29-05-2025
Niva Bupa elevates Nimish Agrawal to director of digital business & CMO
Niva Bupa Health Insurance
has announced the strategic elevation of
Nimish Agrawal
to the role of director,
digital business unit
and
chief marketing officer
(CMO). This expanded mandate sees Agrawal continuing to spearhead the company's comprehensive
marketing initiatives
while also taking the helm of the Digital Business Unit, recognised as one of
Niva Bupa
's most strategic and profitable growth channels.
With a distinguished career spanning over two decades in the financial services and insurance sectors, Agrawal brings an experience in brand building,
digital transformation
, and customer-centric strategies. Prior to this elevation, Agrawal successfully led Niva Bupa's marketing efforts, playing a crucial role in enhancing brand visibility and market penetration. He joined the company in 2021 as SVP and head of marketing and digital sales.
In an official press note, Niva Bupa
Health Insurance
extended its sincere appreciation for Agrawal's unwavering dedication and looks forward to his continued invaluable contributions in this critically important leadership role.
He previously served as head of marketing at for over three years, where he led end-to-end marketing initiatives for the recruitment vertical at Info Edge. This included platforms such as FirstNaukri, Naukri FastForward, Naukri Premium, Naukri Learning, and Quadrangle, among others.
Prior to that, he spent over three years at AkzoNobel Decorative Coatings, joining in 2014 as senior brand manager and later advancing to category head. In this role, he managed the interior paints portfolio, covering a wide range from entry-level premium products to super-premium offerings, including patterns, designs, and international finishes. He has also held roles at Britannia Industries and Henkel CEE.
