11-05-2025
Defiant Zespri vows to grow kiwifruit sales in ‘challenging' trade war
Donald Trump and his tariffs will not scare Zespri into sending a single tray of America-bound kiwifruit to a different market.
The kiwifruit marketer's new chief executive, Jason Te Brake, says they won't be deterred by the flat tariff imposed on its New Zealand-grown fruit. "North America is a longterm strategic growth market for us, and we'll continue to invest there, even with the current situation around tariffs.
