Latest news with #OMN
USA Today
11 hours ago
- Business
- USA Today
OMN Leads Swiss Digital Marketing Revolution with AI and SEO Innovations
Winterthur, Zurich – OMN, the Swiss-based AI marketing agency, is known for delivering next-generation online marketing services tailored for Swiss businesses. More information about their innovative approaches and services can be found on their official site at OMN, a digital marketing agency based in Switzerland, is making notable progress with its AI-driven marketing and unique SEO strategies customized for the Swiss market. With 17 years of experience, this company is dedicated to changing how digital marketing is done in Switzerland. They focus on sustainable ways to acquire customers while keeping advertising spending low, using advanced technology and personalized marketing to lead this change. Central to OMN's approach is the use of AI in marketing. Their AI-powered lead generation stands out, offering more streamlined processes and optimized content through algorithms. This method helps generate qualified leads and boosts return on investment (ROI), aligning with the needs and business environment of Swiss companies. E. Niederer from OMN explained, 'Our focus on bringing AI into marketing helps us give our clients a platform that adjusts to market changes and boosts performance. We aim to create marketing solutions that fit the unique needs of the Swiss market.' OMN also excels in advanced SEO, using techniques and algorithms that have a semantic focus. They can secure top-10 search rankings within 90 days, which means better visibility for local businesses. Their approach includes semantic copywriting, link building, and neural data analysis, giving businesses an edge in the fast-changing digital world. The company's Swiss-Exclusive Strategy is tailored to optimize for the specific needs and languages of Switzerland. This customized approach has resulted in success stories for clients, proving how effective OMN's AI-driven methods are in the Swiss market. This ability to meet local needs is a major advantage, supporting the company's leadership in digital marketing innovation. Further demonstrating their commitment to transparency, OMN offers Conversion Tracking & Analytics services, tracking marketing activities with real-time data. This option allows clear measurement of ROI, and integrating AI makes the evaluation process precise and accurate for clients. E. Niederer added, 'The digital marketing scene in Switzerland is on the brink of major advancements. OMN is leading the way by using cutting-edge AI technology to help local businesses. We aim to help Swiss companies grow sustainably and build a competitive advantage.' OMN has positioned itself uniquely by focusing on the Swiss market's specific needs and challenges. This focus on local expertise boosts client satisfaction and strengthens their reputation for high standards. Going forward, OMN plans to continue innovating within digital marketing. With ongoing improvements to their AI-based strategies, the company intends to provide exceptional value and growth opportunities to their clients, driving new industry standards and inspiring changes in Switzerland and potentially beyond. Overall, OMN showcases the power of AI-driven marketing, offering Swiss businesses innovative and sustainable solutions that significantly improve ROI. Through leadership and advances in technology, the agency is committed to transforming digital marketing practices in Switzerland.
Yahoo
06-05-2025
- Politics
- Yahoo
Ethiopian broadcaster targeted with false claims about popular figures joining armed rebels
Ethiopia is plagued by armed conflicts in the country's two most populous regions: Oromia and Amhara. Facebook posts claim Oromia Media Network (OMN), a US-based broadcaster, reported that a former Ethiopian peace minister as well as a popular singer ha d joined the rebel Oromo Liberation Army (OLA). The posts also contain links to videos that are purportedly a part of the news reports. However, the claims are false: OMN denied publishing the alleged reports, which AFP Fact Check found to be fabricated. The YouTube links are also old and misrepresented. 'Breaking news,' reads a Facebook post published on April 23, 2025, in Afaan Oromoo. 'OMN reported that Taye Dandea has joined the rebels in the jungle.' Screenshot of the false post, taken on April 28, 2025 A screenshot with a picture of Taye Dandea, the former peace minister, adds that he has now joined the OLA and has 'sent a message from the jungle'. In the picture, Taye is wearing braids, a popular style with OLA fighters. The other half of the screenshot shows a picture of a news presenter from Oromia Media Network (OMN), an independent television station broadcasting from Minnesota in the United States. A link in the post leads to a YouTube video of a telephonic interview with Taye, who says Oromia is experiencing a 'war situation'. 'People cannot move freely, and all rights have been suspended. Brothers who were struggling for justice are now killing each other,' Taye says. He also criticises the government for excluding his ministry from peace talks held with the OLA in Tanzania in November 2023. Taye is not seen on camera during the interview but an image of him holding a microphone has been used in place. Screenshot of Taye speaking used in the false video, taken on April 28, 2025 There is a clear jump in the video at the 2'13' mark, at which point a different OMN programme host appears on the screen and proceeds to talk about Taye's political career. Controversial politician Taye was arrested in December 2023 by federal police after he shared a dismissal letter from Prime Minister Abiy Ahmed on his Facebook page and described the country's leader as 'a savage playing with human blood' (archived here). He was accused of collaborating with rebels in the Oromia region and was detained for a year before being released on bail in December 2024 (archived here). Armed conflict has been raging in Oromia between the government and the OLA, with peace talks in Tanzania ending twice without agreement (archived here). However, the claim that OMN reported on Taye joining the OLA is false. Taye's interview AFP Fact Check used keyword searches to find the original video. The results established that it comprises two pieces of footage from different media outlets. The first two minutes of the video come from a BBC Afaan Oromoo interview with Taye, published on December 9, 2023, a few days before his arrest (archived here). The interview was originally more than 38 minutes long and excerpts from this video, starting at 19'50', where Taye talks about the devastating armed conflict in the Oromia region, were used in the false video. 'In the Oromia region, we are experiencing a war situation. I think the results of war are understandable. Civilians are being killed and harassed,' Taye says. 'People cannot move freely, and all rights have been suspended,' he adds. In this context, the Facebook post falsely claims that the video shows Taye's speech from the 'jungle', meaning the forested areas where OLA fighters operate in Oromia. At no point in the interview does he mention joining the OLA. The second part of the false video was taken from an OMN report on Taye that was based on his interview with BBC Afaan Oromoo and published on YouTube a day later (archived here). OMN's report was originally more than 32 minutes long and covers Taye's political career and his views on the government. Screenshots of the original OMN YouTube video (top) and the false video (bottom), taken on April 28, 2025 At the time of the two broadcasts, Taye was a member of the ruling Prosperity Party (PP). Furthermore, reverse image searches reveal that the image of Taye with braids has been altered. In the original photo, which was published online in March 2020, Taye had short hair. The photo was altered to give the false impression that Taye was now wearing a braided hairstyle in solidarity with the OLA (archived here). Screenshots of Taye's original photo (left) and the altered one, taken on May 2, 2025 Singer joins OLA? The same account shared a similar post on Facebook three days after the claim about Taye was published. The caption reads: 'OMN has reported from Ambo that Chala Dagafa has joined the OLA fighters.' Screenshot of the false post, taken on April 29, 2025 Chala Dagafa is a well-known Afaan Oromoo singer, while Ambo is a town in Oromia. Like the one before it, the second post included a link to a YouTube video and a claim that it shows Chala fighting alongside the OLA. However, the link leads to a shortened version of one of Chala's music videos. AFP Fact Check searched for the original and found it was published in October 2020. The music video is titled 'Ati eenyu?', which means 'Who are you?' in Afaan Oromoo (archived here). As he sings, Chala expresses his community's determination to fight for their rights while subtly questioning the legitimacy of authorities. Screenshots of the original music video (left) and the false clip, taken on April 28, 2025 Neither video shows Chala fighting for the OLA. The post also included a photo of what appeared to be Chala holding a weapon. Again, the search results showed that Chala's image was altered. The original image, which shows an unnamed fighter with a weapon, appears on various stock photo sites (archived here). Screenshot from a stock photo site showing a fighter, taken on May 6, 2025 The original photo has been edited to add Chala's head and shoulders, taken from a poster of his music album, to give the false impression that he is holding a weapon and fighting alongside OLA fighters (archived here). Screenshots of the original image (left) and the altered image, taken on May 2, 2025 Broadcaster targeted AFP Fact Check scanned OMN's website and social media platforms and found no content related to reports about Taye or Chala joining the OLA. OMN confirmed to AFP Fact Check that the broadcaster did not publish the alleged reports. 'This is completely false,' said Dejene Gutema, editor-in-chief of OMN. 'We did not publish the alleged news.' OMN, with nearly three million followers on Facebook, is known for its in-depth coverage of the Oromia region. 'Social media users target OMN to get more followers by falsely using its name,' Dejene added. AFP Fact Check previously debunked a claim targeting OMN.
AFP
06-05-2025
- Politics
- AFP
Ethiopian broadcaster targeted with false claims about popular figures joining armed rebels
'Breaking news,' reads a Facebook post published on April 23, 2025, in Afaan Oromoo. 'OMN reported that Taye Dandea has joined the rebels in the jungle.' Image Screenshot of the false post, taken on April 28, 2025 A screenshot with a picture of Taye Dandea, the former peace minister, adds that he has now joined the OLA and has 'sent a message from the jungle'. In the picture, Taye is wearing braids, a popular style with OLA fighters. The other half of the screenshot shows a picture of a news presenter from Oromia Media Network (OMN), an independent television station broadcasting from Minnesota in the United States. A link in the post leads to a YouTube video of a telephonic interview with Taye, who says Oromia is experiencing a 'war situation'. 'People cannot move freely, and all rights have been suspended. Brothers who were struggling for justice are now killing each other,' Taye says. He also criticises the government for excluding his ministry from peace talks held with the OLA in Tanzania in November 2023. Taye is not seen on camera during the interview but an image of him holding a microphone has been used in place. Image Screenshot of Taye speaking used in the false video, taken on April 28, 2025 There is a clear jump in the video at the 2'13' mark, at which point a different OMN programme host appears on the screen and proceeds to talk about Taye's political career. Controversial politician Taye was arrested in December 2023 by federal police after he shared a dismissal letter from Prime Minister Abiy Ahmed on his Facebook page and described the country's leader as 'a savage playing with human blood' (archived here). He was accused of collaborating with rebels in the Oromia region and was detained for a year before being released on bail in December 2024 (archived here). Armed conflict has been raging in Oromia between the government and the OLA, with peace talks in Tanzania ending twice without agreement (archived here). However, the claim that OMN reported on Taye joining the OLA is false. Taye's interview AFP Fact Check used keyword searches to find the original video. The results established that it comprises two pieces of footage from different media outlets. The first two minutes of the video come from a BBC Afaan Oromoo interview with Taye, published on December 9, 2023, a few days before his arrest (archived here). The interview was originally more than 38 minutes long and excerpts from this video, starting at 19'50', where Taye talks about the devastating armed conflict in the Oromia region, were used in the false video. 'In the Oromia region, we are experiencing a war situation. I think the results of war are understandable. Civilians are being killed and harassed,' Taye says. 'People cannot move freely, and all rights have been suspended,' he adds. In this context, the Facebook post falsely claims that the video shows Taye's speech from the 'jungle', meaning the forested areas where OLA fighters operate in Oromia. At no point in the interview does he mention joining the OLA. The second part of the false video was taken from an OMN report on Taye that was based on his interview with BBC Afaan Oromoo and published on YouTube a day later (archived here). OMN's report was originally more than 32 minutes long and covers Taye's political career and his views on the government. Image Screenshots of the original OMN YouTube video (top) and the false video (bottom), taken on April 28, 2025 At the time of the two broadcasts, Taye was a member of the ruling Prosperity Party (PP). Furthermore, reverse image searches reveal that the image of Taye with braids has been altered. In the original photo, which was published online in March 2020, Taye had short hair. The photo was altered to give the false impression that Taye was now wearing a braided hairstyle in solidarity with the OLA (archived here). Image Screenshots of Taye's original photo (left) and the altered one, taken on May 2, 2025 Singer joins OLA? The same account shared a similar post on Facebook three days after the claim about Taye was published. The caption reads: 'OMN has reported from Ambo that Chala Dagafa has joined the OLA fighters.' Image Screenshot of the false post, taken on April 29, 2025 Chala Dagafa is a well-known Afaan Oromoo singer, while Ambo is a town in Oromia. Like the one before it, the second post included a link to a YouTube video and a claim that it shows Chala fighting alongside the OLA. However, the link leads to a shortened version of one of Chala's music videos. AFP Fact Check searched for the original and found it was published in October 2020. The music video is titled 'Ati eenyu?', which means 'Who are you?' in Afaan Oromoo (archived here). As he sings, Chala expresses his community's determination to fight for their rights while subtly questioning the legitimacy of authorities. Image Screenshots of the original music video (left) and the false clip, taken on April 28, 2025 Neither video shows Chala fighting for the OLA. The post also included a photo of what appeared to be Chala holding a weapon. Again, the search results showed that Chala's image was altered. The original image, which shows an unnamed fighter with a weapon, appears on various stock photo sites (archived here). Image Screenshot from a stock photo site showing a fighter, taken on May 6, 2025 The original photo has been edited to add Chala's head and shoulders, taken from a poster of his music album, to give the false impression that he is holding a weapon and fighting alongside OLA fighters (archived here). Image Screenshots of the original image (left) and the altered image, taken on May 2, 2025 Broadcaster targeted AFP Fact Check scanned OMN's website and social media platforms and found no content related to reports about Taye or Chala joining the OLA. OMN confirmed to AFP Fact Check that the broadcaster did not publish the alleged reports. 'This is completely false,' said Dejene Gutema, editor-in-chief of OMN. 'We did not publish the alleged news.' OMN, with nearly three million followers on Facebook, is known for its in-depth coverage of the Oromia region. 'Social media users target OMN to get more followers by falsely using its name,' Dejene added. AFP Fact Check previously debunked a claim targeting OMN.
Yahoo
06-05-2025
- Politics
- Yahoo
Ethiopian broadcaster targeted with false claims about popular figures joining armed rebels
Ethiopia is plagued by armed conflicts in the country's two most populous regions: Oromia and Amhara. Facebook posts claim Oromia Media Network (OMN), a US-based broadcaster, reported that a former Ethiopian peace minister as well as a popular singer ha d joined the rebel Oromo Liberation Army (OLA). The posts also contain links to videos that are purportedly a part of the news reports. However, the claims are false: OMN denied publishing the alleged reports, which AFP Fact Check found to be fabricated. The YouTube links are also old and misrepresented. 'Breaking news,' reads a Facebook post published on April 23, 2025, in Afaan Oromoo. 'OMN reported that Taye Dandea has joined the rebels in the jungle.' Screenshot of the false post, taken on April 28, 2025 A screenshot with a picture of Taye Dandea, the former peace minister, adds that he has now joined the OLA and has 'sent a message from the jungle'. In the picture, Taye is wearing braids, a popular style with OLA fighters. ADVERTISEMENT The other half of the screenshot shows a picture of a news presenter from Oromia Media Network (OMN), an independent television station broadcasting from Minnesota in the United States. A link in the post leads to a YouTube video of a telephonic interview with Taye, who says Oromia is experiencing a 'war situation'. 'People cannot move freely, and all rights have been suspended. Brothers who were struggling for justice are now killing each other,' Taye says. He also criticises the government for excluding his ministry from peace talks held with the OLA in Tanzania in November 2023. Taye is not seen on camera during the interview but an image of him holding a microphone has been used in place. Screenshot of Taye speaking used in the false video, taken on April 28, 2025 There is a clear jump in the video at the 2'13' mark, at which point a different OMN programme host appears on the screen and proceeds to talk about Taye's political career. Controversial politician Taye was arrested in December 2023 by federal police after he shared a dismissal letter from Prime Minister Abiy Ahmed on his Facebook page and described the country's leader as 'a savage playing with human blood' (archived here). ADVERTISEMENT He was accused of collaborating with rebels in the Oromia region and was detained for a year before being released on bail in December 2024 (archived here). Armed conflict has been raging in Oromia between the government and the OLA, with peace talks in Tanzania ending twice without agreement (archived here). However, the claim that OMN reported on Taye joining the OLA is false. Taye's interview AFP Fact Check used keyword searches to find the original video. The results established that it comprises two pieces of footage from different media outlets. The first two minutes of the video come from a BBC Afaan Oromoo interview with Taye, published on December 9, 2023, a few days before his arrest (archived here). The interview was originally more than 38 minutes long and excerpts from this video, starting at 19'50', where Taye talks about the devastating armed conflict in the Oromia region, were used in the false video. ADVERTISEMENT 'In the Oromia region, we are experiencing a war situation. I think the results of war are understandable. Civilians are being killed and harassed,' Taye says. 'People cannot move freely, and all rights have been suspended,' he adds. In this context, the Facebook post falsely claims that the video shows Taye's speech from the 'jungle', meaning the forested areas where OLA fighters operate in Oromia. At no point in the interview does he mention joining the OLA. The second part of the false video was taken from an OMN report on Taye that was based on his interview with BBC Afaan Oromoo and published on YouTube a day later (archived here). OMN's report was originally more than 32 minutes long and covers Taye's political career and his views on the government. Screenshots of the original OMN YouTube video (top) and the false video (bottom), taken on April 28, 2025 At the time of the two broadcasts, Taye was a member of the ruling Prosperity Party (PP). ADVERTISEMENT Furthermore, reverse image searches reveal that the image of Taye with braids has been altered. In the original photo, which was published online in March 2020, Taye had short hair. The photo was altered to give the false impression that Taye was now wearing a braided hairstyle in solidarity with the OLA (archived here). Screenshots of Taye's original photo (left) and the altered one, taken on May 2, 2025 Singer joins OLA? The same account shared a similar post on Facebook three days after the claim about Taye was published. The caption reads: 'OMN has reported from Ambo that Chala Dagafa has joined the OLA fighters.' Screenshot of the false post, taken on April 29, 2025 Chala Dagafa is a well-known Afaan Oromoo singer, while Ambo is a town in Oromia. Like the one before it, the second post included a link to a YouTube video and a claim that it shows Chala fighting alongside the OLA. However, the link leads to a shortened version of one of Chala's music videos. AFP Fact Check searched for the original and found it was published in October 2020. The music video is titled 'Ati eenyu?', which means 'Who are you?' in Afaan Oromoo (archived here). As he sings, Chala expresses his community's determination to fight for their rights while subtly questioning the legitimacy of authorities. Screenshots of the original music video (left) and the false clip, taken on April 28, 2025 Neither video shows Chala fighting for the OLA. The post also included a photo of what appeared to be Chala holding a weapon. Again, the search results showed that Chala's image was altered. The original image, which shows an unnamed fighter with a weapon, appears on various stock photo sites (archived here). Screenshot from a stock photo site showing a fighter, taken on May 6, 2025 The original photo has been edited to add Chala's head and shoulders, taken from a poster of his music album, to give the false impression that he is holding a weapon and fighting alongside OLA fighters (archived here). Screenshots of the original image (left) and the altered image, taken on May 2, 2025 Broadcaster targeted AFP Fact Check scanned OMN's website and social media platforms and found no content related to reports about Taye or Chala joining the OLA. OMN confirmed to AFP Fact Check that the broadcaster did not publish the alleged reports. 'This is completely false,' said Dejene Gutema, editor-in-chief of OMN. 'We did not publish the alleged news.' OMN, with nearly three million followers on Facebook, is known for its in-depth coverage of the Oromia region. 'Social media users target OMN to get more followers by falsely using its name,' Dejene added. AFP Fact Check previously debunked a claim targeting OMN.
