Latest news with #NishaPash
India.com
23-05-2025
- India.com
Rs 4,100 Price Tag For Indian Jhola; Internet Reacts To Exorbitant Cost Of The Humble Grocery Bag
New Delhi: The modest jhola, a basic cloth bag used by Indians for grocery shopping and which costs less than Rs 100, is now being sold for $48 (Rs 4,228) on American luxury store Nordstrom's site. The picture of the jhola being sold at such a hefty price has gone viral on social media with many saying that next they will "start selling lungi and mention as a scottish drape'. Jhola sold online as Indian Souvenir Bag The jhola has been branded as the 'Indian Souvenir Bag' by Japanese company Puebco and is being marketed as an upscale item. Sold on Nordstrom, the jhola has been described as a 'stylish bag, adorned with unique designs, perfect for carrying your essentials while showing off your love for a beautiful country'. The jhola has been further described as a 'must-have for any traveller or lover of Indian culture.' The website says that the bag lets you "take a piece of India with you". The bag features Hindi text with labels like 'Ramesh Special Namkeen' and 'Chetak Sweets'. View this post on Instagram A post shared by Nisha Pash (@nishapash) Social media discussion about the Rs 4,228 jhola The high price of the jhola on American websites has not gone over well with Indian social media users. Social media is abuzz with discussions regarding the jhola priced at Rs 4,228. Taking to Instagram, a user wrote, 'Next it's gonna be some 'spiced and crisped snacks'. But we know that it's just Haldirams. (don't confuse this with inclusivity).' A user commented on the above post, "48 dollars for this. my indian heart is about to cry.' 'They will literally start selling lungi and mention as a scottish drape,' a user said. 'Wasn't only Vimal tobacco Jhola was popular, what's this cheap looking namkeen thaila doing,' another user commented.
Indian Express
22-05-2025
- Entertainment
- Indian Express
‘My Indian heart is crying': US luxury brand sells classic Indian ‘jhola' for Rs 4,100, stuns the Internet
From grocery runs to desi moms packing essentials for their kids moving to big cities for jobs or studies, the jhola is a constant companion in every Indian household. Sturdy, practical, and endlessly reusable, this simple bag, often made of cotton or khadi, carries memories and a deep sense of familiarity, holding a special place in the hearts of Indians everywhere. The humble jhola is being sold for $48 (₹4,100) on the American luxury retailer Nordstrom. Branded as the 'Indian Souvenir Bag' by Japanese company Puebco, it's marketed as a quirky, upcycled accessory. Nordstrom describes it as a 'stylish bag, adorned with unique designs, perfect for carrying your essentials while showing off your love for a beautiful country,' and it is 'a must-have for any traveller or lover of Indian culture.' The bag features bold Hindi text with names like 'Ramesh Special Namkeen' and 'Chetak Sweets', which are familiar sights in India, now transformed into an aesthetic selling point. Still, for many Indians, it's simply the everyday grocery bag they've used for years. Typically handed out free with purchases in local Indian markets, this bag is now positioned as a fashion statement overseas. Sharing the video, an Instagram handle @nishapash wrote, 'Next it's gonna be some 'spiced and crisped snacks'. But we know that it's just Haldirams. (don't confuse this with inclusivity).' Watch the viral video here: A post shared by Nisha Pash (@nishapash) The video quickly gained traction, racking up an array of reactions from social media users from India. '48 dollars for this. my indian heart is about to cry,' a user wrote. 'Wasn't only Vimal tobacco Jhola was popular, what's this cheap looking namkeen thaila doing,' another user commented. 'How can I sell? I have like 10 of these at home,' a third user reacted. 'They will literally start selling lungi and mention as a scottish drape,' a fourth user chimed in.
