Latest news with #NiallSallam
Zawya
23-04-2025
- Business
- Zawya
Elevision partners with VIOOH to power smarter DOOH buying in UAE and UK
Dubai, United Arab Emirates — Elevision, the UAE's leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision's premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google's Display and Video 360. As a pioneer in curated digital screen networks across premium urban environments in the UAE and UK, Elevision is redefining how brands engage with audiences in real-world spaces. The VIOOH partnership represents a major milestone in Elevision's journey toward more measurable, intelligent, and dynamic media delivery. The move reinforces Elevision's commitment to innovation and automation and expands its programmatic buying opportunities by adding an additional layer for advertisers looking to plan and activate omnichannel campaigns in real-time. There will be no disruption to existing clients - just more flexibility and greater control to add to Elevision's robust direct sales offering. Niall Sallam, CEO of Elevision, commented: 'This partnership with VIOOH is an exciting step forward in our growth story. We've always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results.' Gavin Wilson, Global Chief Commercial Officer at VIOOH, said: 'The UAE is one of our fastest growing markets and a focus for expansion this year. This partnership not only strengthens our footprint across the region, but also in the UK too. With its premium network and strategic residential, commercial, and lifestyle communities, Elevision's inventory combined with VIOOH's real-time trading gives advertisers unique opportunities to target consumers, delivering consistent media value as well as growth internationally and locally.' The partnership launches across all Elevision networks in the UAE and UK, with early interest already building among advertisers in key verticals such as luxury retail, automotive, finance, and tourism. Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months. A strong Q4 is expected as brands increasingly seek real-time engagement opportunities across Elevision's high-impact locations, including DIFC, Emaar communities, and Bluewaters. This announcement also supports Elevision's long-term international ambitions. Following its successful expansion into London in 2024, the company aims to match the size of its UAE footprint in the UK within the next five years. As the DOOH landscape continues to evolve, Elevision remains focused on delivering smarter media outcomes for property partners, advertisers, and the communities it serves - driven by technology, creativity, and global reach. About Elevision: Elevision is a leading digital out-of-home (DOOH) media company specializing in premium digital signage networks that shape urban environments. With a focus on technology and innovation, Elevision enables communities, districts, and property partners to engage their audiences through real-time, dynamic content across an extensive network of digital screens. Elevision's network of 2187 digital screens in 725 premium locations across the UAE and the UK, provide advertisers with high-impact brand moments that drive awareness, engagement, and measurable results. With a thirteen-year track record of innovation, Elevision continues to redefine the Digital-Out-of-Home (DOOH) landscape through data-driven insights, programmatic capabilities, and a commitment to delivering value to both property partners and advertisers. About VIOOH: VIOOH is a leading premium global digital out of home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 29 markets and drives demand through partnerships with +40 DSPs globally, with more to follow. For more information about VIOOH, please visit or follow us on LinkedIn. For media inquiries and further information, please contact: The Alto Agency | Elevision@
Campaign ME
23-04-2025
- Business
- Campaign ME
Elevision, VIOOH partner to power smarter DOOH buying in the UAE, UK
Digital-out-of-home (DOOH) media company Elevision has partnered with VIOOH, the premium global digital-out-of-home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision's premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google's Display and Video 360. Niall Sallam, CEO of Elevision, said, 'This partnership with VIOOH is an exciting step forward in our growth story. We've always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results.' Engaging with audiences in premium urban environments Through this partnership, Elevision aims to redefine how brands engage with audiences in real-world spaces through curated digital screen networks across premium urban environments in the UAE and UK, The VIOOH partnership also represents a major milestone in Elevision's journey toward more measurable, intelligent, and dynamic media delivery. The move reinforces Elevision's commitment to innovation and automation and expands its programmatic buying opportunities by adding an additional layer for advertisers looking to plan and activate omnichannel campaigns in real-time. There will be no disruption to existing clients, Elevision clarified, adding that it will add more flexibility and greater control to add to Elevision's direct sales offering. Gavin Wilson, Global Chief Commercial Officer, VIOOH, said, 'The UAE is one of our fastest growing markets and a focus for expansion this year. This partnership not only strengthens our footprint across the region, but also in the UK too. With its premium network and strategic residential, commercial, and lifestyle communities, Elevision's inventory combined with VIOOH's real-time trading gives advertisers unique opportunities to target consumers, delivering consistent media value as well as growth internationally and locally.' Elevision: Looking ahead The partnership launches across all Elevision networks in the UAE and UK, with early interest already building among advertisers in key verticals such as luxury retail, automotive, finance and tourism. Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months. A strong fourth quarter is expected as brands increasingly seek real-time engagement opportunities across Elevision's high-impact locations, including DIFC, Emaar communities, and Bluewaters. This announcement also supports Elevision's long-term international ambitions. Following its successful expansion into London in 2024, the company aims to match the size of its UAE footprint in the UK within the next five years.
Campaign ME
13-02-2025
- Business
- Campaign ME
Elevision expands UAE digital media network to 1,875 screens with D3 deal
Digital-out-of-home (DOOH) media company Elevision has entered an agreement with Dubai Design District (D3), part of TECOM Group PJSC, to introduce a digital media network within the district, including 35 elevator screens and seven large-format outdoor digital displays. The network will enable advertisers to connect with a highly engaged and multicultural creative community, reaching more than 1,000 businesses and 19,000 professionals operating within d3, as well as visitors from beyond. The partnership offers luxury brands, lifestyle companies, design firms, tech innovators and cultural institutions an opportunity to amplify their presence within Dubai's creative economy, reaching targeted and high-value audiences in an immersive, visual format. 'This partnership represents a significant milestone for Elevision as we continue to grow our presence in Dubai's most influential districts,' said Niall Sallam, CEO of Elevision. Sallam added, 'By integrating our advanced digital network into d3, we are not only enhancing communication and engagement within the creative community but also contributing to Dubai's D33 vision by fostering innovation, supporting business growth, and unlocking new opportunities for brands looking to connect with a highly sought-after audience.' Real-time content management, community-driven engagement Elevision's expansion into D3 introduces an advanced digital media platform tailored to the destination's creative ecosystem. Integrating high-resolution digital displays with real-time content management enables dynamic storytelling, fosters community-driven engagement and enhances interactive experiences for residents and visitors alike. With this expansion, Elevision aims to set new benchmarks for DOOH engagement, brand storytelling and audience connection in a global creative ecosystem dedicated to design, fashion, architecture, and art, which caters to influential creative audiences. This partnership also aims to cement Elevision's role in shaping Dubai's media landscape and aligns with the UAE's vision to position the city as a global creative capital under the Dubai Economic Agenda 'D33' . Elevision: evolving DOOH advertising and market growth This expansion brings Elevision's total digital screen network to 1,875 across the UAE. It further strengthens its position in the UAE's DOOH media space and reinforces its role as a homegrown UAE brand that intends to drive innovation and shape the evolution of urban media landscapes. Following its expansion into the UK market in 2024, Elevision now extends its digital footprint across the Middle East and Europe. As part of its commitment to continuous innovation and digital transformation, Elevision will introduce AI-powered personalisation, data-driven audience insights, and interactive advertising formats that redefine urban communication. The company remains focused on expanding its digital footprint across Dubai's key districts, offering brands and agencies new, impactful ways to engage their audiences in high-value locations. Elevision aims to push the boundaries of what DOOH can achieve by leveraging the latest advancements in programmatic advertising, data-driven insights and dynamic digital placements.
Zawya
12-02-2025
- Business
- Zawya
Elevision and Dubai Design District (d3) forge agreement to redefine urban digital media in global creative hub
This expansion brings Elevision's total digital screen network to 1,875 across the UAE, reinforcing its position as a market leader in DOOH media Elevision strengthens its role as a homegrown UAE brand aligned with the nation's innovation agenda Dubai, United Arab Emirates: Elevision, the UAE's leading digital-out-of-home (DOOH) media company, today entered an agreement with Dubai Design District (d3), part of TECOM Group PJSC. This partnership further cements Elevision's role in shaping Dubai's media landscape and aligns with the UAE's vision to position the city as a global creative capital under the Dubai Economic Agenda 'D33'. With this latest expansion, Elevision is setting a new benchmark for DOOH engagement, brand storytelling, and audience connection in one of the world's most creative destinations. A global creative ecosystem dedicated to design, fashion, architecture, and art, d3 offers an unparalleled and far-reaching environment for brands seeking to engage with influential, creative audiences. Through this collaboration, Elevision will introduce a cutting-edge digital network within the district, including 35 elevator screens and seven large-format outdoor digital displays. The network will enable advertisers to connect with a highly engaged and multicultural creative community, reaching more than 1,000 businesses and 19,000 professionals operating within d3, as well as visitors from beyond. Driving Innovation in Urban Communication Elevision's expansion into d3 will enhance communication and engagement within the creative community, offering a seamless digital network that supports storytelling, collaboration, and interaction among tenants, visitors, and brands. The digital screens will showcase a curated mix of content, including art, design, and fashion features, serving as a dynamic medium for creative expression and real-time community updates. 'This partnership represents a significant milestone for Elevision as we continue to grow our presence in Dubai's most influential districts,' said Niall Sallam, CEO of Elevision. 'By integrating our advanced digital network into d3, we are not only enhancing communication and engagement within the creative community but also contributing to Dubai's D33 vision by fostering innovation, supporting business growth, and unlocking new opportunities for brands looking to connect with a highly sought-after audience.' Enhancing Digital Engagement in the Creative Economy Elevision's expansion into d3 introduces an advanced digital media platform tailored to the destination's vibrant creative ecosystem. Integrating high-resolution digital displays with real-time content management enables dynamic storytelling, fosters community-driven engagement, and enhances interactive experiences for residents and visitors alike. Beyond community interaction, Elevision's state-of-the-art digital displays are a strategic platform for premium advertising. Luxury brands, lifestyle companies, design firms, tech innovators, and cultural institutions can amplify their presence within Dubai's creative economy, reaching targeted and high-value audiences in an immersive, visually compelling format. Evolving DOOH Advertising and Market Growth This expansion brings Elevision's total digital screen network to 1,875 across the UAE. It further strengthens its position as a market leader in DOOH media and reinforces its role as a homegrown UAE brand, driving innovation and shaping the evolution of urban media landscapes. Following its successful expansion into the UK market in 2024, Elevision extends its digital footprint across the Middle East and Europe, solidifying its position as a key player in the global DOOH industry. As part of its commitment to continuous innovation and digital transformation, Elevision will introduce AI-powered personalisation, data-driven audience insights, and interactive advertising formats that redefine urban communication. The company remains focused on expanding its digital footprint across Dubai's key districts, offering brands and agencies new, impactful ways to engage their audiences in high-value locations. Elevision continues to push the boundaries of what DOOH can achieve by leveraging the latest advancements in programmatic advertising, data-driven insights, and dynamic digital placements. It provides brands and agencies with smarter, more effective ways to captivate audiences and maximize ROI in Dubai and its expanding markets in the Middle East and Europe. About Elevision: Elevision is a leading digital out-of-home (DOOH) media company specializing in premium digital signage networks that shape urban environments. With a focus on technology and innovation, Elevision enables communities, districts, and property partners to engage their audiences through real-time, dynamic content across an extensive network of digital screens. Elevision's network of 2028 digital screens in 620+ premium locations across the UAE and the UK, provide advertisers with high-impact brand moments that drive awareness, engagement, and measurable results. With a thirteen-year track record of innovation, Elevision continues to redefine the Digital-Out-of-Home (DOOH) landscape through data-driven insights, programmatic capabilities, and a commitment to delivering value to both property partners and advertisers. About Dubai Design District (d3) Dubai Design District (d3), a member of TECOM Group PJSC, is a global creative ecosystem dedicated to design, fashion, architecture and art. In line with Dubai's position as the leading business destination for the region and beyond, d3 is an industry-pioneering concept that enables people and businesses to grow and co-create whilst simultaneously providing a solid platform for creativity. Strategically located in the heart of Dubai, d3 is one of the city's lifestyle and business districts that challenges thousands of people to rethink the regular. With state-of-the-art infrastructure designed to meet the needs of the industry and a business-friendly framework, the community offers creative talent the tools for collaboration and growth, further reinforcing Dubai's status as a UNESCO Creative City of Design. d3 is a cutting-edge retail district offering a variety of multi-brand boutiques, fashion brands, and art and design studios. The world's leading luxury brands, design companies and creatives, including architects, interior designers, photography studios, product and fashion designers, call d3 home. Some of the region's most popular events take place in d3 and attract international artists and audiences to cultural and fashion exhibitions and gatherings such as Dubai Design Week, Dubai Fashion Week and Sole DXB. The district also regularly hosts a roster of industry talks, workshops and educational programming, accessible to people of all ages. d3 is home to TECOM Group PJSC's business incubator – in5 – that aims to support the fashion and design industries by offering students and entrepreneurs the opportunity to transform their ideas into successful commercial ventures. This ecosystem is further supported by the Dubai Institute of Design and Innovation (DIDI), the region's only university exclusively dedicated to design and innovation, which offers a curriculum crafted with the prestigious Massachusetts Institute of Technology (MIT) and The New School's Parsons School of Design. The district also features the city's first canal side recreational development, The Block. The open-air destination offers a range of different outdoor and leisure areas including a basketball and volleyball court, a skate park, outdoor gym and climbing wall. For more information, please visit: For more information contact: The Alto Agency on behalf of Elevision Elevision@
