11 hours ago
Ski-inspired Workout Nordic Strong Lands in New York
Skiing just became a summer sport.
Nordic Strong, a Copenhagen-based ski workout concept, has made its way to New York. This summer, the brand will be hosting a pop-up fitness studio in Sag Harbor at 11 Bridge Street until Labor Day, followed by a permanent outpost in Flatiron at 35 West 21st Street in Manhattan in early September. A single drop in class costs $50.
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Nordic Strong employs a patented machine, which the fitness brand now owns, that replicates cross-country skiing. The machine can create 50-plus low-impact, full-body workouts and can be customized in a variety of ways.
'We found our first location in Copenhagen and opened that two years ago as a proof of concept. We knew we wanted to take it to the U.S.,' saya Nordic Strong founder and chief executive officer Nicole Roth. 'All classes are centered around the machine, but because it's so versatile we use it in different ways. We do a strength class, a cardio class and a sculpt class that's Pilates-based.'
Each class is 50 minutes and also may employ mat work, weights and Bala accessories.
Inspired by its Copenhagen roots, the space incorporates a cozy, Nordic-esque design, while the classes feature custom color lights inspired by the Northern lights. Roth described the concept as 'rooted in the Nordic heritage, but still globally relevant.'
