Latest news with #Oakley-branded
Time of India
5 hours ago
- Business
- Time of India
Meta's first Oakley AI-powered glasses have 3K videos, longer battery life: Check launch date, price
Facebook parent company Meta Friday said it has teamed up with Oakley to release AI-powered smart glasses, expanding its push into wearable tech after the success of Ray-Ban Meta glasses . This is Meta's first set of Oakley-branded smart glasses, touting upgraded camera and battery performance over its current crop of Ray-Bans. With Meta expected to face fierce competition in coming months from Google, Apple, smart glasses could be the next big platform for AI interaction. "Oakley Meta glasses are a new product line that will combine Oakley's signature design DNA with Meta's industry-leading technology to give you deeper insights into your physical capabilities and help you share your biggest wins—on and off the field. The line will launch in a new global campaign starring Team Oakley athletes: World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes," a statement from Meta read. ALSO READ: Amazon's 30-day deadline to employees amid mass layoff fear: Resign in 60 days or... Oakley Meta HSTN glasses: Launch date and price The new glasses, dubbed the Oakley Meta HSTN (pronounced HOW-stuhn), come in a variety of lens and frame color combinations. The limited-edition product will be available for preorder starting July 11 at $499, with additional products starting at $399 launching later this summer. Though initial sales will be for a special-edition version that costs $499. It also carries an IPX4 water resistance rating, making it suitable for outdoor and active use. Oakley Meta HSTN will be available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland and Denmark. Meta said it is also working to bring Oakley Meta HSTN to Mexico, India, and the United Arab Emirates later this year. Live Events Key features of Meta AI-powered glasses A fully charged pair of Oakley Meta HSTN glasses can last up to eight hours of typical use and up to 19 hours on standby, the company said. You can charge them up to 50% in just 20 minutes. The glasses also come with a charging case that can deliver up to 48 hours of charging on the go. Like the Ray-Bans, the glasses can take photos and videos, play audio and connect to Meta's AI assistant. The Oakley Meta glasses also increase the recording resolution from 1080p on the Ray-Ban model to 3K. The device retains the core features of the Ray-Ban Meta glasses, such as integrated open-ear speakers, dual built-in microphones, and Meta AI for voice-activated assistance for tasks such as initiating video recording, streaming music, checking environmental conditions, and answering questions. The glasses are designed with sport and outdoor use in mind. They are rated IPX4 for water resistance, meaning they are protected against sweat and light splashes. Oakley's wraparound frame design is retained to provide a secure fit during physical activity. ALSO READ: 16 billion passwords leaked in largest data breach ever: Check tips to protect your Facebook, Instagram accounts Oakley Meta HSTN can capture the user's activity and share the achievements in Ultra HD (3K) video. The Oakley Meta HSTN will debut this month at several major sporting events including Fanatics Fest and UFC International Fight Week. Smaller rival Snap said earlier this month it would launch its smart glasses, called Specs, for consumers next year. Companies such as Google are also exploring similar investments. Meta has a broad partnership with Italian eyewear giant EssilorLuxottica, which controls both the Oakley and Ray-Ban brands.
Express Tribune
7 hours ago
- Business
- Express Tribune
Meta Oakley glasses: Kylian Mbappe stars as Meta confirms $499 new smart glasses, find out launch date and full details
Meta has announced its first pair of smart glasses in partnership with Oakley, marking a new step in its ambition to lead the wearable tech space. The limited-edition Oakley Meta HSTN model, announced by Meta, debuts at $499, with a broader release of Oakley-branded models starting at $399 later this summer. The glasses come equipped with a front-facing 3K camera — an upgrade from the 1080p resolution found in Meta's Ray-Ban smart glasses — and boast a battery life of up to eight hours. Introducing Oakley Meta Glasses: Amplifying Human Potential — Reality Labs at Meta (@RealityLabs) June 20, 2025 A companion charging case can provide an additional 48 hours of power. Meta says the glasses are tailored for active lifestyles, supported by their IPX4 water resistance rating and sport-focused Oakley frame designs. Like Meta's previous smart glasses, the Oakley HSTN includes open-ear speakers, built-in microphones, and integration with Meta AI, which allows users to capture photos and videos, play music, conduct hands-free calls, and receive real-time information about their surroundings. The glasses also offer translation capabilities and can answer queries based on what the wearer sees — blending AI with everyday functionality. Meta is positioning the Oakley line as its entry into the performance and athletics category, diverging from the more lifestyle-focused Ray-Ban series. To further demonstrate its focus on athletics, Meta recruited French football star Kylian Mbappé as part of its launch campaign. Five colour and lens combinations are available, including prescription-compatible options. The premium model, available for preorder starting 11 July, features gold detailing and Oakley's signature PRIZM lenses. The launch follows Meta's extended partnership with EssilorLuxottica, the parent company of both Ray-Ban and Oakley. Over two million Meta Ray-Ban smart glasses have been sold to date, and the companies now aim to reach 10 million annual smart glasses sales by 2026. While Meta leads the current market, competition is mounting. Google has showcased XR glasses with built-in displays, and Apple is widely believed to be developing similar wearable tech. Still, Meta hopes to stay ahead by embedding AI into daily experiences. 'This is our first step into the performance category,' said Alex Himel, Meta's head of wearables. 'There's more to come.'
Axios
7 hours ago
- Business
- Axios
Meta debuts its first Oakley smart glasses
Meta on Friday announced its first set of Oakley-branded smart glasses, touting upgraded camera and battery performance over its current crop of Ray-Bans. Why it matters: Smart glasses could be the next big platform for AI interaction. Between the lines: Meta is expected to face increasing hardware competition in the coming months from Google, Apple and possibly others. Driving the news: The new glasses, dubbed the Oakley Meta HSTN (pronounced HOW-stuhn), come in a variety of lens and frame color combinations and start at $399, though initial sales will be for a special-edition version that costs $499. The improved camera can capture 3K (Ultra HD) video, and Meta says the battery will give users up to eight hours of typical use, recharging to 50% capacity in 20 minutes. The case offers up to 48 hours of additional power. Like the Ray-Bans, the glasses can take photos and videos, play audio and connect to Meta's AI assistant. Meta has a broad partnership with Italian eyewear giant EssilorLuxottica, which controls both the Oakley and Ray-Ban brands. The big picture: Google has shown prototype Android XR glasses with a small augmented reality display in the lens, aiming for commercial release next year. Apple is also rumored to be developing smart glasses.
Indian Express
3 days ago
- Business
- Indian Express
After Ray-Ban, Meta's next AI smart glasses to feature Oakley and Prada designs
Meta's AI-powered Ray-Ban smart glasses have already sold more than two million pairs, and it appears the company is now partnering with other brands to bring new smart glasses to market. Co-designed in partnership with EssilorLuxottica, a CNBC report hints that Meta is planning to launch AI-powered smart glasses under the Oakley and Prada brands. Following the success of the second-generation Ray-Ban glasses launched in 2023, Meta CEO Mark Zuckerberg said that the company plans to sell 'hundreds of millions and eventually billions of AI glasses.' On Monday, June 16, Meta teased its Oakley-branded AI-powered smart glasses, with the profile description saying, 'The next evolution is coming on June 20.' According to CNBC, the new Oakley-branded smart glasses will be aimed at athletes who want to record their tennis, skiing and other sports sessions. These smart glasses will be more 'weather resistant' but have hardware similar to their Ray-Ban counterparts. Compared to the Ray-Ban-branded smart glasses, which start from $299 or Rs 29,900 in India, the Oakley smart glasses for athletes are expected to start from $360, which translates to approximately Rs 31,074. However, the price in India might be slightly higher, around Rs 35,000. The new Oakley smart glasses are rumoured to come with a camera that shifts to the center of the frame. To give you a quick recap, the Meta has been steadily adding new features to its Ray-Ban smart glasses. Some of these include live AI powered by Meta AI, live translation, the ability to search songs using Shazam, access to music streaming platforms like Spotify and Amazon Music and identifying landmarks, to name a few. These features are also expected to find their way on the upcoming Oakley-branded smart glasses since it is rumoured to feature similar hardware. Based out of France and Italy, the EssilorLuxottica brand has licensing agreements with more than 150 brands, including Ray-Ban, Oakley, Persol and Vogue Eyewear, to name a few. Last year, Luxottica renewed a 10-year licensing agreement with the luxury fashion brand Prada that covers 'development, production and worldwide distribution of eyewear under the Prada and Prada Linea Rossa brands'. As part of the partnership, Meta is also planning to launch new Prada-branded AI smart glasses. Since most Prada glasses come with thick temples, former Meta employees have reportedly said that it offers room for panicking in necessary smart glasses components like a microphone and chips. However, there is no news on when Meta will announce its smart glasses in partnership with the luxury brand. Last month, Meta brought the second-generation smart glasses to India at a price tag of Rs 29,900. Available in a wide range of styles, including a new Skyler frame, the Ray-Ban-branded smart glasses come with standard lens options. Earlier this year, Meta CTO Andrew Bosworth had said that 2025 will be one of the most important years for the company's Reality Labs division, which works on augmented and virtual reality smart glasses and headsets. Meta is also rumoured to be working on 'half a dozen' wearable products, which include an augmented reality-based smart glasses codenamed 'Hypernova' that features a built-in display on the bottom right of the lens. Tech giants like Google and Apple are also gearing up to launch their very own products. While Apple's smart glasses may find their way to the market sometime next year, Google last month announced that it is partnering up with Gentle Monster and Warby Parker to launch new Android XR-powered smart glasses.
Yahoo
25-03-2025
- Business
- Yahoo
Immersive Tech Survey Shows Demand in Education and Specialized Hardware
Research of 1,299 professionals indicates that 61% are interested in education and training, with mixed reality hardware showing 44% adoption interest. UTRECHT, Netherlands, March 25, 2025 /PRNewswire/ -- The survey of the immersive technology knowledge platform completed by 1,299 industry professionals and enthusiasts, reveals significant trends in immersive tech interests, with education and training emerging as the primary focus for 61% of respondents, while showing strong interest in specialized hardware adoption ranging from 38% to 45%. Key findings from immersive technology research show interest in: Education leads at 61% for professional and technical training. Gaming and virtual worlds attract 51% for amusement. Entertainment reaches 44% via immersive events. Business processes at 43% drive workplace transformation. Marketing at 42% boosts customer engagement. "Our research demonstrates how immersive technologies could transform professional training and development," says Martijn Barten, Founder at "Organizations are increasingly recognizing the potential of these tools for education and skill development." User Preferences Shift to Specialized Hardware in Immersive TechnologyThe survey shows a significant interest in specialized hardware. Mobile devices remain strong at 54%, with computer/console options following at 48%. Specialized hardware like VR (45%), mixed reality (44%), and AR headsets (38%) show substantial interest, reflecting growing acceptance of technology specifically designed for immersive experiences. This aligns with market projections, as global shipments of AR and VR headsets are expected to grow from 6.7 million units in 2024 to 22.9 million by 2028, reflecting a compound annual growth rate (CAGR) of 36.3%, according to International Data Corporation (IDC). "Our survey highlights a shift in how professionals engage with immersive technology," notes Barten. "While mobile and traditional platforms remain strong, interest in specialized hardware is rising. This aligns with expected 2025/2026 releases from top brands, including the Samsung XR headset, Apple Vision Pro 2, Valve Index 2, and Meta's expanding lineup, featuring Oakley-branded smart glasses." To access the full survey findings and explore detailed trends, visit About provides explanatory information about immersive technologies. The platform explores AR, VR, XR, and related developments, making technical concepts accessible to enthusiasts and professionals across industries. About MOI OnlineMOI Online operates two Industry knowledge platforms: for hospitality and travel, and for immersive technologies, providing educational resources to professionals worldwide. Media ContactCompany: MOI OnlineName: Martijn BartenTelephone number: +31308776179Email: 391987@ Country: The Netherlands Media Resources: Access an infographic with the full survey findings at View original content: SOURCE Sign in to access your portfolio
