10 hours ago
- Entertainment
- Time of India
Sachin Tendulkar enters the world of Reddit as brand ambassador; fans can't keep calm: 'Never thought this would happen'
In a significant move on the leading social media platform, Reddit announced Indian cricket icon Sachin Tendulkar as its new brand ambassador on Wednesday, June 18. This partnership with the 'God of Cricket' is aimed at reflecting Reddit's growing focus on sports communities and its commitment to uniting fans across the globe through shared interests and passions.
The news has left fans stunned on the platform.
The 'God of Cricket' will start engaging with users on the platform via his official Reddit profile, under the name u/SachinTendulkar. As a part of the collab, the Master Blaster himself is stepping into the Reddit arena!
Sachin is expected to drop by the fan-run r/SachinTendulkar subreddit and share personal reflections, match insights, other exclusive content, and more.
Sachin Tendulkar shares his view on becoming Reddit's new brand ambassador
The social media platform is tapping into the sport's massive popularity in India and other regions to draw the attention of more sports fans across the platform. Sachin Tendulkar joining as its new global brand ambassador is a fresh example of this. 'For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together,' said Sachin Tendulkar.
'I'm especially looking forward to discovering conversations on r/IndiaCricket and r/IndianSports. It's a unique platform where people truly share what they love. This association gives me an opportunity to connect with fans in new ways and celebrate our shared love for sports.'
Redditors react to Sachin Tendulkar's new partnership
As soon as the announcement surfaced on social media, it quickly grabbed the attention of Redditors. A thread with a title, "Cricket Legend Sachin Tendulkar Named Brand Ambassador for Reddit," grabbed massive attention from fans.
According to some, this is a great decision by Reddit, while one said, "The GOD blessed Reddit :)" Another added, 'That's wild.'
A shocked user reacted, saying, "Damn that's crazy Ngl never thought this would happen." On the other hand, a user said, "Bas matlab Reddit barbaad hai. Jaise Spinny logon ko thagta hai waisei Reddit bhi karega ab."
"A fucking sellout. He doesn't deserve this attention at all," another wrote.
Concerned that the player knows about all that is discussed about him on the platform, a user said, "Does he know what all is said about him on reddit."
"Trust me , this would be the start of the ending . Soon influencers will start their karma farming. Soon reels will be introduced"
What makes Sachin Tendulkar the ideal choice as brand ambassador?
The move comes as cricket-related subreddits see a surge in activity, fueling Reddit's growing user base across the globe, with India emerging as a key driver of this momentum.
Sachin Tendulkar's involvement with Reddit follows a series of similar sports partnerships.
Previous year, Reddit entered into a partnership with Serie A, Italy's top football league, and has also partnered with major U.S. sports organisations in the past, like the NFL, NBA, MLB, PGA Tour, and NASCAR.
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