Latest news with #Nofal
The Star
27-05-2025
- Business
- The Star
Why smart brands are already talking to Generation Alpha
While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading brand and communications agency, is urging marketers to shift their attention to the next wave of consumers: Generation Alpha. Co-Managing Director of Penquin, Ryan Nofal,, said this digitally native generation, born from 2010 onwards, is already shaping household purchasing decisions and redefining what it means to be brand-loyal. 'Generation Alpha may still be in school, but don't underestimate their power,' says Nofal. 'They are the most tech-immersed generation we've seen. Their exposure to content, trends, and information is unprecedented and that means their influence is real, even at a young age,' he said. With access to devices from early childhood, Gen Alpha has grown up interacting with brands on YouTube, TikTok, and gaming platforms like Roblox and Fortnite. This means their expectations for content are high – and their tolerance for inauthenticity is low. 'Brands that want to stay relevant in the next five to ten years need to understand how to speak Gen Alpha's language now. They crave experiences, they value creativity, and they're incredibly brand-aware – often more than we give them credit for,' Nofal added. According to Penquin, engaging with Gen Alpha requires a future-focused approach: investing in immersive storytelling, interactive platforms, and authentic brand values that reflect their worldview. 'They've grown up watching their older siblings challenge the status quo and advocate for social issues. So Gen Alpha comes pre-programmed with a voice – and they're not afraid to use it. If brands don't start paying attention, they risk losing a generation before the race has even begun,' he said. However, with this awareness comes an important responsibility: marketing to children must be handled with care. Penquin stresses that brands should avoid exploitative tactics and instead focus on ethical, age-appropriate communication. 'Just because you can reach a young audience doesn't mean you should do it without intention and integrity. We have a responsibility as marketers to protect young minds while also engaging them. That means transparency, honesty, and respecting their developmental stage,' he said. Penquin encourages brands to take a values-led approach, prioritising education, empowerment, and positive messaging when engaging with Gen Alpha audiences. 'This generation is growing up fast, but that doesn't mean they're ready for adult messaging. Responsible marketing isn't just good ethics—it builds long-term brand trust with both the kids and their parents. Penquin encourages brands to think beyond traditional advertising and start crafting strategies that include co-creation, gamification, and digital-first content tailored for this savvy, socially-conscious audience. Generation Alpha isn't just the future – they're the now. Smart marketers won't wait for them to grow up. They'll start building relationships today,' Nofal concluded.
IOL News
27-05-2025
- Business
- IOL News
Why smart brands are already talking to Generation Alpha
'Generation Alpha may still be in school, but don't underestimate their power,' says Nofal. 'They are the most tech-immersed generation we've seen. Their exposure to content, trends, and information is unprecedented and that means their influence is real, even at a young age,' he said. While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading brand and communications agency, is urging marketers to shift their attention to the next wave of consumers: Generation Alpha. Co-Managing Director of Penquin, Ryan Nofal,, said this digitally native generation, born from 2010 onwards, is already shaping household purchasing decisions and redefining what it means to be brand-loyal. Influencers are constantly reinventing staples like cargo pants, baby tees, and butterfly clips, making sure the trend stays fun and updated. Picture: Freepik With access to devices from early childhood, Gen Alpha has grown up interacting with brands on YouTube, TikTok, and gaming platforms like Roblox and Fortnite. This means their expectations for content are high – and their tolerance for inauthenticity is low. 'Brands that want to stay relevant in the next five to ten years need to understand how to speak Gen Alpha's language now. They crave experiences, they value creativity, and they're incredibly brand-aware – often more than we give them credit for,' Nofal added. According to Penquin, engaging with Gen Alpha requires a future-focused approach: investing in immersive storytelling, interactive platforms, and authentic brand values that reflect their worldview. 'They've grown up watching their older siblings challenge the status quo and advocate for social issues. So Gen Alpha comes pre-programmed with a voice – and they're not afraid to use it. If brands don't start paying attention, they risk losing a generation before the race has even begun,' he said. However, with this awareness comes an important responsibility: marketing to children must be handled with care. Penquin stresses that brands should avoid exploitative tactics and instead focus on ethical, age-appropriate communication. 'Just because you can reach a young audience doesn't mean you should do it without intention and integrity. We have a responsibility as marketers to protect young minds while also engaging them. That means transparency, honesty, and respecting their developmental stage,' he said. Penquin encourages brands to take a values-led approach, prioritising education, empowerment, and positive messaging when engaging with Gen Alpha audiences. 'This generation is growing up fast, but that doesn't mean they're ready for adult messaging. Responsible marketing isn't just good ethics—it builds long-term brand trust with both the kids and their parents. Penquin encourages brands to think beyond traditional advertising and start crafting strategies that include co-creation, gamification, and digital-first content tailored for this savvy, socially-conscious audience. Generation Alpha isn't just the future – they're the now. Smart marketers won't wait for them to grow up. They'll start building relationships today,' Nofal concluded.
Tahawul Tech
28-04-2025
- Business
- Tahawul Tech
NTT DATA appoints Hani Nofal as Regional Head for Technology Solutions
NTT DATA, a global leader in digital business and technology services, recently announced Hani Nofal's appointment as Regional Head for Technology Solutions, Middle East and Africa (MEA), effective May 1, 2025. In this strategic leadership role, Nofal will drive NTT DATA's Technology Solutions growth in the MEA region, collaborating with local teams to define and implement a growth strategy aligned with global objectives. 'We are thrilled to welcome Hani to the NTT DATA family', said Alan Turnley-Jones, CEO of NTT DATA for Middle East and Africa. 'His exceptional leadership in building high-performance teams, extensive expertise in digital, security, cloud, and networking solutions, and impressive track record in business transformation make him the ideal person to drive our Technology Solutions business forward across the region'. With over 27 years of experience, Nofal is a seasoned technology executive and thought leader with a distinguished background in the information technology industry. Prior to joining NTT DATA, he held executive roles across both global and regional technology organizations. Most recently, he launched and led Advance Solutions Corp.'s operations across EMEA. He also held senior leadership roles at Gulf Business Machines (GBM), including General Manager – Head of Technology and Board Member of Coordinates ME, where he shaped technology strategy, drove innovation, and built strategic alliances. His leadership and vision contributed significantly to the company's growth and success. Earlier in his career, he held positions at Cisco Systems, 3Com, Digital Equipment Corporation, and Compaq. 'Our region is leading the wave of AI investment, driving the next phase of digital and economic transformation', said Nofal. 'This is the time for NTT DATA, a world leader in digital and AI infrastructure, to deliver innovation and impact. I'm proud to join the team to help clients across Middle East and Africa turn AI potential into meaningful outcomes'. Nofal is recognized for his high-performance leadership philosophy, which emphasises a culture of respect and accountability. He has received numerous industry honours, including Technology Innovation Leader of the Year and multiple partner recognitions. He holds a Bachelor of Science in Electrical and Communication Engineering from the University of Jordan and completed Leadership and Sustainability Studies at MIT Professional Education. Image Credit: NTT DATA
TECHx
26-04-2025
- Business
- TECHx
Hani Nofal Appointed as Regional Head at NTT DATA MEA
Home » C-Suite Watch » Hani Nofal Appointed as Regional Head at NTT DATA MEA NTT DATA has announced the appointment of Hani Nofal as Regional Head for Technology Solutions, Middle East and Africa (MEA). The appointment will take effect on May 1, 2025. In this role, Nofal will focus on growing NTT DATA's technology business across the MEA region. He will work with local teams to shape and implement a regional strategy aligned with the company's global direction. According to Alan Turnley-Jones, CEO of NTT DATA MEA, 'Hani brings strong leadership, deep technical expertise, and experience in driving business transformation. We are pleased to welcome him to the team.' Hani Nofal has over 27 years of experience in the information technology industry. Before joining NTT DATA, he led the launch of Advance Solutions Corp. in EMEA. He also held senior roles at Gulf Business Machines (GBM), including General Manager – Head of Technology, and served on the board of Coordinates ME. Earlier in his career, Nofal worked at Cisco Systems, 3Com, Digital Equipment Corporation, and Compaq. Commenting on his new role, Hani Nofal said the MEA region is leading in AI investment and digital innovation. He believes this is the right time for NTT DATA to deliver strong results through technology and AI. Nofal is known for his leadership style focused on performance, respect, and accountability. He has received several industry awards, including Technology Innovation Leader of the Year. He holds a degree in Electrical and Communication Engineering from the University of Jordan. He also completed Leadership and Sustainability studies at MIT.
Channel Post MEA
24-04-2025
- Business
- Channel Post MEA
NTT DATA Appoints Hani Nofal As Regional Head For Technology Solutions, MEA
NTT DATA has announced Hani Nofal's appointment as Regional Head for Technology Solutions, Middle East and Africa (MEA), effective May 1, 2025. In this strategic leadership role, Nofal will drive NTT DATA's Technology Solutions growth in the MEA region, collaborating with local teams to define and implement a growth strategy aligned with global objectives. 'We are thrilled to welcome Hani to the NTT DATA family,' said Alan Turnley-Jones, CEO of NTT DATA for Middle East and Africa. 'His exceptional leadership in building high-performance teams, extensive expertise in digital, security, cloud, and networking solutions, and impressive track record in business transformation make him the ideal person to drive our Technology Solutions business forward across the region.' With over 27 years of experience, Nofal is a seasoned technology executive and thought leader with a distinguished background in the information technology industry. Prior to joining NTT DATA, he held executive roles across both global and regional technology organizations. Most recently, he launched and led Advance Solutions Corp.'s operations across EMEA. He also held senior leadership roles at Gulf Business Machines (GBM), including General Manager – Head of Technology and Board Member of Coordinates ME, where he shaped technology strategy, drove innovation, and built strategic alliances. His leadership and vision contributed significantly to the company's growth and success. Earlier in his career, he held positions at Cisco Systems, 3Com, Digital Equipment Corporation, and Compaq. 'Our region is leading the wave of AI investment, driving the next phase of digital and economic transformation,' said Nofal. 'This is the time for NTT DATA, a world leader in digital and AI infrastructure, to deliver innovation and impact. I'm proud to join the team to help clients across Middle East and Africa turn AI potential into meaningful outcomes.' Nofal is recognized for his high-performance leadership philosophy, which emphasizes a culture of respect and accountability. He has received numerous industry honors, including Technology Innovation Leader of the Year and multiple partner recognitions. He holds a Bachelor of Science in Electrical and Communication Engineering from the University of Jordan and completed Leadership and Sustainability Studies at MIT Professional Education. 0 0
