22-05-2025
Hello Kitty land in Tokyo will be overrun by zombies this summer
Sanrio Puroland may be one of the cutest places in Tokyo, home to beloved characters like Hello Kitty, Kuromi and Pompompurin. Fans flock to this family-friendly attraction for its whimsical rides, engaging shows and meet-and-greets – all wonderfully fun, cutesy and suitable for visitors of all ages. But for two nights this summer, the magic will take a terrifying turn.
In a special collaboration with Obaken, a Tokyo-based horror attraction operator known for haunted houses and themed cafés, Sanrio Puroland will be overrun by zombies on two consecutive Saturdays, June 28 and July 5. Don't worry, your beloved Hello Kitty and friends aren't turning into the undead – this is a completely separate, after-hours event.
Titled ' Obaken Zombieland in Sanrio Puroland: Rebirth Code ', the spine-chilling event is billed as the largest of its kind in the Kanto region. Once the daytime guests have left and the clock strikes 7pm, Puroland will transform into a dystopian nightmare.
According to the event's storyline, a long-dormant infection has mutated and resurfaced, triggering an emergency lockdown. The infected roam the grounds while special forces attempt to contain the chaos.
To mark its 10th anniversary this year, the immersive horror experience will introduce a new breed of zombie called the Resurrector. These undead creatures are said to be more intelligent and aggressive than ever before.
Participants in the event are considered potentially infected. They must navigate seven themed zones and complete missions to prove they are uninfected, all while dodging attacks from the zombies. Survive the night, complete the challenges, and you'll receive exclusive merchandise to commemorate your bravery.
Obaken Zombieland in Sanrio Puroland runs from 7pm to 10pm, with entry limited to 1,000 participants per night. Advance tickets are now on sale for ¥6,980. Due to the intense nature of the event, entry is restricted to those of junior high school age and older.
