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Time of India
3 days ago
- Automotive
- Time of India
Tata Motors to give EV portfolio a premium edge with Harrier.ev, Sierra.ev
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel India's electric car market leader Tata Motors has opened a new front with its push into the premium electric SUV segment amid falling sales and stiff competition from MG Motor India and Mahindra & Mahindra. Besides introducing high-end models like the and it will also improve the price-to-value of its EVs and revamp its fleet offerings to revive Motors took the wraps off the (65kw/hr battery) on Tuesday, prising open the premium end of the e-car market. Priced at ₹21.49 lakh, the electric version undercuts the pricing of rivals' and its own fossil fuel variant. Harrier (petrol automatic) is priced at ₹22.09 lakh to ₹30.55 lakh. Among other things, it comes with a lifetime warranty on the battery."We are entering the ₹20 lakh-plus segment with - that should help us," Shailesh Chandra, MD, Tata Passenger Electric Mobility and Tata Motors Passenger Vehicles, told ET. "This is a white space in the market, and consumers looking to upgrade to larger EVs have very limited options," he noted. The size of this segment has now increased to anywhere between 22,000 to 25,000 units per month, he Motors plans to sell 50,000 units of the latest model in the first full year of the launch, said people aware of the company's production plans. It will be introducing the higher trim variants later in the year. Chandra said the company will sustain the competitive pricing as it has managed to bring down the production cost substantially over the years since it entered the EV market in entry into the premium EV space is a strategic move to capture affluent buyers who may be looking beyond compact and mid-sized electric cars - a segment Tata has long dominated with models like the and "The premium SUV segment is critical because it brings higher realizations, better margins, and helps elevate brand perception," Chandra Tata Motors is reinforcing its hold on the mid and entry-level segments with product and pricing tweaks. However, one of its most urgent challenges lies in the commercial fleet space - historically a strong volume driver. The contribution from the segment is now down to 8 % to 10% compared to 15% a year phase-out of the FAME II subsidy made EV economics less viable for operators, particularly in comparison to CNG, he noted."Our goal now is to build a value proposition for fleet buyers that is on par with CNG," Chandra said, noting that signs of recovery have emerged from new fleet customers in recent months. The steps come at a critical juncture. Tata Motors' EV sales in May 2025 dropped 18.7% year-on-year to 4,320 units, even as the broader electric passenger vehicle market grew 49.6% to 11,405 units, according to Vahan registration data. Its full year dispatches to dealers in 2024-25 declined 13% to 64276 units from the year ago period. Its market share dropped to 53% from 70% in the same maintaining its lead in total volume terms, Tata's market share has been on a steady slide as rivals launch new EV models across categories and aggressively scale operations.
India Today
16-05-2025
- Automotive
- India Today
Tata Harrier.ev to launch on June 3
Tata is all set to launch the electric avatar of the Tata Harrier on June 3. The was showcased at the Bharat Mobility Global Expo 2025. This EV is built on the architecture, and the Harrier EV promises a real-world range of around 500km, a quad-wheel-drive (QWD) dual-motor setup, and a suite of premium features, positioning it as a bold contender in the electric SUV segment. The Harrier EV is set to rival models like the Mahindra XEV Tata Harrier EV boasts a bold and rugged design that sets it apart. While the DRLs and headlamps resemble those of the internal combustion engine (ICE) version, the EV features a redesigned grille and bumper for a distinct identity. Its exterior styling is marked by clean surfaces, sharp lines, and precise edges. A continuous LED daytime running light (DRL) strip with expressive lighting elements, along with uniquely styled turbine blade alloy wheels, enhances both aerodynamic performance and the futuristic look. Built on a monocoque chassis derived from the Land Rover D8-based OMEGA platform and developed in collaboration with Jaguar Land Rover, the Harrier EV exudes strength and with both power and efficiency in mind, the Harrier EV is equipped with a dual-motor setup that provides quad-wheel-drive and delivers a peak torque of 500Nm. Tata Passenger Electric Mobility (TPEM) Chief Commercial Officer Vivek Srivatsa stated that the SUV aims for a real-world driving range of approximately 500 km on a single charge, helping alleviate range anxiety for longer journeys. Specific battery specifications have yet to be Tata Motors is strengthening India's electric vehicle ecosystem through its Open Collaboration 2.0 initiative. In partnership with charge point operators (CPOs) and oil marketing companies (OMCs), the company plans to expand the public charging infrastructure to 400,000 points by 2027. Srivatsa noted that India's charging network faces a classic "chicken-and-egg" dilemma, but increasing EV adoption is driving the growth of private charging networks, paving the way for a sustainable EV sold over 200,000 electric vehicles since launching the in 2020, Tata Passenger Electric Mobility remains the leader in India's EV space. The Harrier EV, along with the upcoming will add to Tata's growing EV lineup, which already includes the and to Auto Today Magazine
