01-05-2025
Every celeb has a pair of these £79 trainers - but can YOU get away with wearing the divisive trend?
There aren't many trainer styles that can count Gisele Bündchen, Zendaya and Kevin Bacon as fans. But they've recently all been snapped wearing a trainer brand that, quite honestly, wasn't even on our radar until about a year ago – and is quickly becoming the darling of celebs and influencers alike.
The style in question? ON's running shoes. Yes, the ones with the weird bubbly soles that look like they belong in a sci-fi film.
ON was founded just over a decade ago in Switzerland, as a performance running brand. Until now, their signature cloud soles have mostly been seen on ultra-marathoners and tech bros who grunt a bit too loudly in the gym. Now, they've strutted their way into the fashion world – and editors are not quite sure how to feel about it.
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From a practical level, the allure is obvious. Unlike trainers by high-fashion brands (I'm sorry, Balenciaga, I'm looking at you), they're actually designed for comfort. Radical, we know. Their signature CloudTec soles absorb shock like a dream and mean, whether you're headed to parkrun or your local Pret, you've got a literal spring in your step.
Aesthetics-wise, they're a bit more controversial. I – along with Zendaya, J-Lo and Emily Ratajkowski – am very much won over. Gym classes are pretty much my entire personality, and ON Cloud's lime green mesh sneakers are the perfect way to brighten up my black sports bra and short set for the summer months.
Not everyone, however, is a fan. YOU deputy digital editor Charlotte Vossen went on a date with a guy wearing a pair of ON Cloudtilt shoes, and she was so put off, she ended it early and unmatched him on Hinge.
Ultimately, it's up to you to pick your side, but I'm going to try and convince you by compiling a few of my favourite pairs of ON trainers below. Because as far as I'm concerned, athleisure is always in…
ON Cloudtilt Stretch Trainers £150 Shop
Loewe x ON Trainers £375 Shop
ON Cloud X 4 Trainers £140 Shop
