Latest news with #NewMurabba
Campaign ME
15-05-2025
- Business
- Campaign ME
BRASH deepens presence in Saudi Arabia with Regional Director appointment
Global brand agency BRASH has expanded its leadership team with the appointment of Mou'nes Chibli as regional director, deepening its presence in the Kingdom of Saudi Arabia. Based in BRASH's Riyadh studio, Chibli will oversee key client partnerships, including landmark projects with Qiddiya, New Murabba, King Abdullah Financial District (KAFD), and Diriyah, while spearheading new business opportunities across the region. This senior leadership role is a pivotal step for BRASH as it looks to strengthen its presence on the ground, build its growing local team and expand capabilities to meet increasing demand across the Kingdom. John Brash, CEO of BRASH, said, 'Saudi Arabia is undergoing an extraordinary transformation, and we're proud to be playing a role in shaping its next generation of cultural, commercial, and tourism destinations. With a stronger team in Riyadh and dedicated regional leadership, we're positioned to better support our clients and continue delivering work that defines places and shapes global perception.' The strategic appointment reflects the agency's long-term commitment to the region and aligns with the broader momentum of Vision 2030 across culture, tourism and innovation. Commenting on his appointment, Mou'nes Chibli, Regional Business Director – KSA, BRASH, told Campaign Middle East, 'This is more than just a new role; it's a return to purpose. As someone who's long been passionate about shaping stories that matter, joining BRASH at this transformative moment for Saudi Arabia is deeply meaningful. The Kingdom isn't just transforming its landscape; it's rewriting the global playbook for place-making, and BRASH is at the heart of that shift.' Chibli added, 'With Qiddiya, New Murabba, and other iconic projects underway, my focus is on turning vision into tangible cultural and commercial impact — building not just destinations, but legacies. We're here to lead, challenge convention, and shape what's next.' This announcement also follows a series of recent accolades for the agency. BRASH won seven awards at the Transform MENA Awards and has been shortlisted for three more, including Gold for its work on New Murabba. Additionally, BRASH's Strategy Director Roger Gray was named Brand Strategist of the Year for his leadership in developing the brand architecture model for Qiddiya.
Zawya
15-05-2025
- Business
- Zawya
New Murabba participates in Saudi-U.S. Investment Forum and Media Oasis, showcasing vision for building a modern downtown
Riyadh: New Murabba, a PIF company, participated in the Saudi-U.S. Investment Forum, held in Riyadh on May 13–14, alongside the official visit of U.S. President Donald Trump to the Kingdom. During the forum, the CEO presented New Murabba's vision and its ability to develop a one-of-a-kind destination, positioning the company as a pioneer in innovative urban development. Through its pavilion at the accompanying exhibition in Media Oasis, New Murabba offered a preview of Riyadh's new modern downtown a destination that seamlessly integrates modernity, sustainability, and advanced technologies. The participation attracted strong engagement from attendees, including international media representatives who expressed significant interest in the ambitious urban planning initiatives that underscore Saudi Arabia's forward-looking development vision. At the Saudi-U.S. Investment Forum, New Murabba's team delivered a comprehensive presentation outlining the destination's key investment opportunities and reaffirmed the company's commitment to fostering global partnerships and sustainable investments. Michael Dyke, CEO of New Murabba, stated that New Murabba looks forward to capitalizing on the investment potential generated through its participation in both Media Oasis and the Saudi-U.S. Investment Forum. New Murabba will feature iconic landmarks aligned with Riyadh's bold vision for the future. This includes The Mukaab – the world's largest built structure, inspired by Salmani architecture and enhanced with state-of-the-art holographic technologies to deliver immersive experiences. The development will also include the New Murabba Stadium set to serve as a venue for the 2034 FIFA World Cup, with a seating capacity exceeding 45,000.
Arabian Post
13-05-2025
- Business
- Arabian Post
Trump's $1 Trillion Bid Faces Saudi Economic Overhaul
President Donald Trump's ambitious pursuit of $1 trillion in investment pledges from Saudi Arabia is encountering a formidable challenge: the kingdom's own sweeping economic transformation plans, which are projected to cost nearly twice that amount. As Trump embarks on his first Middle East tour of his second term, his administration is focusing on securing substantial trade and investment agreements with Gulf allies, including Saudi Arabia, Qatar, and the United Arab Emirates. The centerpiece of this initiative is the Saudi-U.S. Investment Forum in Riyadh, where Trump is accompanied by a delegation of prominent U.S. business leaders from sectors such as technology, finance, and defense. Notable attendees include Amazon CEO Andy Jassy, Nvidia CEO Jensen Huang, Citigroup CEO Jane Fraser, BlackRock CEO Larry Fink, Tesla's Elon Musk, and Palantir's Alex Karp. The forum aims to foster partnerships in strategic sectors like artificial intelligence, energy, and manufacturing. Several U.S. companies, including Amazon Web Services, Google, IBM, and Groq, have already announced significant investments in Saudi Arabia to bolster AI infrastructure and capabilities. However, the kingdom's focus on its own economic diversification, under the Vision 2030 initiative led by Crown Prince Mohammed bin Salman, presents a complex backdrop. This ambitious plan seeks to reduce Saudi Arabia's dependence on oil by investing in various sectors, including tourism, entertainment, and technology. Key projects under this initiative include Neom, a planned $500 billion futuristic city; the New Murabba project, aimed at developing a new downtown in Riyadh; and the Jeddah Central development, which is expected to contribute significantly to the non-oil GDP. These domestic projects are capital-intensive. For instance, Neom alone is projected to cost around $500 billion, while the New Murabba and Jeddah Central projects are expected to require substantial investments. The cumulative cost of these initiatives is estimated to approach $2 trillion, posing potential constraints on the kingdom's ability to commit to large-scale foreign investments. The geopolitical landscape adds another layer of complexity. The ongoing conflict in Gaza has strained Saudi-Israeli relations, with Saudi Arabia insisting on a ceasefire and a roadmap to Palestinian statehood as prerequisites for normalization. This stance has led to a decoupling of the normalization issue from broader U.S.-Saudi discussions on defense, economics, and nuclear cooperation. Trump's efforts to expand the Abraham Accords face resistance, particularly from Israeli Prime Minister Benjamin Netanyahu, who has shown reluctance to end the conflict. This impasse hampers progress on regional integration and complicates the broader strategic objectives of the U.S. administration in the Middle East. Trump's acceptance of a $400 million luxury Boeing 747-8 from Qatar, intended to serve temporarily as Air Force One, has drawn criticism and legal scrutiny. Ethics experts argue that the gift may violate the Constitution's Foreign Emoluments Clause, which prohibits federal officials from accepting foreign gifts without congressional approval. This controversy underscores the delicate balance Trump must maintain in navigating foreign relations and domestic legal frameworks.
Zawya
30-04-2025
- Business
- Zawya
New Murabba takes a significant role at the World Stadium and Arenas Summit
Riyadh,: New Murabba, a PIF company, successfully participated in the World Stadium and Arenas Summit. During its participation, New Murabba focused on its stadium, a landmark occasion, highlighting its commitment to enhancing urban living in Saudi Arabia. Carl Schibrowski, Chief Development Officer, led the New Murabba delegation and participated in a panel discussion on positioning Saudi Arabia as a premier global sports destination. Ashwaq AlBabtain, Associate Director of Development, also presented the innovative vision behind the New Murabba Stadium. The event brought together a dynamic group of industry leaders, stakeholders, and community members to explore the innovative and sustainable design of the New Murabba Stadium. Presentations outlining how the stadium will serve as a premier venue for international sporting events and an integral part of a thriving 15-minute city that champions inclusiveness and environmental consciousness captivated attendees. Carl Schibrowski, CDO of New Murabba, said: 'New Murabba Stadium is more than just a structure; it's a manifestation of our commitment to sustainability, advanced technology, and community well-being. By 2032, we aim to redefine how future generations engage with sport, culture, and shared spaces.' The positive feedback received reinforces New Murabba's vision of creating a vibrant urban ecosystem that connects sports, tourism, and sustainability. With features such as low-carbon materials, circular systems, and universal accessibility, the New Murabba Stadium is set to host games for the FIFA World Cup 2034, as Saudi Arabia continues to make significant strides in hosting international sports events. This growing industry is key to the Kingdom's efforts to diversify its economy. The completion of the New Murabba Stadium is anticipated in 2032, marking a significant milestone in Riyadh's evolution as a global hub.
Mid East Info
25-04-2025
- Business
- Mid East Info
Inaugural World Stadiums and Arenas Summit to Shape the Future of Global Sports Infrastructure in Riyadh - Middle East Business News and Information
Over 1,000 global decision-makers to convene in Riyadh to drive the evolution of stadium and arena development More than 115 leading exhibitors to showcase next-generation stadium technologies High-impact two-day summit to explore innovations, sustainability, and global trends shaping the sector Riyadh, Saudi Arabia: Saudi Arabia will host the inaugural World Stadiums and Arenas Summit (WSAS) from April 29–30 at the Mandarin Oriental, Al Faisaliah, Riyadh, marking a significant milestone in the Kingdom's mission to become a global leader in sports infrastructure and mega-event hosting. Held in association with Saudi Green Building Forum, the flagship event is set to welcome over 1,000 international industry leaders, decision-makers, and professionals, alongside 100+ exhibitors from more than 50 countries. The Summit will serve as a global platform to unveil cutting-edge innovations and set strategic priorities for the stadiums and arenas ecosystem. 'Green sports infrastructure is no longer a vision for tomorrow—it is the foundation of today,' said Faisal AlFadl, Secretary General of the Saudi Green Building Forum. 'We lead the evidence-based transformation of how stadiums and arenas are designed, constructed, and operated in line with the highest sustainability standards. As Saudi authorities ascend to global prominence in sports, our commitment ensures these venues not only host champions, but magnify their potential. This is about more than buildings—it's about aligning ambition with action, bringing stability where there was uncertainty, and creating a future where every athlete is supported, every event is safeguarded, and every legacy is sustainable.' Designed to accelerate progress in line with Saudi Vision 2030, WSAS underscores the Kingdom's ambition to be a premier destination for global sporting events—including the AFC Asian Cup 2027, Asian Winter Games 2029, and FIFA World Cup 2034. The event attracted major support from leading strategic stakeholders from Government Authorities, Sporting Federations, Architects and developers, including Qiddiya, New Murabba, and knowledge partner EY. The two-day conference will feature over 45 influential voices from the fields of global design, architecture, operations, and venue management. Discussions will cover key topics including sustainable and eco-friendly construction, smart stadium technologies, energy-efficient design innovations, fan experience and digital engagement, and legacy planning for post-event use. Confirmed speakers include Michael Dyke, CEO of New Murabba; Guido Fienga, CEO and Senior Advisor at Al Nassr/PIF; Eng. Mansour A. Almokbel, CEO of Saudi Motorsport Company; Shireen Hamdan, Senior Principal at Populous; and Barry Bremner, Executive Director of Sports Strategy at Qiddiya. (Additional speakers to be announced.) WSAS comes at a pivotal moment for the Kingdom. According to a Surj Sports Investments report, Saudi Arabia's sports sector contributed $6.9 billion to GDP in 2023, with projections pointing to $16.5 billion annually by 2030. The Summit will spotlight how investment in infrastructure, innovation, and global partnerships is transforming the Kingdom into a central hub for world-class sports and entertainment. 'We extend our heartfelt gratitude to the Minister of Sport in Saudi Arabia for his visionary leadership in advancing the sports sector and for his unwavering commitment to bringing international games to our nation,' said AlFadl. 'His efforts not only align with Saudi Vision 2030 but also foster a vibrant sporting culture that inspires future generations. We are excited to witness the transformative impact this will have on our community and the global sports landscape.' Leila Masinaei, Managing Director of GM Events and WSAS, emphasized the Summit's strategic importance: 'The launch of the World Stadiums and Arenas Summit is timely and critical. As Saudi Arabia builds world-class venues to meet its future ambitions, WSAS provides a collaborative forum to exchange knowledge, ignite innovation, and forge partnerships. We are honored to have the trust of the Supporting Partners and our Sponsors to make this the global benchmark for the stadiums and arenas industry.' The Summit is open exclusively to industry professionals, running from 8:00 AM to 5:35 PM on April 29, and 8:00 AM to 2:30 PM on April 30. For full event details, speaker list, and registration, visit:
