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Business Standard
6 days ago
- General
- Business Standard
Beyond Blood: Mahina Launches India's First Report on the Invisible Mental Load of Menstruation
NewsVoir Bengaluru (Karnataka) [India], June 4: Mahina, a purpose-driven period care brand, announced the release of a groundbreaking comprehensive report on the World Menstrual Day titled "Beyond Blood: The Unseen Burden of Every Cycle." With this report, the brand shifts focus to a new frontier - the invisible labour menstruators face every cycle. Drawn from the lived experiences of over 1,000 menstruators across eight major cities, aged between 18-45 years, the report unveils a rarely measured truth known to women: Every cycle brings not just blood but an unspoken mental load carried in silence. The emotional strain, disrupted routines, and the pressure to "push through" without complaint- a critical yet long-ignored dimension of menstrual health has been finally acknowledged through the findings of this report. While conversations around menstruation have long focused on rural access, hygiene, and age-old taboos, Mahina's new report shifts the spotlight to an often-ignored reality: the urban menstruator. It uncovers critical gaps in awareness, product design, and support--bringing to light the invisible mental load that comes with managing a period every month, for 30 to 40 years of a woman's life. Speaking about the report Natasha Jamal, Founder of Mahina said, "For too long, the mental load of menstruation has been normalised and ignored. This report is Mahina's way of saying: we see it, we measure it, and we're done accepting silence as the standard. We've always talked about periods in terms of blood. But what no one talks about is everything else, the planning, the pretending, the emotional weight. With this report, we wanted to name that invisible labour and finally give it the recognition it deserves." To view the full report, click here; Summary of the report given below: Report Summary What Every Period Truly Demands Menstruation is more than a biological function--it's a recurring experience that demands ongoing adjustments. Yet, much of this burden remains unseen, unheard, and unacknowledged. * 62% of menstruators reported masking their period symptoms to appear 'normal' in professional and social settings. * 73% said they are impacted by hormonal and emotional changes during their period but feel compelled to underplay * Only 3% of menstruators report making no changes during their cycle. The remaining 97% adjust and adapt their lives every month to accommodate menstrual symptoms--physically, emotionally, or logistically. Nearly 3 in 4 women experience a week of routine disruption and hidden labor every month. The First Period Comes with No Manual A generational influence often shapes how young women navigate their menstrual cycles, yet remains largely unspoken -- despite more open conversations today, the first period is still marked by anxiety, confusion, and frustration. * 76% of menstruators felt the emotional weight of their periods at 8-14, on the onset of their 1st cycle * While 73% were introduced to menstruation by their mothers, 4 in 5 still felt unprepared for their first period. * Half of menstruators say they felt excluded by family during their periods, and 2 in 3 say men expect them to manage it quietly. The Physical and Mental Load The mental load shapes how menstruators speak, sit, sleep, and move. * Leak anxiety is a major contributor to menstrual stress: 72% use extra protection during their period, yet 67% still experience leaks. * 38% wake up in the middle of the night to check or change menstrual products. * Many resort to layering or using multiple products simultaneously. * Emotionally, 64% feel "unlike themselves" during PMS, and 58% dread their periods due to unpredictability. * Among women aged 25-30, 2 in 3 experience heightened daytime anxiety about leaks * Amongst this 3 in 5 sit or move cautiously in public during their periods. * Remarkably, 1 in 4 respondents said they would prefer to skip their period entirely, highlighting how burdensome and disruptive the experience can be. How Modern Menstruators Have Adapted What menstruators want isn't more--it's getting the basics right. * 56% prioritize comfort and flexibility as their most urgent needs, followed by leak-proof protection and skin-friendly materials. * In the absence of institutional support, menstruators are creating their own systems of care: 74% carry period products not only for themselves but also for friends, colleagues, and even strangers--a quiet but powerful culture of mutual support. * Additionally, 1 in 3 use digital tools like cycle trackers and mental wellness apps to better manage their periods. Additionally, an interesting insight from the report also revealed a complex duality in society today: while 1 in 2 respondents believe period pain is real, yet underestimated and 53% support open conversations, deep-rooted biases continue to persist. More than half still view period blood as impure; 55% think periods should last exactly five days; and 71% believe delaying a period with medication is harmful. These conflicting attitudes--often held by the same individuals--show there is no singular narrative, only recurring patterns of silence and stigma. It is in this quiet tension between progress and taboo that the real story of menstruation unfolds. In summary, the report highlights key gaps that must be addressed to raise awareness and drive a period revolution -- one that challenges taboos, demands safer and more inclusive products, and reclaims the narrative around menstruation. The goal isn't just to create products that do the job, but to innovate with purpose and ease the mental and emotional burden that menstruators carry every month Mahina is deeply committed to leading this change, not just by innovating smarter, more supportive period care but by actively working to reduce the mental load menstruators face. Through this report, Mahina hopes to ignite a much-needed conversation around dignity, design, and the future of rural well-being. Made in India and rigorously tested, Mahina is the country's first brand offering bonded, leak-proof, absorbent period underwear, setting a new standard in menstrual care with a focus on comfort, performance, and sustainability. Aimed at transforming the period experience, Mahina provides meticulously engineered, reusable, and planet-friendly products personalized for every flow. Crafted with real Indian bodies and lifestyles in mind, Mahina blends form and function: a sleek, stitch-free gusset, four absorbency levels, and reusability for 100 washes. More than just a product, Mahina is a movement that champions body positivity, empowers informed choices, and advocates for menstrual equity.
Business Standard
28-05-2025
- Business
- Business Standard
fischer's Problem-solvers for Structural Retrofitting - A Future for Existing Buildings
NewsVoir Bengaluru (Karnataka) [India], May 28: The preservation and retrofitting of existing buildings has become one of the most important tasks of the construction industry, not least because of the growing demand for sustainability. fischer's market launches with carbon fibre reinforced polymers (CFRP) and carbon fibre fabrics (CF) allow the structural strengthening of infrastructure constructions and buildings. Additional fischer fixing systems give existing structures an extended service life, post-installed rebar connections, concrete overlay and anchoring caps and edge beams to bridges. fischer is launching its new problem-solvers for one of the greatest challenges faced by the construction market: strengthening and retrofitting existing buildings for their long-term use. As fischer India navigates the evolving landscape of structural retrofitting, Mr. Mayank Kalra, Managing Director of fischer India, emphasizes the critical role our solutions play in enhancing the sustainability and longevity of existing buildings. "With an increasing focus on sustainability and infrastructure optimization, our innovative systems using carbon fibre reinforced polymers (CFRP) and complementary fixing solutions are designed to meet the demands of modern engineering." says Mr. Kalra. These technologies not only strengthen structural integrity but also conform to the highest global standards, making them suitable for a wide range of applications--from urban redevelopment to infrastructure restoration. New systems for reinforcing structural framework The load-bearing capacity of existing structures often needs to be restored or increased, whether it is because the existing building is going to be repurposed, because the structure is in need of improvement or because of the introduction of more stringent building regulations. Other reasons for retrofitting existing buildings can include poor material quality and execution or construction defects. fischer's new products for structural strengthening using carbon fibre reinforced polymers (CFRP) and carbon fibre fabrics (CF) increase the structural performance of reinforced concrete structures, prolonging their service life. The cost-effective solutions are easy to install and can be used for a versatile range of applications such as infrastructure projects or buildings. Various international approvals provide assurance regarding the application of these new systems: a European Technical Assessment (ETA-24/0281) for CFRP laminates bonded into grooves (Near-Surface Mounted) and onto surfaces (Externally Bonded), an ICC-ES evaluation report (ESR-4774) for the CFRP laminate and the CF fabric in addition to a GB code certificate for the carbon fabric system. In addition to this, the individual chemical products comply with the relevant parts of the ten-part European standard EN 1504, which specifies the requirements for various construction products for protecting and maintaining concrete. Post-installed rebar connections With the new fischer RebarConnect FIS RC II vinyl ester hybrid mortar, post-installed rebar connections can be carried out in diameters of 8 - 40 mm and an embedment depth of up to 2 m with an ETA and an approved service life of 100 years. The FRA rebar anchor can also be used for this application. Temperatures of -10 °C to +40 °C in the anchor substrate allow for flexible and universal applications (as per ETA). The ETA further approves designs up to fire resistance class R 240. Short processing and curing times enable quick progress in drill holes created either with hollow or hammer drills. Combined with the right hollow drill, there is no need to clean the drill hole. Rebar connections can also be carried out with a bar diameter of 8 to 40 millimetres at depths of up to 2 m with the fischer FIS EM Plus epoxy resin mortar and with the FRA rebar anchor. In addition to ETA-17/1056 and its ICC approval, the application of the FIS EM Plus for post-installed rebar connections is now regulated by ETA-22/0001 - Post-installed reinforcing bar (rebar) connections with improved bond-splitting behaviour. This serves as the basis for planning post-installed rebar connections in addition to the previous procedures (EN 1992-1-1 (rebar theory) and EN 1992-4 (anchor theory)) in accordance with the TR 069 Technical Report by the European Organisation for Technical Approvals. One advantage is that the TR 069 permits the design of post-installed, rigid rebar connections that do not have to be carried out as overlapping joints. Even without a starter bar in the existing component and with relatively short embedment depths, the particularly rigid connections under static and quasi-static loading are covered by the design method, as significantly higher bond stresses may be applied than according to EC2 Part 1-1. In general, the FIS EM Plus is ideal for permanently and securely transferring heavy loads into concrete, even under extreme conditions. It is also safe in the event of fire (R120 fire assessment) and has a service life of 100 years, according to the ETA. The epoxy resin mortar can be processed in low temperatures of up to -5°C. FIS EM Plus can be used in diamond-drilled drill holes in concrete without requiring additional roughing up. The styrene-free FIS V Plus vinyl ester hybrid mortar can additionally be used for post-installed rebar connections with a diameter of 8 - 28 mm and the fischer FRA rebar anchor. Innovative concrete overlay reinforcements Together with the fischer FIS EM Plus, FIS RC II, FIS V Plus and FIS SB injection systems, the concrete-concrete shear connector FCC is the ideal approved system for repairing and reinforcing buildings, bridges and other structures through concrete overlay. Variable anchoring depths allow ideal adaptation to the acting load. The latest addition to the range is the fischer FCC-B bridge cap anchor (M16-24). This solution can be used in combination with the FIS EM Plus or FIS SB in order to permanently and securely anchor caps and edge beams on bridges and can be adapted to different construction site conditions. The general design approval of the concrete connector FCC provides planners, structural engineers and users with certified safety when using the FCC-B as a bridge cap anchor together with the ETA-assessed injection mortars. Mr. Mayank Kalra reiterates fischer India's commitment to providing future-proof solutions for structural retrofitting. "Our focus is on delivering products that are technically advanced, cost-effective, and easy to implement, ensuring long-term value for engineers, developers, and end-users alike." he affirms. The comprehensive suite of offerings--from carbon-based reinforcement systems to post-installed rebar connections and concrete overlay reinforcements--reflects fischer's mission to support sustainable infrastructure growth while empowering construction professionals with reliable, performance-driven tools.
Business Standard
14-05-2025
- Business
- Business Standard
AlphaBake Launches First Ever Virtual Try-ons for Online Clothing Brands
NewsVoir Bengaluru (Karnataka) [India], May 14: AlphaBake, a pioneer in generative AI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands, which combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamless and scalable customer experience saving time and energy. The new virtual try-ons offer much more promise in personalization and real business impact on ground compared to all the previously implemented versions like Kiosks or life size mirror like implementations in the past. Launched commercially with brands - Jade Blue and - virtual try-ons deliver a scalable and photorealistic try-on experience driving higher conversions, boosting revenue, cutting customer acquisition costs and increasing top-of-funnel traffic. Sharing more details, Krishna Sumanth, CEO & Founder of AlphaBake said, "In today's fast-paced world, virtual try-ons are a boon helping customers see how clothes look on them in different settings, like indoor or outdoor, day or night, by uploading photos with real lighting. Close to 40% of try-ons are shared with others on WhatsApp or Instagram and close to 15% try-ons are added to carts by the customer increasing sales for the brands. AlphaBake is redefining and enhancing shopping experience by leveraging technology to connect the digital and the physical world, and empowering customers to make smarter decisions. We are on a mission to give new-gen AI-powered experience to all our users targeting Trillion Try-ons over the next 3 years!" AlphaBake's efficiency and personalisation give customers better control over selection, allowing users to upload their image and instantly see how the garment looks on them. Clothing brands can integrate this intuitive interface with their websites, and it is especially easy for those brands who have built their D2C website on Shopify. Application Programming Interface (APIs) are also available for non-Shopify platform. On the virtual try-ons, Anand Krishnamoorthy, Founder & CEO, Prashanti sarees said, "We have been using Alphabake's Virtual try-on software for Prashanti, and it has been a game-changer for us. The ability for our customers to visualize sarees on their own photos has significantly enhanced their shopping experience. Since we integrated Alphabake into our platform, the results have been very impressive. Customer engagement has gone up sharply, and we have seen a noticeable improvement in our conversion rates. It genuinely feels like magic when you see the try-on outputs -- they are realistic, intuitive, and easy to use. The product itself is very innovative, and it's clear that the team behind it has continuously refined the algorithm to deliver even better results over time. It's a strong testament to the capabilities and vision of the founding team. Overall, Alphabake has added real value to our business and to our customers, and we look forward to seeing how it continues to evolve." With online retailers continuing to close the gap between digital and virtual spaces, AlphaBake is tackling this challenge by making the virtual try-on experience as real as possible. The new-gen AI-powered technology developed by AlphaBake is detailed and has an increased rate of customer engagement and conversions. With AI models improving rapidly, AlphaBake envisions the try-on experience evolving into a default feature in online fashion shopping, helping businesses boost their experience and conversion. AlphaBake, a pioneer in generative AI solutions for the fashion industry, is driving innovation and efficiency. At AlphaBake, they have combined the best of GenAI foundational models with their proprietary AI models and workflows, to create a seamless and scalable virtual try-on experience. Their solution allows users to upload their image and instantly see how a garment looks on them--within just a few seconds. The intuitive interface requires no learning curve, making it easy for users to engage. Brands can easily integrate this solution on to their website within a minute. This is especially easy for those brands who built their D2C website on shopify! (ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)
Business Standard
12-05-2025
- Business
- Business Standard
Truecaller's AI Magic: Your Messages Just Got a Whole Lot Smarter
NewsVoir Bengaluru (Karnataka) [India], May 12: Imagine this: you're rushing through your day-meetings, errands, coffee runs-and suddenly, a flood of SMS messages lands in your inbox. Somewhere in that sea of texts is an important OTP, a delivery update, maybe even a bill reminder. But buried under spam and clutter, it's easy to miss. Truecaller, the leading global communications platform, just rolled out a game-changing solution: AI-powered Message IDs. And it's not just another tech update-it's a leap toward smarter, stress-free communication. Smarter Messages, Powered by AI Now live in India and 30 other countries, Message IDs are here to decode the chaos. Using advanced artificial intelligence and Large Language Models (LLMs), this new feature scans your SMS inbox right on your device (yes, your data stays private), and instantly identifies important business messages. From bank alerts and OTPs to delivery updates, flight itineraries, and payment reminders-Message IDs catch the signals in the noise. They summarize key details, highlight what matters, and help you take action quickly. No more missed messages. No more guessing games. Built for Everyone, Everywhere This isn't just for Premium users or English speakers. Whether you're in Mumbai or Miami, whether your messages are in Hindi, Swahili, or Spanish-Truecaller's Message IDs are designed for you. Just give the app two simple permissions-Read SMS and Display Over Other Apps-and voila, you're set. Get real-time notifications for critical updates and skip the clutter without lifting a finger. Look for the Green Tick In a world full of scams and spoofed messages, Truecaller has added another layer of trust: Green Message IDs. These come with a verified tick, confirming that the message is from a legitimate, verified business. Think of it as a digital thumbs-up from Truecaller saying, "Hey, you can trust this." John Joseph, Product Director, Insights at Truecaller sums it up perfectly, "With the integration of AI in Message IDs for both premium and non-premium users, we're providing people with a smarter, more secure way to manage their important SMS messages. Our mission is to make communication safer and more efficient, and this innovation represents the next step in our journey." The Future Is Clear(er) As Truecaller continues to evolve, AI-powered Message IDs represent a bold step toward a future defined by clarity, control, and confidence in every conversation. It's no longer just about identifying calls-it's about simplifying your entire digital communication experience. With the latest AI integration, Message IDs are no longer limited to transactional messages, OTPs, or delivery updates. Truecaller can now intelligently detect and highlight any important message, regardless of its category. Even if it's an informational update that falls outside conventional SMS types, you'll still receive a relevant Message ID. In short, Truecaller ensures you never miss what matters-no matter the message or the format. Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Visit for more information
Business Standard
12-05-2025
- Business
- Business Standard
fischer India Recognized as a Great Place to Work® for 2025-26, Marking a Hat-Trick of Certifications
NewsVoir Bengaluru (Karnataka) [India], May 12: fischer India is proud to be Certified™ by Great Place To Work® for the 3rd year in a row. The prestigious award is based entirely on what current employees say about their experience working at COMPANY. This year, 86% of employees said it's a great place To Work. Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. "Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. "By successfully earning this recognition, it is evident that fischer India stands out as one of the top companies to work for, providing a great workplace environment for its employees." Reflecting on this achievement, Mr. Mayank Kalra, Managing Director of fischer India, shared, "We're proud to be certified as a Great Place to Work® for the third consecutive year -- a testament to the exceptional culture we've built, grounded in trust, collaboration, and a people-first mindset. Our commitment to employee growth is reflected in initiatives like the Talent Assessment Centre (TAC), Talent Development Centre (TDC), Product Competence Training, and the Leadership Development Program under the umbrella of fischer India Academy. These programs foster a culture of recognition, transparency, and continuous learning. This recognition highlights the strong culture we've created, perfectly aligning with both our leadership development focus and the global vision of fischer -- to empower and develop our people across all regions." As our owner, Prof. Klaus Fischer, says, "Our greatest assets are not our facilities and buildings, but our employees. This belief drives our dedication to training and development, essential to our long-term success. Thank you to every team member and our Board for believing in our vision. Together, we're not just building a business -- we're building a great place to work." Here's to our people -- the heart of our success! According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company's profits and have a fair chance at promotion. The fischer Group of Companies, headquartered in Waldachtal in Germany's northern Black Forest, generated sales of 1.11 billion euros in 2024 with a worldwide staff of 4,700 employees. The family-owned company runs 50 operational companies worldwide and exports to about 120 countries. It includes the four divisions fischer fixing systems, fischertechnik, fischer Consulting and fischer Electronic Solutions. fischer fixing systems is the technological market leader in key areas of fixing technology. fischer offers products that deliver technical perfection to a wide range of customers, from do-it-yourselfers to tradespeople to key account partners. With its construction kits, fischertechnik is active in both the toymaking and the educational sector. fischertechnik is one of the last remaining toy makers to exclusively develop and produce in Germany. fischer Consulting evolved from the competence developed in the company itself, which includes the fischer ProcessSystem with its central aim of permanent improvement for the ultimate benefit of the customer. fischer Consulting advises small and medium-sized businesses, government agencies and major companies on their path towards lean and efficient processes. fischer Electronic Solutions develops and manufactures custom electronic solutions for the industrial and medical sectors, with a focus on long-term partnerships and tailor-made, high-quality solutions. As a partner in innovation, fischer Electronic Solutions is breaking new ground together with its customers to build a successful future. Learn more about fischer and on LinkedIn, Twitter, Facebook and Instagram.
