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Yahoo
5 days ago
- Business
- Yahoo
Starbucks Tinkers With Pricing To Hold Ground In China: Report
Starbucks Corp. (NASDAQ:SBUX) will reportedly cut prices on select iced beverages in China by an average of 5 yuan (approximately 70 cents), the company announced on Monday. The move comes amid rising competition and more cautious consumer behavior in the world's second-largest economy. According to Reuters, Starbucks shared in a post on its Weixin social media account that it will begin reducing prices on dozens of beverages, including non-coffee items and Frappuccinos, starting Tuesday. The price cuts are part of an effort to make its menu more 'accessible,' with some drinks set to be priced as low as 23 yuan, or about $ to Reuters, China is Starbucks' second-largest market after the United States. Still, the coffee giant is facing increasing pressure from local competitors and a slowing economy. A source familiar with the matter told Reuters that Starbucks' pricing strategy is not a reaction to competitive pressure but a move aimed at attracting more afternoon customers. Despite previously stating it would not engage in a price war, Starbucks has introduced smaller drink sizes and issued coupons to appeal to a broader consumer base. In late May, the company reportedly explored a potential stake sale in its China business, seeking a valuation of several billion dollars. Starbucks approached tech firms and private equity groups to solicit feedback on its operations and expansion strategy. The initiative came as local rival Luckin Coffee (OTC:LKNCY) surpassed Starbucks in quarterly China revenue. Despite mounting challenges, Starbucks reiterated its commitment to long-term growth in the Chinese market. Equity research analysts on and off Wall Street typically use earnings growth and fundamental research as a form of valuation and forecasting. But many in trading turn to technical analysis as a way to form predictive models for share price trajectory. Some investors look to trends to help forecast where they believe a stock could trade at a certain point in the future. Looking at Starbucks, an investor could make an assessment about a stock's long term prospects using a moving average and trend line. If they believe a stock will remain above the moving average, which many believe is a bullish signal, they can extrapolate that trend into the future using a trend line. For Starbucks, the 200-day moving average sits at $95.71, according to Benzinga Pro, which is above the current price of $89.64. For more on charts and trend lines, see a description here. Traders believe that when a stock is above its moving average, it is a generally bullish signal, and when it crosses below, it is a more negative signal. Investors could use trend lines to make an educated guess about where a stock could trade at a later date if conditions remain stable. Price Action: SBUX shares are trading lower by 0.40% to $89.28 premarket at last check Monday. Read Next:Photo by Ned Snowman via Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? STARBUCKS (SBUX): Free Stock Analysis Report This article Starbucks Tinkers With Pricing To Hold Ground In China: Report originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
New York Post
13-05-2025
- Business
- New York Post
Starbucks prices are so high now, there's one drink in the app that costs nearly $45
Inflation has come for everything: your rent, groceries, therapist bill — and, yes, even your daily Starbucks order. Over the past decade, Starbucks prices have climbed an insane 39%, according to The Takeout, outpacing even the national inflation rate, which comes in at a whopping 31%. That Mocha Frappuccino you drank all summer long? It's up 32%. Your cozy Chai Tea Latte is up 30%. Even a medium latte is now $4.45 (it was $3.65 in 2014). 3 Starbucks prices have spiked 39% over the past decade. Ned Snowman – And yet, despite the price hikes and CEO Brian Niccol tightening rewards to give each purchase even less bang for your buck, brand loyalists aren't budging and are even digging deeper into their wallets. For some Starbucks aficionados, that means paying $45 for their daily caffeine boost. The $44.97 Venti Matcha Crème Frappuccino is the most expensive option on the customizable menu, built by someone with a thirst for chaos and a tolerance for 12 espresso and 12 affogato-style shots. 3 The most expensive Starbucks drink costs a whopping $45. ozmen – Let's break it down. To start, you'll need a Venti Matcha Crème Frappuccino ($6.25) as your base. From there, add on: 12 espresso shots: $15 12 affogato-style shots: $15 Mocha & dark caramel sauces: $1.60 Caramel drizzle: 60 cents Frappuccino chips + chai: $1.60 Caramel crunch topping: 50 cents Vanilla bean & chocolate malt powder (4 scoops each): $1 Whipped cream: Free (thank goodness) 3 Hot drinks tended to cost less than their frozen counterparts. jetcityimage – Total before tax: $41.55. Factor in tax, and you're looking at $44.97 for a beverage that is pricier than a doctor's visit co-pay. Customizing your drink at Starbucks is a game of strategy. Espresso shots and cold foams are the most expensive upgrades, coming in at $1.25, while syrups and drizzles range from 60 cents to 80 cents each. Cold foam can't be added to Frappuccinos, while affogato shots are Frappuccino-only. Interestingly, hot drinks don't even come close to matching the price of frappuccinos. The most expensive hot drink one could build — a Matcha Latte — topped out at $40.37. Will it taste good? Who's to say? Will your stomach forgive you? Perhaps not.
