Latest news with #NissanPatrol2025
Khaleej Times
01-05-2025
- Automotive
- Khaleej Times
The Future of Automotive Marketing? Nissan Dubai Just Drove Right Through It
In a world where our attention is split across a thousand screens, what does it take to stop people in their tracks - quite literally? The answer, as it turns out, might just be a 3D illusion hanging off Sheikh Zayed Road. As consumers grow increasingly immune to the scroll-and-skip culture of digital ads, brand storytelling has taken a turn - not just louder, but smarter, bolder, and wildly immersive. And no brand has embodied this transformation quite like Nissan Dubai, whose Ramadan 2025 campaign didn't just turn heads - it broke the internet with its Vertex™ Mixed Reality Experience. A 3D billboard so visually stunning and technically seamless, it blurred the boundary between reality and illusion. People didn't just notice it; they pulled over to film it, share it, and marvel at it. Nissan Dubai's daring leap into mixed reality This Ramadan 2025, Arabian Automobiles Company (AAC), the exclusive distributor for Nissan in Dubai, Sharjah, and the Northern Emirates, flipped the script on seasonal automotive advertising. The launch of the All-New Nissan Patrol 2025 was anything but conventional - it was cinematic, surreal, and spectacularly viral. Instead of a glossy commercial or a traditional billboard, Arabian Automobiles unveiled a CGI-powered spectacle: a jaw-droppingly realistic visual of the All-New Nissan Patrol 2025 seemingly mounted on a massive billboard along Sheikh Zayed Road. The illusion? So hyper-real that passersby and netizens alike questioned if it was actually real. In less than 48 hours, the campaign clocked over 30 million views, turning a localized stunt into a global conversation. And just like that, Nissan wasn't just advertising a car - it was engineering a cultural moment. The magic lay in the fusion. By using high-impact CGI to simulate a Vertex™ Mixed Reality Experience - Nissan Dubai's bold new take on digital storytelling in urban space - the brand punched through the Ramadan ad clutter, a season typically flooded with emotional storytelling and brand nostalgia. Instead of tugging at heartstrings, Nissan tugged at curiosity - with a larger-than-life execution that had everyone doing double takes, then double taps. This hybrid of physical placement and digital artistry signals a shift in how brands can use traditional media in unexpected ways - creating moments that are seen and shared. A new era for automotive marketing All-New Nissan Patrol 2025 campaign is a blueprint for how automotive brands can innovate beyond the showroom. It reflects AAC's vision of enriching customer lives and also leading the charge in experiential, creative storytelling that resonates with a younger, digital-first audience. And as the buzz still echoes online, one thing is clear: OOH isn't dead. It's just been reimagined - and Vertex™ is leading the charge.
Zawya
30-01-2025
- Automotive
- Zawya
Al Masaood Automobiles celebrates the cuccess of the all-new Nissan Patrol, the #1 selling car in Abu Dhabi
Abu Dhabi: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, is celebrating the tremendous success of the all-new Nissan Patrol 2025. The iconic SUV has once again solidified its position as the number one car sold in Abu Dhabi. Having been the city where the car was first revealed to the world, Abu Dhabi has a strong, storied connection to the car, weaved into its heritage and community. Since its launch in September last year, the car has elicited significant excitement among the people of Abu Dhabi, with a high number of pre-bookings and orders and an overwhelmingly positive reception, a testament to the strong connection between the community and the vehicle. Al Masaood Automobiles also saw an impressive 59% growth in sales from Q3 to Q4 of last year, underscoring the Patrol's appeal and its resonance with the Abu Dhabi community. This SUV represents the first of five all-new SUVs set to be introduced in the Middle East by Fiscal Year 2026, as part of Nissan's global business plan, The Arc. The Patrol exemplifies Nissan's bold approach to design innovation, seamlessly blending its legendary 70-year legacy with modern sophistication to cater to the unique preferences of the Abu Dhabi community. Bachir Gemayel, Sales and Marketing Director, Al Masaood Automobiles, said: 'The all-new Nissan Patrol embodies Nissan's refreshed design language and is and is a perfect fit for the Middle Eastern market. Its iconic heritage and bold evolution make it a vehicle that truly resonates with our customers in the region. We are pleased with the positive reception from the Abu Dhabi community and remain committed to delivering the best vehicles while ensuring that each model we offer meets the unique preferences and expectations of our customers, providing them with delightful ownership experiences.' The all-new Nissan Patrol features a 'Bold Presence' design philosophy, including a wider V-motion grille and distinctive "double-C" lamp design, offering a commanding yet elegant exterior. Its side profile boasts a gently sloping shoulder line with a floating roof effect, underscored by 22-inch alloy wheels that enhance its powerful stance. Inside, the Patrol offers luxury with premium quilted leather seats and twin displays delivering an elevated driving experience. Inspired by Nissan's 'Solid Dignity' design philosophy, the cabin combines premium craftsmanship with user-centric innovation. NASA-inspired spinal support seating ensures maximum comfort, while Damping Acoustic glass provides a tranquil cabin environment—a feature highly appreciated by Abu Dhabi's long-distance drivers. Practical touches, such as increased cargo capacity and a wireless phone charging mat textured to resemble sand dunes, echo the Patrol's connection to the region's heritage. The Nissan Patrol is an experience that celebrates both heritage and innovation. With its bold design evolution and premium features, the Patrol continues to cement its status as an icon in the region. The extraordinary reception in Abu Dhabi highlights the strong relationship between Al Masaood Automobiles and the community, as the company continues to uphold its commitment to quality, customer centricity, and innovation in the region. For more information, customers can visit -Ends- About Al Masaood Automobiles Al Masaood Automobiles is authorised distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Western Region for over 38 years, and brings to its customers a complete range of the most reliable 4x4, luxury, passenger, and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet, and government users. Al Masaood Automobiles' extensive network coverage includes 10 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain, and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 5 Service Centres and 6 Spare Parts outlets. In 2019, the company inaugurated its state-of-the-art 'R-Store' as an innovative one stop shop for Renault customers. Recently, Al Masaood Automobiles successfully bagged the Global Nissan Aftersales Award for the 2020 and 2021 fiscal year after outperforming other Nissan dealers internationally within its segment. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the 'Exemplary Performance in Sales and Customer Experience Award' by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, 'P.A.R.I.S. Challenge' for the year 2019. The company enhances its success through strong tie-ups with leading banks, offering to its customers easy finance solutions, and facilitating the purchase process with insurance, finance and accessories under one roof. Visit our e-commerce portal to know more. For more information about our Nissan products, services and commitment to sustainable mobility, please visit our websites and follow us on social media on: Nissan: Instagram and Facebook
