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Business Standard
30-05-2025
- Business
- Business Standard
MRG Crown Luxury 2.0: The Epitome of Elite Living on Dwarka Expressway
NewsVoir Gurugram (Haryana) [India], May 30: The luxury real estate market in the NCR region is gaining ground, where cities like Gurugram are seeing a meteoric rise. The city witnessed a strong demand for luxury homes last year, with sales rising 66% to nearly Rs. 1.07 Lakh Crore, as per PropEquity. As per the data, housing sales rose to Rs. 1,06,739 crore last year from Rs. 64,314 crore in 2023 calendar year. Due to its growing affluence, improved infrastructure, and changing lifestyle preferences, the city has become a magnet for premium homebuyers. At the core of this transformation lies the Dwarka Expressway corridor, renowned for its upscale residential developments. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Further, this growth is attributed to a growing corporate presence and ample employment opportunities in the region. In addition, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. Aligning with this growth appetite, leading real estate players are raising the bar of urban living on the Dwarka Expressway. Among the key contributors, MRG Group has made a strong statement with its flagship project, MRG Crown, in Sector 106. With a Rs. 500 crore investment, the project redefined the luxury residential experience in the corridor. Building on that success, the group has unveiled MRG Crown Luxury 2.0, expanding its presence in the premium housing segment and underscoring its commitment to crafting elegant, future-ready homes. Spread across 8.16 acres, MRG Crown features 468 elegantly crafted independent floor units and 117 plots. The development also offers 3 BHK low-rise residences starting at 2.29 crore, designed for an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity. Possession is slated for 2027, giving residents a clear timeline for moving into a thoughtfully curated urban haven. At the heart of the project lies the 1.5-acre Leisure Island, a green sanctuary within the gated community, alongside a 22,000 sq. ft. clubhouse curated for high-end indulgence, offering a half Olympic-sized swimming pool, sports courts, wellness zones, lounge areas, and fine dining options. Additional features include EV charging stations, visitor parking, private terrace gardens, and dedicated basement workspaces, catering to the needs of modern urban lifestyles. Moreover, MRG Crown Luxury 2.0 is an epitome of exceptional architectural design. The project is envisioned by renowned Padma Bhushan awardee Hafeez Contractor, whose architectural finesse lends the development a distinctive and timeless appeal. Complementing this is the lush, immersive landscape design by Juilee Deoskar, celebrated for crafting nature-infused environments that elevate everyday living. Together, their vision brings to life a harmonious blend of form, function, and serenity, setting a new benchmark for upscale residential design in Gurugram. Besides, the project is strategically positioned along the Dwarka Expressway and enjoys exceptional connectivity. Located at the nexus of key transit hubs such as IGI Airport, Gurgaon Railway Station, and the proposed metro corridor, MRG Crown offers residents seamless accessibility to Delhi, Gurugram, and beyond, making it one of the most connected premium addresses in the region. Therefore, as the Dwarka Expressway rapidly transforms into a prime luxury housing corridor, MRG Group is emerging as a frontrunner in shaping its skyline. With over four decades of trust and innovation, the group continues to redefine modern urban living. "MRG Crown Luxury 2.0 reflects our vision of crafting future-ready spaces that blend luxury with lifestyle," says Rajjath Goel, Managing Director, MRG Group. "It marks a bold step in our journey to deliver accessible, aspirational living while paving the way for a more design-forward, community-centric future."


Business Standard
21-05-2025
- Business
- Business Standard
Sarovar Hotels Launches 'Book Now, Payment Jab Aap Aao' Campaign to Encourage Travel
NewsVoir Gurugram (Haryana) [India], May 21: Sarovar Hotels has announced the launch of a nationwide consumer-focused campaign, "Book Now, Payment Jab Aap Aao." Designed to address emerging travel behaviour patterns, this initiative is conceptualised to stimulate the consumer confidence and reduce booking hesitancy by eliminating upfront payment obligations. Over the past few weeks, shifting consumer sentiment especially around financial commitment has shown that while intent to travel remains strong, many potential guests are reluctant to block funds through pre-paid bookings. The 'Book Now, Payment Jab Aap Aao' campaign directly addresses this concern by offering greater flexibility and encouraging advance bookings, particularly in the leisure segment. Launching ahead of the summer travel season, the campaign is strategically timed to capture increased vacation planning activity. It is valid across Sarovar Hotels portfolio and applies to all direct bookings made through the official website. "Today's traveler values flexibility and reassurance. With this campaign, we are removing a key barrier to booking by allowing guests to confirm their stays without upfront payments. It's a timely initiative that reflects our understanding of current guest expectations and reinforces our commitment to hassle-free, guest-friendly hospitality," said Ajay K. Bakaya, Chairman, Sarovar Hotels & Director, Louvre Hotels India. This initiative is part of Sarovar Hotels continued effort to adapt to evolving guest expectations and support travel recovery through flexible, guest-first policies.


Business Standard
29-04-2025
- Entertainment
- Business Standard
Fitness Icon Milind Soman Partners with ZOIL to Revolutionize Oil-Free Cooking
NewsVoir Gurugram (Haryana) [India], April 29: ZOIL, Zero Oil, Authentic Flavours announces renowned Bollywood actor, supermodel and fitness icon Milind Soman as the brand's official ambassador. The partnership aligns ZOIL's commitment to healthy, flavorful cooking with Soman's well-established advocacy for holistic wellness and nutrition. ZOIL proudly introduces the world's first Zero Oil Kitchen - a revolutionary dining experience where every dish is crafted without a single drop of oil, cream, or butter. Prepared using our proprietary process, ZOIL redefines healthy eating by delivering rich, authentic flavours without the heaviness of traditional cooking fats. "We are thrilled to welcome Milind Soman to the ZOIL family," said Suman Bharti, Founder of ZOIL. "His dedication to fitness and healthy living perfectly embodies our brand philosophy that delicious, authentic flavors don't require excessive oil. Milind's incredible fitness journey and lifestyle choices make him the ideal representative for our mission to revolutionize Indian cooking." Soman, known for his roles in Indian cinema, his remarkable athletic achievements, and commitment to wellness, expressed enthusiasm about representing the brand. "I've always believed that nutrition is the foundation of good health," said Bollywood actor Milind Soman. "ZOIL's innovative approach to preserving authentic flavors while eliminating unhealthy oils resonates with my personal philosophy. I'm happy to help spread awareness about how we can enjoy the rich tastes we love without compromising our health."The collaboration will feature Soman in a comprehensive marketing campaign across social media platforms. He will also showcase how ZOIL products enable consumers to prepare traditional favorites with authentic taste but zero oil. At ZOIL the curated menu showcases the best of Indian cuisine, offering everything from the aromatic richness of Mughlai dishes to the subtle, delicate flavours of Bengali Fish Paturi. At ZOIL, we believe that eating healthy should never mean compromising on taste - and now, it doesn't have to. ZOIL proudly introduces the world's first Zero Oil Kitchen - a revolutionary dining experience where every dish is crafted without a single drop of oil, cream, or butter. Prepared using our proprietary process, ZOIL redefines healthy eating by delivering rich, authentic flavours without the heaviness of traditional cooking fats. The curated menu showcases the best of Indian cuisine, offering everything from the aromatic richness of Mughlai dishes to the subtle, delicate flavours of Bengali Fish Paturi. At ZOIL, we believe that eating healthy should never mean compromising on taste - and now, it doesn't have to. Website-