Latest news with #NikeAirMaxDn

Hypebeast

3 days ago

Entertainment
Hypebeast

A LEGO x Nike Dunk Low Is Coming

Summary Since the beginning of the year, one storyline we've kept an eye on is thenewly-announcedpartnership betweenLEGOandNike. Now, as May comes to a close, the two have presented their first set of products, featuring not only a 1,180-piece setrecreating the Dunk High, but LEGO-themed footwear as well. We previewed a kid-exclusive LEGO x Nike Air Max Dn in 'Tour Yellow' earlier this week and now the duo has not only announced that pair, but teased aNike Dunk Lowcollaboration as well. A one-image preview of the sneaker sees it forgo its typical overlays in favor of a one-piece upper. However, the overlays do appear with a comic-like style that sees them 'drawn' onto the sneaker, bringing black contrast to its glossy white base. As with the Air Max Dn, LEGO branding hits the tongue tag. Nike has detailed its release plans for the initial rollout of its new LEGO partnership. The Nike Dunk LEGO set drops at the beginning of July, the LEGO x Nike Air Max Dn will hit shelves to kick off August, and this LEGO x Nike Dunk Low will arrive on shelves on September 1, possibly as an exclusive for kids. Stay tuned for updates, including a complete look at this collaborative colorway, and look out for more LEGO x Nike news as the duo has shared that additional footwear and apparel will be revealed later this year.

Nike and Lego made a kids' sneaker together

Fast Company

4 days ago

Business
Fast Company

Nike and Lego made a kids' sneaker together

Lego makes shoes for humans now. The Danish toymaker announced a cobranded bright Lego yellow kids sneaker today in collaboration with Nike. The Nike Air Max Dn x Lego was designed in a 'Tour Yellow' colorway with Lego-style studs on the upper, Lego's red block logo on the tongue, and hybrid Nike-Lego logo on the back. The shoes will be available for sale in August following a 1,180-piece Lego Nike Dunk set to be released in July that includes a rotatable brick basketball toy. Together, the shoes and basketball-themed Lego set are the first releases in a joint multiyear partnership between Nike and Lego that the companies announced last year and said would span 'products, content, and experiences.' The LEGO Group says in a study of parents it found 59% of respondents worried their children don't have sufficient fun activities or playtime. To respond to those concerns, Nike said the partnership would 'bring to life the many ways sport and creative play can help all kids be the best versions of themselves.' Online, reaction to an early look at the Nike x Lego shoe was mixed, but remember, this is a shoe for kids, not grown sneakerheads. It's about taking an inside toy brand and extending it to physical play, and showing the connection between creativity in play as well as in success in other areas of life. To do that, Nike and Lego tapped A'ja Wilson, the WNBA Las Vegas Aces center and Nike signature athlete, to appear on the brand's digital channels to promote the partnership. The brands are also opening a pop-up Lego Play Arena at Legoland California Resort from June 7 to 11 to mark International Day of Play. A Nike Dunk Low x Lego collection is to come. 'I have loved playing with Lego bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life,' Wilson said in a statement. Lego has made partnerships a central part of its business model by releasing branded sets for outside intellectual property, like Marvel, Harry Potter, and Star Wars, as well as adult sets based on art history and architecture. By collaborating with Nike, these brands extend their reach into new product categories, capturing likely new customer bases. Nike similarlly benefits from attaching itself to a product aimed at young people who will grow into Nike buyers. As Nike aims to increase its market share, it's doing so, in part, one demographic group at a time. Earlier this year, it announced a new brand in partnership with Skims to puncture the women's athleisure market. With Lego, kids are next.

LEGO x Nike Air Max Dn collaboration: It will come with tonal yellow colorway, lego block is featured on the heel, and more

Time of India

5 days ago

Entertainment
Time of India

LEGO x Nike Air Max Dn collaboration: It will come with tonal yellow colorway, lego block is featured on the heel, and more

LEGO x Nike Air Max Dn: Nike and Lego are producing the Lego Nike Air Max DN, a unique product. This creative sneaker creates a practical and playful shoe by fusing the recognizable Air Max design with Lego's distinctive aesthetic. The Lego Nike Air Max DN will surely draw attention with its striking style and eye-catching colorways. But why is this improbable partnership happening? Let's examine the Lego Nike Air Max DN in more detail, looking at its features, design, and release schedule. Both sneakerheads and Lego enthusiasts will adore this shoe because of its Lego-inspired laces and Air Max DNA. LEGO x Nike Air Max Dn release timeline Air Max Dn is expected to come in August 2025 for USD 155. It will be available in four colorways: Tour Yellow, Black, Volt, and Rush Red. Also Read: WORKSOUT x Nike Air Max 95 'Uniform' release date is out: It will come within 3 colourways, unique design, and more LEGO x Nike Air Max Dn features WORLDS FIRST LOOK: Nike x Lego Collab Air Max DN pictured It was announced that the Nike LEGO Collection, which is specially designed for children, will "celebrate sport and creative play" for the coming generation. The outline of the LEGO Air Max Dn is visible in this initial view in a tonal yellow colorway that corresponds to the standard shade of the LEGO figures. The red square symbol is used to display LEGO logo hits on the tongue, and the heel and shoe box have a new logo that combines the Swoosh with the outline of a Lego block. The LEGO bricks' distinctive dimples on top of each other cover the upper. Using the exact external details, LEGO and Adidas worked together on a similar project in 2021, converting iconic pieces like the Adidas UltraBoost and Superstar. However, the Nike Air Max DN does not have this capability, while the Adidas version permits customers to place fundamental Lego blocks on the shoe's upper. Nike has something similar planned for the release, given they also published a Superstar LEGO kit. To stay updated on the stories that are going viral for sneakers then follow Sneaker News

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