4 days ago
- Business
- Travel Daily News
The next phase of SHE announced
Gevme launched SHE, an AI-powered hub helping event professionals turn sustainability goals into actionable, role-specific steps for measurable, real-world impact.
FRANKFURT, GERMANY – Many event teams want to make their events more sustainable, but often face the same roadblocks: resources are scattered, advice is generic, and practical tools are hard to find. As a result, sustainability often remains an aspiration rather than becoming part of everyday event planning.
Recognising these challenges, event technology company Gevme joined forces with Net Zero Carbon Events (NZCE) and the Strategic Alliance of National Convention Bureaux of Europe to create SHE, the Sustainability Hub for Events. This AI-powered platform bridges the gap between good intentions and real action, offering event professionals practical steps tailored to their specific roles, whether they're planners, suppliers, or operations leads.
What sets SHE apart is its focus on delivering clear, role-based guidance on crucial topics like waste reduction, carbon footprint tracking, event legacy, and sustainability learning. Instead of overwhelming users with lengthy documents, SHE breaks down complex data into simple, actionable steps. For example, a planner looking to estimate the carbon impact of a venue can get real-time calculations and suggestions for reducing emissions, while a supplier seeking greener logistics options receives targeted recommendations based on the latest industry data.
These features are grounded in real-world industry standards, thanks to close collaboration with NZCE and the Strategic Alliance. SHE's AI is designed to learn from every interaction, so the platform becomes smarter and more relevant as more teams use it.
'One of the biggest barriers to sustainability in our industry isn't intention – it's implementation. There's no shortage of frameworks or commitments, but many teams struggle to translate them into daily action. That's where SHE comes in. It bridges the gap between global goals and on-the-ground decisions, helping event professionals move from awareness to measurable impact.'
says Alexander Alles, Executive Director, JMIC Joint Meetings Industry Council, the official host of Net Zero Carbon Events (NZCE)
In a major step forward, SHE is now open to contributions from the global events community. Event professionals, sustainability experts, and industry leaders are invited to submit their own guidelines, templates, case studies, and resources to expand the platform's impact and relevance.
All submitted content goes through a rigorous Quality Assurance Process, reviewed by SHE's independent Content Governance Body, which includes:
Representatives from the Strategic Alliance of NCBs of Europe
Experts from Net Zero Carbon Events
Technical leads from Gevme
Independent sustainability consultants
Annual user representatives
This governance model ensures all resources meet high standards for accuracy, clarity, and real-world relevance.
Combining expert insights with practical guidance, SHE gives event professionals exactly what they've been missing – clear, credible direction they can act on. From reducing waste to rethinking logistics, SHE helps teams embed sustainability into their workflows without adding complexity. And because it's free and continuously evolving, teams can count on it as a one-stop resource for sustainable event planning
'With SHE, we've built a platform that simplifies complex frameworks into daily, practical decisions for planners, suppliers, and venues alike. It's not just another tool; it's a shared infrastructure that grows smarter with every contribution from the industry.' said Daniel Tjan, Managing Director, Gevme
'The AI-powered hub is more than a search engine – it's a solutions engine that adapts as our industry evolves. By contributing our data and insights, we're helping to build a resource that empowers planners to make sustainable choices.' says Matthias Schultze, Co-Chair, Strategic Alliance of National Convention Bureaux of Europe.
