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Time of India
2 days ago
- Automotive
- Time of India
Why Tata Motors didn't rebrand ‘Harrier' EV: Company eyes 50% EV share
Based on an interaction conducted by Arpit Mahendra. Tata Passenger Electric Mobility has further expanded its lineup of electric cars with the highly-anticipated launch of the electrified version of its popular nameplate, the Harrier. Tired of too many ads? go ad free now With the launch of the Harrier EV, the company's stable now consists of six models including the likes of Nexon EV and Punch EV. We recently spoke with Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility, who explained the arrival of the electrified Harrier, explaining its significance, technology, and market positioning. Chandra highlighted the rapid growth of the SUV segment, which now accounts for over 50% of the total passenger vehicle market in India. Within this, the large SUV segment (vehicles over 4.5 metres long and priced above Rs 20 lakh) has become a sizable category, clocking around 25,000 units a month. This segment, he noted, is typically composed of customers who are upgrading; thus seeking enhanced performance, features along with spacious cabins and premium technology. That said, the Harrier EV will be competing in this segment. Tata Harrier EV - Positioning and targeted customers When asked about the positioning of the Harrier EV, especially in relation to the ICE Harrier, Chandra said the EV version is targeted at a more discerning audience: young professionals, tech-savvy individuals, and those open to exploring new technologies. 'These might be people upgrading from a segment below or even coming down from more expensive cars because of the value this product offers,' he explained. On that note, he further pointed out that 'This car delivers nearly 40-45% better torque and acceleration than what a typical car would be giving in this segment in the ICE world'. While most ICE-powered SUVs offer around 350 Nm of torque, the Harrier EV churns out 500 Nm and achieves 0-100 kmph in just 6.3 seconds. Tired of too many ads? go ad free now It also features dual motors powering all four wheels, making it Tata's first all-wheel-drive EV. On the technology front, he highlighted that the Harrier EV is the first car in the industry to feature a Samsung Neo QLED screen , offering a 'superior' picture quality. Besides that the SUV also features an industry-first 540-degree camera system, which not only offers a 360-degree view but also lets drivers see what's underneath the car. Tata Harrier EV: Why 'Harrier' EV? Interestingly, despite the all-new EV platform and significant changes under the skin, Tata decided to retain the 'Harrier' nameplate. Chandra revealed that this was a matter of internal debate. 'There was all the reason to go with a new top hat and a new name. But Harrier is strongly associated with the JLR architecture and has established a premium brand image. We wanted to piggyback on that strength,' he said. That said, Tata's new EV platform will also be used for other models in different shapes and styles in the future, he confirmed. Tata Sierra design explained: Glass panels but no safety compromises! | TOI Auto TPEM aiming for 50 percent market share in the EV segment Looking ahead, Chandra stated that while the overall market for electric vehicles is still small, has significant ambitions. The company expects 30% of its passenger vehicle volumes to come from EVs by 2030, compared to the current 11-12%. At an industry level, he expects EV penetration to reach 15-20%. Tata Motors currently enjoys over 10% EV market share in India and remains committed to retaining the top spot. 'We are very particular about that. In the mid-to-long term, we are taking actions to ensure 50% market share,' he said. He further broke down the EV market into three segments: entry, mid, and premium. The entry segment consists of city-oriented cars like the Tiago and Punch EVs, while the mid segment - featuring models like the Nexon EV and Curvv EV, is where most of the action happens, accounting for about 6,000–6,500 units per month. That said, he explained that it will be possible to capitalize on the company's wide portfolio when the market grows further. Discover everything about the automotive world at Times of India.
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India.com
28-05-2025
- Automotive
- India.com
Tata Harrier EV Launch Date Confirmed: Check Expected Price And Features
Tata Harrier EV Details: Much-anticipated Tata Harrier EV is set to launch on 3rd June, 2025. It will be Tata's 6th electric car in India, after Nexon EV, Punch EV, Tiago EV, Tigor EV, and Curvv EV. The Tata Harrier EV will take up Mahindra's latest electric SUV, XEV 9e, and BYD's Atto 3. While the official price announcement of the Harrier EV will take place next week, the estimated price range is Rs 24 lakh to Rs 30 lakh (ex-showroom). To put it in perspective, its direct competitors - Mahindra XEV 9e and BYD Atto 3 - are priced between Rs 21.90 lakh to Rs 30.50 lakh and Rs 24.99 lakh to Rs 33.99 lakh, respectively. All prices are ex-showroom. Tata Harrier EV is likely to offer two battery pack options with a dual electric motor configuration in higher trims. While more details are under wraps, Tata confirmed that the Harrier EV's powertrain will deliver a maximum torque of 500Nm. It is expected to be offered with an AWD (all-wheel drive) option. As some other Tata EVs get V2V (vehicle-to-vehicle) and V2L (vehicle-to-load) features, they are expected to be available in the new Harrier EV. The higher spec variant of the electric SUV might offer a range of over 500km. It will be based on Tata's Gen 2 platform and will look largely the same as its ICE version. However, EV-specific changes are made to its exterior, including a differently designed front grille, revised front and rear bumpers, aero-optimized alloy wheels, and most importantly, 'EV' badges on the front doors and tailgate. The interior will also get EV-specific details. Tata Harrier EV Expected Features -- 12.3-inch touchscreen infotainment system -- Digital instrument cluster -- Dual-tone interior -- Four-spoke steering wheel with an illuminated Tata logo -- Touch-based HVAC panel -- Small drive selector and a rotary dial -- Panoramic sunroof -- Dual zone climate control -- Ventilated front seats -- Level 2 ADAS -- Electronic parking brake -- 360 degree camera -- Front and rear parking sensors -- Tyre pressure monitoring system -- Hill hold assist -- Electronic stability control -- Multiple airbags -- ABS with EBD -- Powered tailgate
Hindustan Times
19-05-2025
- Automotive
- Hindustan Times
Tata Harrier EV to be the brand's flagship electric car, India launch on…
Tata Harrier EV will be the flagship SUV from the carmaker upon launch, replacing current flagship Curvv EV. The Tata Harrier EV has been revealed in near-production guise and will go on sale soon. Notify me The Tata Harrier EV is all set to be officially launched in India on June 3. Upon arrival, this will be the flagship electric car from Tata Motors, replacing the current flagship EV of the OEM, the Tata Curvv EV. Tata Motors has already showcased the Harrier EV in multiple iterations, the latest being the production-ready model at the Bharat Mobility Expo 2025 earlier this year. Tata Motors has not revealed anything about the hardware part of the upcoming electric SUV, but hinted the Harrier EV will arrive, promising a range of about 500 kilometres on a single charge. Also, most importantly, this will be the first new generation vehicle from Tata Motors to get a 4WD drivetrain, owing to a dual motor setup, with each powering one axle. The Tata Harrier EV is expected to retain the design philosophy that we saw at the Auto Expo 2025. In that case, it would look largely the same as the diesel Harrier facelift. There will be vertically stacked LED headlights, positioned below the blade-like DRLs, while they will be connected by a full-width light bar. Other design elements will include flared wheel arches, rising window line merging with the thick and blacked-out D pillar for a floating roof effect. At the back, there will be a connected light bar and bumper-mounted vertical fog lamp housings. Also Read : Upcoming cars in India Expect the Tata Harrier EV to get the same features that are available in models like the Curvv EV and Nexon EV. This means the upcoming Tata Harrier EV would come with V2L, V2X features, which will allow the EV to power other electric vehicles and appliances using its own battery power. Another interesting feature of the Harrier EV could be the summon feature, which is essentially a self-parking technology. However, expect it to be available on the top-spec model only. Another key feature would be the ADAS suite onboard the EV. It could come packing a level 2 ADAS suite. Tata Motors currently holds the lion's share in the Indian electric passenger vehicle market with its range of electric cars including Tiago EV, Tigor EV, Nexon EV, Curvv EV and Punch EV. With the upcoming Harrier EV, the automaker is aiming to grab a larger chunk of the segment. Expect the Tata Harrier EV to be priced in the range of ₹ 24 lakh to ₹ 30 lakh (ex-showroom), which will put the electric SUV on the upper level of models such as the Hyundai Creta EV, MG ZS EV, Kia Carens EV and the upcoming Maruti Suzuki e-Vitara as well. Check out Upcoming EV Cars in India. First Published Date: 19 May 2025, 07:03 AM IST
Mint
17-05-2025
- Automotive
- Mint
Tata.ev offers benefits up to ₹1.86 lakh on Curvv, Punch, Nexon and Tiago EVs
With this promotion, the Tata Curvv EV has benefits amounting to ₹ 1.71 lakh. Launched in September 2024, the Curvv EV is the newest addition to the family, with pricing ranging from ₹ 17.49 lakh to ₹ 22.24 lakh (ex-showroom) for the Dark Edition model. The Curvv EV utilises the automaker's platform, shared with the new Punch EV. It offers two battery pack choices: 45 kWh and 55 kWh. The 45 kWh version promises a range of 502 km, while the 55 kWh version delivers up to 585 km on a single charge. The 45 kWh variant features a lower capacity motor producing 110 kW (147 bhp), while the 55 kWh model generates 123 kW (165 bhp), both achieving a peak torque of 215 Nm. The Tata Nexon EV is available with benefits up to ₹ 1.41 lakh, making it one of the top electric vehicles in the Indian market. It offers two battery pack options: 45 kWh and 30 kWh. According to Tata Motors, the Nexon EV with the 45 kWh battery can achieve a range of up to 489 kilometres on a single charge. Additionally, Tata Motors states that the Nexon EV 45 can charge from 10 to 80 per cent in about 40 minutes using a 60 kW fast charger. On the other hand, the Nexon EV MR with a 30 kWh battery pack has a claimed range of 275 km and can charge from 10 per cent to 80 per cent in 56 minutes. Prices for the Nexon EV range from ₹ 12.49 lakh to ₹ 17.19 lakh, ex-showroom, for the Red Dark Edition. Benefits for the Tata Punch EV amount to up to ₹ 1.20 lakh, with pricing between ₹ 9.99 lakh and ₹ 14.29 lakh (ex-showroom). The Punch EV offers options for both a 25 kWh and a 35 kWh battery pack. The 25 kWh version produces 80 bhp of peak power and 114 Nm of maximum torque, while the Long Range version features a more potent motor delivering 120 bhp of peak power and 190 Nm of maximum torque. The Punch EV promises a range of up to 365 kilometres on a single charge. The Tata Tiago EV stands out as one of the most affordable electric vehicles in India, now available with benefits worth up to ₹ 1.30 lakh. The recently updated electric hatchback is priced between ₹ 7.99 lakh and ₹ 11.14 lakh (ex-showroom). The XE MR and XT MR trims are priced at ₹ 7.99 lakh and ₹ 8.99 lakh (ex-showroom), respectively. The Tiago EV is powered by a 19.2 kWh battery pack, offering a range of up to 315 km on a full charge.
Hindustan Times
17-05-2025
- Automotive
- Hindustan Times
Tata Nexon EV, Punch EV, Tiago EV and Curvv EV get benefits of up to ₹1.86 lakh
the electric vehicle segment of Tata Motors, has revealed discounts reaching up to ₹1.86 lakh on its electric vehicle lineup, which includes the Tata Curvv EV, Punch EV, Nexon EV, and Tiago EV. This promotional offer is part of the festivities commemorating the achievement of exceeding 2,00,000 electric vehicle sales. The automobile manufacturer is providing exchange incentives of up to ₹50,000, in addition to a complimentary home charger with installation. Customers will also receive six months of free charging, which is exclusively available on Tata power chargers for the and models. Furthermore, options for zero down payment and full on-road financing are also offered. ₹ 7.99 - 11.14 Lakhs Offers Expiring soon ₹ 9.99 - 14.29 Lakhs Offers Expiring soon ₹ 17.49 - 22.24 Lakhs Offers Expiring soon ₹ 12.49 - 17.19 Lakhs Offers Expiring soon ₹ 25 - 30 Lakhs ₹ 22 - 25 Lakhs Furthermore, exclusive upgrade benefits are offered to Tata ev owners, Tata Motors passenger vehicle owners, and employees of the Tata Group. This offer is also available via the GeM, CSD, and KPKB platforms, thereby providing additional opportunities for customers to benefit from these unique promotions. (Also read: 15 Tata Curvv EVs handed over to Nepal's government) The Tata Nexon EV is currently available with incentives reaching up to ₹1.41 lakh. It stands as one of the leading electric vehicles in the Indian market, offering two battery pack options: 45 kWh and 30 kWh. Tata Motors claims that the Nexon EV with the 45 kWh battery can cover a distance of up to 489 kilometres on a single charge. Additionally, it can be charged from 10 to 80 per cent in about 40 minutes using a 60 kW fast charger. On the other hand, the Nexon EV MR features a 30 kWh battery pack with a stated range of 275 km, requiring 56 minutes to charge from 10 per cent to 80 per cent. The pricing for the Nexon EV begins at ₹12.49 lakh and can reach up to ₹17.19 lakh for the Red Dark Edition, ex-showroom. The Tata Punch EV is eligible for incentives totaling up to ₹1.20 lakh. It is offered at a price range of ₹9.99 lakh to ₹14.29 lakh (ex-showroom). The vehicle is available with two battery pack options: a 25 kWh and a 35 kWh. The version equipped with the 25 kWh battery delivers a peak power of 80 bhp and a maximum torque of 114 Nm. In contrast, the Long Range variant features a more robust motor that produces 120 bhp of peak power and 190 Nm of maximum torque. The Punch EV is capable of achieving a range of up to 365 kilometers on a single charge. The Tata Tiago EV is currently among the most economical electric vehicles available in the country, offering incentives totaling up to ₹1.30 lakh. The recently updated Tata Tiago EV is priced between ₹7.99 lakh and ₹11.14 lakh (ex-showroom). The XE MR and XT MR variants are priced at ₹7.99 lakh and ₹8.99 lakh (ex-showroom), respectively. This electric hatchback is equipped with a 19.2 kWh battery pack, which provides a range of up to 315 km on a full charge. (Also read: delivers new Curvv and Tiago EVs to Rashtrapati Bhavan. Check details) The Tata Curvv EV is currently available with incentives amounting to ₹1.71 lakh. As the newest addition to the lineup, it was introduced in September 2024. The pricing for the Tata Curvv EV starts at ₹17.49 lakh and can reach up to ₹22.24 lakh (ex-showroom) for the Dark Edition variant. This model is built on the automaker's platform, which also supports the new Punch EV. The SUV offers two battery pack choices: 45 kWh and 55 kWh. The 45 kWh variant provides a range of 502 km, while the 55 kWh version extends the range to 585 km on a single charge. The 45 kWh variant is equipped with a smaller motor producing 110 kW (147 bhp), whereas the 55 kWh variant generates 123 kW (165 bhp). Both configurations deliver a peak torque of 215 Nm.
