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Borneo Post

Utilise social media to expand products' reach, KRTs encouraged

Che Roslan tries his hands at beadwork embroidery, guided by one of the women artisans. KAPIT (May 6): Members of the Neighbourhood Committee (KRT) are encouraged to use social media market their products and services, especially handicrafts and agro-based products. In giving this advice, Department of National Unity and Integration (JPNIN) director-general Datuk Che Roslan Che Daud calls upon them to make full use of platforms such as Facebook and TikTok to expand their market reach. 'Instead of the conventional way of displaying products at the stall or a shop, use social media to reach out to potential customers from near and far. 'Social media can help communities to market their products more widely, without requiring high extra costs,' he said in his speech for the 'Santuni Madani' and 'Progressive RT' programme at KRT Sungai Banyau in Baleh last weekend. Earlier, Che Roslan said KRT Sungai Banyau received a grant of RM123,000 last year, and had since been actively carrying out various projects meant to benefit the community. 'Among the ongoing projects are the handicraft 'manik' (beads) works by the KRT womenfolk, and also the setting-up of a 'pondok' (patrol booth) for the Voluntary Patrol Scheme (SRS), made as the centre of operations, where the volunteers gather before conducting patrol around their neighbourhood at night. 'Any KRT interested in applying for a grant under the Progressive RT initiative, can contact the JPNIN Kapit Office on 084-798 522, or go to Che Roslan also said apart from physical assistance, JPNIN would also encourage residents to make full use of the nearby National Information Dissemination Centre (Nadi) to undergo training on digital marketing and also on social media technology. On a relevant matter, he also called upon all KRTs in the country to join in the celebration of the 50th anniversary of KRT by conducting various community programmes that could strengthen the spirit of unity and togetherness amongst the local community. Meanwhile, those interested in ordering the beadwork handicrafts can contact KRT KRT Sungai Banyau secretary Patricia Rendah on 011-2920 5436. Also present at the weekend event were JPNIN Sarawak director Dirwana Azool, JPNIN Kapit officer Lau Siew Yen, Sungai Banyau longhouse chieftain Jampong Meng, and KRT Sungai Banyau chairman Jawi Medan. Agro-based industry Che Roslan Che Daud Handicrafts KRT