18-02-2025
New Balance drops 1000 Colorways exclusively in the Middle East
It's time to put your most fashionable foot forward. The sportswear brand New Balance has dropped a new collection. New 1000 Colorways is exclusive to the Middle East and is available at Foot Locker in Kuwait, Saudi Arabia, Qatar, and the UAE, as well as online in Kuwait, Saudi Arabia, and the UAE.
New Balance has launched two new colorways of the 1000 sneaker. The promotional images are set against the backdrop of Miami lights, and pay homage to the brand's roots. First released in 1999, the New Balance 1000 embodies Y2K aesthetics with its bold, futuristic design. Its sleek silhouette, prominent overlay panels, sculpted sole unit, and nylon eyelets set it apart, making it a standout in both past and present sneaker culture. Unconventional yet timeless, the 1000 seamlessly integrates into today's sneaker scene, reflecting New Balance's craftsmanship and authenticity.
The new campaign features the brand ambassador and Latin Grammy Award-winning singer Eladio Carrión and British Nigerian singer, Darkoo. Eladio was born in Kansas, United States, and raised in Puerto Rico. He has released five albums, which have reached the top 10 on Billboard's Top Latin Albums chart.
Darkoo was born in Lagos, Nigeria, and raised in London, United Kingdom. She started making music when she was 15 years old, and is famous for her Afrobeat sounds. Her breakthrough record Favourite Girl received international acclaim, and she is set to headline her first show in London this year.
The new 1000 colorways will be available in NB Navy/Dusk Shower/Pearl Grey/Sunfade Pink and Mineral/Sea Salt/Angora/Peach/Blossom. New Balances New 1000 Colorways are available from 20 February. The prices start from AED 799 in the UAE and SAR 929 in Saudi Arabia.
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