow with every application. Having tried it myself, I can confidently say it's a one-step wonder. Not only does it layer beautifully under perfume, but it also leaves the skin visibly luminous - no highlighter required. This is the kind of product that earns a permanent spot in your carry-on: lightweight but luxurious, transportive in scent, and tailored for warm-weather skin. Just don't wait around - Sol de Janeiro's limited-edition launches have a habit of disappearing fast. Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer, Grazia and Yours specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist. []{href=' }

33 Reviewer-Approved Products For Hot Climates
33 Reviewer-Approved Products For Hot Climates

Buzz Feed

time10-05-2025

  • Lifestyle
  • Buzz Feed

33 Reviewer-Approved Products For Hot Climates

A tube of Burt's Bees After Sun soother formulated with aloe and coconut oil in case you don't want to be twins with Larry the Lobster. This post-beach pick-me-up is packed with natural antioxidants to help the skin after being sunburned — like a refreshing mojito🍹 for your skin. A roll of faux ivy to give your fence a makeover, creating a lush green barrier to keep nosy neighbors out of your business. Or! You can drape these vibrant vines over your pergola — as the sun plays peek-a-boo through the leaves, your space will be bathed in a soft, dappled light, creating an enchanting atmosphere. A hands-free bladeless personal fan that you can wear around your neck, with not one, but two fans pointing directly at your face. Picture yourself strolling through sun-soaked streets, hiking trails, or lounging at an outdoor event with a gentle, refreshing breeze keeping you cool and comfortable. No more overheating or desperate searches for shade. An inflatable pool if you're anything like me and ready to bust out the swimsuit as soon as the temperature hits 65 degrees. Now you can kick back and sip on a glass of lemonade while cooling off, even if you've only got a tiny backyard. A Naturium cooling gel body wash infused with mandelic acid, a gentle AHA that helps neutralize body odor, keeping you fresher for way longer than you'd ever expect. As you lather up, you're enveloped in the zesty embrace of citrus essential oils and a refreshing cooling effect. A high ponytail running cap to help you crush your fitness goals and look stylish while doing it. The back of this cap has a crisscross strap design with two openings, letting you rock a high- or mid-pony (no matter the thickness) to keep hair off your neck during workouts! It's giving sweaty, but make it ✨ fashion ✨. A personal umbrella designed to clip right onto the back of your beach chair, ensuring you have your own shady oasis (even if the sun worshippers in your group are baking away). You can attach it to almost anything, be it a camping chair, a patio lounger, or even a railing at a soccer game. A pair of high-waisted quick-dry running shorts that are perfect for keeping you cool when the sun's out in full force during your workouts. They're light, fluttery, and just what you need to stay comfortable and chill while you're pounding the pavement or hitting the trails. An airtight cold-brew maker so you can prep your favorite coffee blend the night before and store it in the fridge for a perfectly chilled cup come morning! (No Starbucks run needed.) Plus, it's dishwasher safe so you can spend less time washing dishes and more time enjoying your delicious brew. A set of three lightweight racerback tanks perfect for those hot, sticky days when you're running out errands or just enjoying the sunshine thanks to their large arm cut-outs and super breathable fabric. A pack of SPF-sensing stickers acting as a friendly little reminder right on your skin that it's time to reapply sunscreen. These nifty stickers change color and darken as your sunscreen wears off, giving you a clear signal that your skin is being exposed to higher UV levels. No more guesswork or worrying about whether you're still protected! A set of stackable stick-shaped ice molds that fit perfectly inside those reusable water bottles with a *tiny* opening at the top so you can finally enjoy refreshing, ice-cold water on even the hottest of days. A set of popular wickaway sweatbands designed to keep sweat from dripping into your eyes during outdoor workouts, keeping that annoying stinging sensation at bay so you can stay in the zone. Plus, it can help preserve your edges, especially if you just got your hair done. An ice roller you can keep in your freezer so it's always prepped and ready to cool down your face and body on those unbearably sticky days. It's also a lifesaver for those scorching summer days when you're dealing with sunburns or migraines from the intense heat. A bestselling Essence Lash Princess mascara that gives instant volume and length while also (according to reviewers) being sweat-proof, so you don't have to worry about looking like a hot mess by the end of the day. And! Reviewers also say this $5 mascara delivers the same (if not better) results as options from high-end brands like Too Faced and Benefit. A set of satin pillowcases so you can wake up feeling cool, refreshed, and ready to tackle the day. Unlike cotton, satin actually stays cooler throughout the night, so you aren't drenched in sweat by the morning. Satin helps your skin retain moisture, preventing that dry, tight feeling in your face when you wake up. Plus, the smooth fabric creates less friction on your hair, which = fewer tangles, less frizz, and reduced breakage. A pair of beach socks here to keep your feet protected from scorching sand and jagged rocks, letting you focus on the fun stuff like building sandcastles and catching waves. They're super easy to put on, and once you're done using them, they roll up neatly for hassle-free storage. A soothing shampoo scalp massager because it's so easy for sweat, dead skin cells, and leftover hair product to build up and make your hair feel not-so-fresh. This nifty little tool is designed to get all that gunk out of your hair, leaving your scalp feeling clean and revitalized. A lightweight, breezy drawstring romper for the days when it's just so dang hot and you're not feeling sleeves, pants, or anything that would cling to your skin — but you still want to look put together. The drawstring design lets you adjust the fit to your liking so you can go from relaxed and comfy to chic and cinched in a snap. A set of affordable wireless Bluetooth earbuds (with a whopping 182,000+ 5-star ratings) so you can listen to your favorite tunes without the hassle of tangled wires. They offer an impressive 10 hours of playtime on a single charge, help block out surrounding noise, *and* are waterproof so when you're sweating it out on a run or just dealing with the daily heat, these earbuds won't miss a beat. An outdoor misting system to attach under your awning, patio table umbrella, or pergola so that cool mist gently envelops you on a warm day. Just screw one end onto your garden hose and clip the rest around your preferred outdoor lounging area. No sweat (literally). Or an adjustable mister made to cool you (and your surroundings) off by up to 20 degrees. Whether you're catching some rays on a lounge chair or just chilling on your patio, this mister can stand on its own or wrap around a structure with ease. A set of waterproof dog booties to protect your dog's paws from the harsh elements, whether it's the sizzling pavement or rough terrain during long summer hikes. Since they're waterproof, they hold up well against puddles or unexpected rain showers. A set of breathable bamboo bed sheets in case you enjoy snuggling all night with your S.O. but do *not* enjoy feeling like you're sleeping on a bed of coals because your partner is a human heater. This soft, moisture-wicking material will prevent sweaty nights so you can still have a good night's sleep without waking up in a puddle of sweat in the morning. A set of backseat car fans if you've ever had to listen to your little ones in the backseat complain about the heat while you're waiting for the car's AC to kick in. They clip easily onto the back of the front seats and provide a refreshing breeze that instantly makes the backseat a more bearable place to be. A cool-to-the-touch bamboo fabric sleep set that'll have you counting down the minutes until you can slip into it. Made with light, breathable fabric, this set is perfect for anyone who always runs hot and needs a little extra help staying cool and comfortable in bed. A set of cooling towels you can soak in water, give a quick wring, then drape around your neck for instant, cooling relief. Think of it as your secret weapon against the heat on those days when stepping outside feels like walking into an oven. A heat-resistant steering wheel cover so you don't have to hop in your car on a blazing day, only to be met with your steering wheel feeling like a sizzling hot plate. This accessory keeps your steering wheel at a cool, comfy temperature so you can drive without wincing every time you touch it. A maxi dress worthy of being your hot girl summer uniform, especially if you like to stay more covered up but can't bear the heat. Reach for this versatile piece on scalding hot days when you want to look cute but stay cool. Reviewers can't stop raving about how comfortable it feels and how handy those pockets (!!!) are for stashing your phone or keys. An inflatable water play center (with over 19,000 5-star ratings) so your casa can be known as the pool party house in the neighborhood! This set will transform your backyard into a miniature waterpark as kids splash through a candy arch that gently sprays water and glide down a chocolate slide onto a soft landing pad. This playful set also includes two giant inflatable lollipops and a built-in game activity with colorful balls, ensuring endless fun. A reviewer-beloved mattress pad ready to greet you with a cool, comfortable surface that makes drifting off to sleep a breeze (especially if you tend to overheat). Plus, the added cushioning is like a little slice of heaven, making your bed feel more luxurious and cozy. It's like upgrading your mattress without having to buy a whole new one! A lightweight primer if you don't want to deal with your makeup running down your face the moment you step outside. Not only does it create the ideal base for your makeup, but it also keeps your skin wonderfully moisturized and plump with help from green tea and collagen.

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