26-05-2025
- Entertainment
- The Advertiser
From fashion to farming: The over-50s influencers taking over your feed
From TikTok to Instagram, Facebook and YouTube, social media platforms are offering older Australians a place to glow up and show us how to live at any age.
Covering areas including gardening, fitness, fashion, musings about everyday life and wellness, these five Australian social media influencers have a vivacity that leaps off mobile phone screens and show how you can be your best self in later stages of life.
Read more in The Senior
Marion Saunders
She might own a country pub made famous by Davie Bowie, but don't think this outback queen always walks around with an Akubra and boots.
Marion Saunders has her own online fashion boutique @mazlifestyle where she proudly models clothes aimed at older women to her more than 230,000 followers on Instagram.
It's not all glam; she also shows the funny side of life, including the struggle to apply makeup to wrinkly eyelids, plus her own parody of the characters Prue and Trude from Kath & Kim.
She is also the owner of the Carinda Hotel - home to David Bowie's Let's Dance music video - and takes you behind the scenes as the site is renovated.
Nick Rendina
Take a walk around a traditional Italian market garden with the grandfather - sorry, nonno - as he shows off his produce and traditional cooking.
Nick Rendina has amassed a big following online as he shows people his produce, recipes plus tips and tricks.
Among his videos, the Leeton NSW resident shares how to rejuvenate a stressed-out lemon tree and prepare to graft it with another variety.
He also shows how to cook recipes, including the pasta orecchiette (Italian for little ears) with zucchini flowers, and proudly shows off his tomatoes, eggplants and other produce.
Using the handle @thehappyharvesterstable, Mr Rendita has more than 170,000 followers on Instagram, 3000 on TikTok and 3000 on YouTube.
Marion Maclean
This former weight loss coach helps women see the fabulous side of life with her page filled with fashion, beauty and fitness content.
No sooner do you see Marion Maclean wearing a fabulous frock or lingerie, she's then doing pushups off a fence by the beach, sharing content she's created with collaborators, and posting messages of kindness.
Speaking with ACM in 2024, the Illawarra resident said feeling confident while ageing came down to "loving yourself and embracing the person looking back at you in the mirror", and accepting the wrinkles.
Today, she has more than 97,000 followers on Instagram and 10,000 on TikTok with the handle @embrace_the_50s.
Robert and May Leong
Better known as @robandmay on social media, Robert and May Leong prove that you're never too old to laugh at yourself.
The Sydney-based couple make parody videos of pop culture references multiple generations can relate to, including a takeaway drive-through scene from the movie Dude Where's My Car, being in the top two of an Australian Idol grand final, and what a day in the life of a retiree looks like - including practicing modern slang grandchildren might use.
They have a strong following with more than 101,000 followers on Instagram and 56,000 on TikTok.
Kaye Cleave
This storyteller had no intention of going viral when she started an Instagram account, but knew she had a message to share about ageism.
Kaye Cleave uses the platform to tackle issues including ageism, plus how to normalise conversation about grief and loss, and how to stay present as people age.
It's also a place where the Adelaide resident shares simple exercises people can try to maintain strength, mobility and flexibility.
But there's also a lot of lightness as she makes videos, including doing a handstand to climb into a car, dancing freely on a beach, and tackling a kid's outdoor playground.
She has more than 1.5 million followers on Instagram at the handle @ageingdisgracefully_
Share your thoughts in the comments below, or send a Letter to the Editor by CLICKING HERE.
From TikTok to Instagram, Facebook and YouTube, social media platforms are offering older Australians a place to glow up and show us how to live at any age.
Covering areas including gardening, fitness, fashion, musings about everyday life and wellness, these five Australian social media influencers have a vivacity that leaps off mobile phone screens and show how you can be your best self in later stages of life.
Read more in The Senior
Marion Saunders
She might own a country pub made famous by Davie Bowie, but don't think this outback queen always walks around with an Akubra and boots.
Marion Saunders has her own online fashion boutique @mazlifestyle where she proudly models clothes aimed at older women to her more than 230,000 followers on Instagram.
It's not all glam; she also shows the funny side of life, including the struggle to apply makeup to wrinkly eyelids, plus her own parody of the characters Prue and Trude from Kath & Kim.
She is also the owner of the Carinda Hotel - home to David Bowie's Let's Dance music video - and takes you behind the scenes as the site is renovated.
Nick Rendina
Take a walk around a traditional Italian market garden with the grandfather - sorry, nonno - as he shows off his produce and traditional cooking.
Nick Rendina has amassed a big following online as he shows people his produce, recipes plus tips and tricks.
Among his videos, the Leeton NSW resident shares how to rejuvenate a stressed-out lemon tree and prepare to graft it with another variety.
He also shows how to cook recipes, including the pasta orecchiette (Italian for little ears) with zucchini flowers, and proudly shows off his tomatoes, eggplants and other produce.
Using the handle @thehappyharvesterstable, Mr Rendita has more than 170,000 followers on Instagram, 3000 on TikTok and 3000 on YouTube.
Marion Maclean
This former weight loss coach helps women see the fabulous side of life with her page filled with fashion, beauty and fitness content.
No sooner do you see Marion Maclean wearing a fabulous frock or lingerie, she's then doing pushups off a fence by the beach, sharing content she's created with collaborators, and posting messages of kindness.
Speaking with ACM in 2024, the Illawarra resident said feeling confident while ageing came down to "loving yourself and embracing the person looking back at you in the mirror", and accepting the wrinkles.
Today, she has more than 97,000 followers on Instagram and 10,000 on TikTok with the handle @embrace_the_50s.
Robert and May Leong
Better known as @robandmay on social media, Robert and May Leong prove that you're never too old to laugh at yourself.
The Sydney-based couple make parody videos of pop culture references multiple generations can relate to, including a takeaway drive-through scene from the movie Dude Where's My Car, being in the top two of an Australian Idol grand final, and what a day in the life of a retiree looks like - including practicing modern slang grandchildren might use.
They have a strong following with more than 101,000 followers on Instagram and 56,000 on TikTok.
Kaye Cleave
This storyteller had no intention of going viral when she started an Instagram account, but knew she had a message to share about ageism.
Kaye Cleave uses the platform to tackle issues including ageism, plus how to normalise conversation about grief and loss, and how to stay present as people age.
It's also a place where the Adelaide resident shares simple exercises people can try to maintain strength, mobility and flexibility.
But there's also a lot of lightness as she makes videos, including doing a handstand to climb into a car, dancing freely on a beach, and tackling a kid's outdoor playground.
She has more than 1.5 million followers on Instagram at the handle @ageingdisgracefully_
Share your thoughts in the comments below, or send a Letter to the Editor by CLICKING HERE.
From TikTok to Instagram, Facebook and YouTube, social media platforms are offering older Australians a place to glow up and show us how to live at any age.
Covering areas including gardening, fitness, fashion, musings about everyday life and wellness, these five Australian social media influencers have a vivacity that leaps off mobile phone screens and show how you can be your best self in later stages of life.
Read more in The Senior
Marion Saunders
She might own a country pub made famous by Davie Bowie, but don't think this outback queen always walks around with an Akubra and boots.
Marion Saunders has her own online fashion boutique @mazlifestyle where she proudly models clothes aimed at older women to her more than 230,000 followers on Instagram.
It's not all glam; she also shows the funny side of life, including the struggle to apply makeup to wrinkly eyelids, plus her own parody of the characters Prue and Trude from Kath & Kim.
She is also the owner of the Carinda Hotel - home to David Bowie's Let's Dance music video - and takes you behind the scenes as the site is renovated.
Nick Rendina
Take a walk around a traditional Italian market garden with the grandfather - sorry, nonno - as he shows off his produce and traditional cooking.
Nick Rendina has amassed a big following online as he shows people his produce, recipes plus tips and tricks.
Among his videos, the Leeton NSW resident shares how to rejuvenate a stressed-out lemon tree and prepare to graft it with another variety.
He also shows how to cook recipes, including the pasta orecchiette (Italian for little ears) with zucchini flowers, and proudly shows off his tomatoes, eggplants and other produce.
Using the handle @thehappyharvesterstable, Mr Rendita has more than 170,000 followers on Instagram, 3000 on TikTok and 3000 on YouTube.
Marion Maclean
This former weight loss coach helps women see the fabulous side of life with her page filled with fashion, beauty and fitness content.
No sooner do you see Marion Maclean wearing a fabulous frock or lingerie, she's then doing pushups off a fence by the beach, sharing content she's created with collaborators, and posting messages of kindness.
Speaking with ACM in 2024, the Illawarra resident said feeling confident while ageing came down to "loving yourself and embracing the person looking back at you in the mirror", and accepting the wrinkles.
Today, she has more than 97,000 followers on Instagram and 10,000 on TikTok with the handle @embrace_the_50s.
Robert and May Leong
Better known as @robandmay on social media, Robert and May Leong prove that you're never too old to laugh at yourself.
The Sydney-based couple make parody videos of pop culture references multiple generations can relate to, including a takeaway drive-through scene from the movie Dude Where's My Car, being in the top two of an Australian Idol grand final, and what a day in the life of a retiree looks like - including practicing modern slang grandchildren might use.
They have a strong following with more than 101,000 followers on Instagram and 56,000 on TikTok.
Kaye Cleave
This storyteller had no intention of going viral when she started an Instagram account, but knew she had a message to share about ageism.
Kaye Cleave uses the platform to tackle issues including ageism, plus how to normalise conversation about grief and loss, and how to stay present as people age.
It's also a place where the Adelaide resident shares simple exercises people can try to maintain strength, mobility and flexibility.
But there's also a lot of lightness as she makes videos, including doing a handstand to climb into a car, dancing freely on a beach, and tackling a kid's outdoor playground.
She has more than 1.5 million followers on Instagram at the handle @ageingdisgracefully_
Share your thoughts in the comments below, or send a Letter to the Editor by CLICKING HERE.
From TikTok to Instagram, Facebook and YouTube, social media platforms are offering older Australians a place to glow up and show us how to live at any age.
Covering areas including gardening, fitness, fashion, musings about everyday life and wellness, these five Australian social media influencers have a vivacity that leaps off mobile phone screens and show how you can be your best self in later stages of life.
Read more in The Senior
Marion Saunders
She might own a country pub made famous by Davie Bowie, but don't think this outback queen always walks around with an Akubra and boots.
Marion Saunders has her own online fashion boutique @mazlifestyle where she proudly models clothes aimed at older women to her more than 230,000 followers on Instagram.
It's not all glam; she also shows the funny side of life, including the struggle to apply makeup to wrinkly eyelids, plus her own parody of the characters Prue and Trude from Kath & Kim.
She is also the owner of the Carinda Hotel - home to David Bowie's Let's Dance music video - and takes you behind the scenes as the site is renovated.
Nick Rendina
Take a walk around a traditional Italian market garden with the grandfather - sorry, nonno - as he shows off his produce and traditional cooking.
Nick Rendina has amassed a big following online as he shows people his produce, recipes plus tips and tricks.
Among his videos, the Leeton NSW resident shares how to rejuvenate a stressed-out lemon tree and prepare to graft it with another variety.
He also shows how to cook recipes, including the pasta orecchiette (Italian for little ears) with zucchini flowers, and proudly shows off his tomatoes, eggplants and other produce.
Using the handle @thehappyharvesterstable, Mr Rendita has more than 170,000 followers on Instagram, 3000 on TikTok and 3000 on YouTube.
Marion Maclean
This former weight loss coach helps women see the fabulous side of life with her page filled with fashion, beauty and fitness content.
No sooner do you see Marion Maclean wearing a fabulous frock or lingerie, she's then doing pushups off a fence by the beach, sharing content she's created with collaborators, and posting messages of kindness.
Speaking with ACM in 2024, the Illawarra resident said feeling confident while ageing came down to "loving yourself and embracing the person looking back at you in the mirror", and accepting the wrinkles.
Today, she has more than 97,000 followers on Instagram and 10,000 on TikTok with the handle @embrace_the_50s.
Robert and May Leong
Better known as @robandmay on social media, Robert and May Leong prove that you're never too old to laugh at yourself.
The Sydney-based couple make parody videos of pop culture references multiple generations can relate to, including a takeaway drive-through scene from the movie Dude Where's My Car, being in the top two of an Australian Idol grand final, and what a day in the life of a retiree looks like - including practicing modern slang grandchildren might use.
They have a strong following with more than 101,000 followers on Instagram and 56,000 on TikTok.
Kaye Cleave
This storyteller had no intention of going viral when she started an Instagram account, but knew she had a message to share about ageism.
Kaye Cleave uses the platform to tackle issues including ageism, plus how to normalise conversation about grief and loss, and how to stay present as people age.
It's also a place where the Adelaide resident shares simple exercises people can try to maintain strength, mobility and flexibility.
But there's also a lot of lightness as she makes videos, including doing a handstand to climb into a car, dancing freely on a beach, and tackling a kid's outdoor playground.
She has more than 1.5 million followers on Instagram at the handle @ageingdisgracefully_
Share your thoughts in the comments below, or send a Letter to the Editor by CLICKING HERE.