Latest news with #OfferFit
Business Wire
4 days ago
- Business
- Business Wire
Braze Completes Acquisition of OfferFit
NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the successful completion of its previously announced acquisition of OfferFit, an AI decisioning company. After years of productive partnership as separate companies, Braze and OfferFit are moving quickly to deepen the integration of OfferFit's multi-agent decisioning engine into Braze's Customer Engagement Platform, all while accelerating OfferFit's growth and reach by leveraging Braze's global scale. Supplementing Braze's real-time, cross-channel Customer Engagement Platform with OfferFit's highly customizable modern reinforcement learning engine allows brands to benefit from complementary frontier technologies in automation and machine learning, to transform customer relationships and deliver mutual value to both their consumers and their business. This acquisition builds on Braze's previously announced development of a native AI agent codenamed Project Catalyst, which is designed to help brands personalize and optimize experiences with highly relevant journeys and content at scale, and is available now (in limited beta). 'With the formal introduction of OfferFit by Braze into our already robust product suite, I am thrilled to deliver marketers a full spectrum of machine learning capabilities built with leading edge generative AI and reinforcement learning technology,' said Bill Magnuson, Cofounder and CEO of Braze. 'We're excited to see BrazeAI™ elevate the strategic role of marketers as they leave behind the drudgework of campaign creation and ascend to being a maestro of experience, optimizing each moment of the customer journey to further their brand and business goals by delivering valuable experiences that resonate with their consumers' needs and desires. With the acquisition complete, I look forward to leveraging the complementary skills, products, and services that both Braze and OfferFit bring to the table and am extremely excited to be officially welcoming them to Braze.' 'OfferFit and Braze complement each other perfectly: Companies will be able to use the power of our cutting edge AI decisioning system, tightly integrated into the leading customer engagement platform on the market,' said George Khachatryan, Cofounder and CEO of OfferFit. Learn more about how Braze and OfferFit's complementary products have been successfully driving positive results for their customers, such as Kayo Sports, here. About OfferFit OfferFit's AI Decisioning Engine is a next-generation approach to personalization in CRM marketing. The old ways of personalization use a combination of propensity models, segments, manual A/B tests, and rules. OfferFit by Braze AI decisioning agents make 1:1 decisions on the optimal way to market to each individual customer. OfferFit works with top brands in telecom, energy, retail, travel, streaming video, and financial services, among others. Current customers include Brinks Home, Canadian Tire, Chime, Foxtel Group, LATAM Airlines, MetLife, Pizza Express, Trainline, Wyndham Hotels, and Yelp. OfferFit was founded by Victor Kostyuk and George Khachatryan and is headquartered in Boston with team members around the world. The company was acquired by Braze in Q2 FY 2026. Learn more at About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA and APAC. Learn more at Forward-Looking Statements This press release contains 'forward-looking statements' within the meaning of the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits from acquisition of OfferFit by Braze, and the expected performance and capabilities of its products resulting therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, among others, the extent to which we achieve anticipated financial targets; the impact of management and organizational changes on OfferFit's business; the impact on OfferFit employees and our ability to retain key personnel; our effectiveness in integrating the OfferFit platform and operations with our business; and our ability to realize our broader strategic and operating objectives. Further information on potential factors that could affect Braze results are included in Braze's Quarterly Report on Form 10-K for the fiscal year ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.
Yahoo
30-03-2025
- Business
- Yahoo
Why Braze Inc. (BRZE) Went Up On Friday?
We recently published a list of . In this article, we are going to take a look at where Braze Inc. (NASDAQ:BRZE) stands against other firms that end Friday strong. Wall Street's main indices finished the trading week in the negative territory as investor sentiment was weighed down by economic uncertainties brought about by the ongoing trade tensions globally. The tech-heavy Nasdaq fell the heaviest, by 2.70 percent, followed by the S&P 500, by 1.97 percent, and the Dow Jones, by 1.69 percent. Despite the broader market downturn, 10 individual stocks showed a strong performance during the trading session, with three companies particularly notable for hitting new all-time highs. In this article, we listed Friday's top performers and detailed the reasons behind their gains. To come up with the list, we considered only the stocks with a $2-billion market capitalization and $5 million in trading volume. A web developer hunched over their laptop coding a customer engagement platform. Braze grew its share prices by 2.21 percent on Friday to end at $37.51 each following announcements that it would acquire OfferFit for $325 million. In a statement, BRZE said it entered into a definitive agreement to acquire OfferFit—an AI decision company—for $325 million. The acquisition was in line with its vision to adopt agentic AI in customer engagement, building on its existing artificial intelligence research with the planned development of Project Catalyst. 'This native AI agent is designed to help brands personalize and optimize experiences with highly relevant Journeys, Content, and Incentives,' BRZE said. AI decision-making agents can autonomously experiment, learn, and deliver highly relevant, personalized experiences. Subject to customary closing conditions, BRZE said it expects the acquisition to close in the fiscal quarter ending July 31, 2025. Overall, BRZE ranks 7th on our list of firms that end Friday strong. While we acknowledge the potential of BRZE as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is as promising as BRZE but trades at less than 5 times its earnings, check out our report about the cheapest AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey.
Yahoo
29-03-2025
- Business
- Yahoo
Braze price target raised to $55 from $50 at Citi
Citi raised the firm's price target on Braze (BRZE) to $55 from $50 and keeps a Buy rating on the shares after the company 'delivered a strong finish to FY25' and gave FY26 organic growth guidance of 16%, which does not include the contribution from the OfferFit acquisition, that was better-than-expected. The company also announced it will acquire AI decisioning-engine startup OfferFit, which tripled revenue last year, leading the firm to 'believe there is healthy room for upside to numbers,' the analyst added. Easily identify stocks' risks and opportunities. Discover stocks' market position with detailed competitor analyses. Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See the top stocks recommended by analysts >> Read More on BRZE: Disclaimer & DisclosureReport an Issue Braze has potential to accelerate growth rate once macro improves, says Loop Braze price target raised to $48 from $45 at Raymond James Braze price target raised to $50 from $48 at Stifel Braze price target raised to $50 from $45 at Canaccord Braze price target raised to $55 from $50 at Wells Fargo Sign in to access your portfolio
Yahoo
29-03-2025
- Business
- Yahoo
Why Is Braze (BRZE) Stock Soaring Today
Shares of customer engagement software provider Braze (NASDAQ:BRZE) jumped 14.5% in the pre-market session after the company reported impressive fourth quarter 2024 (fiscal 2025) results with strong growth in customers, enabling it to beat analysts' revenue, EPS, and adjusted operating income estimates. But the shortfall in billings pointed to some softness in near-term sales. Also, a slowdown in net revenue retention, dropping from 117% to 111%, suggested customers were spending more cautiously than before. Looking ahead, guidance was more encouraging, as Braze provided full-year EPS guidance topping Wall Street's estimates, while revenue was expected to be roughly in line. The company highlighted the progress in AI with its planned OfferFit acquisition to personalize customer journeys through reinforcement learning, a move that could deepen customer stickiness over time. However, this vision might take time to execute. Overall, this was a decent quarter, with promising guidance. The shares closed the day at $37.50, up 2.2% from previous close. Is now the time to buy Braze? Access our full analysis report here, it's free. Braze's shares are quite volatile and have had 19 moves greater than 5% over the last year. But moves this big are rare even for Braze and indicate this news significantly impacted the market's perception of the business. The biggest move we wrote about over the last year was 7 months ago when the stock dropped 20.6% on the news that the company reported weak second-quarter 2024 earnings. Its billings unfortunately missed, and its net revenue retention decreased. On the other hand, Braze's revenue, adjusted operating income, and EPS outperformed Wall Street's estimates. It was also good to see its full-year revenue and EPS guidance top expectations. Overall, this was a weaker quarter for the company. Braze is down 14.5% since the beginning of the year, and at $37.11 per share, it is trading 21.4% below its 52-week high of $47.22 from January 2025. Investors who bought $1,000 worth of Braze's shares at the IPO in November 2021 would now be looking at an investment worth $397.37. Unless you've been living under a rock, it should be obvious by now that generative AI is going to have a huge impact on how large corporations do business. We prefer a lesser-known (but still profitable) semiconductor stock benefiting from the rise of AI. Click here to access our free report on our favorite semiconductor growth story.
Yahoo
29-03-2025
- Business
- Yahoo
Why Braze Inc. (BRZE) Went Up On Friday?
We recently published a list of . In this article, we are going to take a look at where Braze Inc. (NASDAQ:BRZE) stands against other firms that end Friday strong. Wall Street's main indices finished the trading week in the negative territory as investor sentiment was weighed down by economic uncertainties brought about by the ongoing trade tensions globally. The tech-heavy Nasdaq fell the heaviest, by 2.70 percent, followed by the S&P 500, by 1.97 percent, and the Dow Jones, by 1.69 percent. Despite the broader market downturn, 10 individual stocks showed a strong performance during the trading session, with three companies particularly notable for hitting new all-time highs. In this article, we listed Friday's top performers and detailed the reasons behind their gains. To come up with the list, we considered only the stocks with a $2-billion market capitalization and $5 million in trading volume. A web developer hunched over their laptop coding a customer engagement platform. Braze grew its share prices by 2.21 percent on Friday to end at $37.51 each following announcements that it would acquire OfferFit for $325 million. In a statement, BRZE said it entered into a definitive agreement to acquire OfferFit—an AI decision company—for $325 million. The acquisition was in line with its vision to adopt agentic AI in customer engagement, building on its existing artificial intelligence research with the planned development of Project Catalyst. 'This native AI agent is designed to help brands personalize and optimize experiences with highly relevant Journeys, Content, and Incentives,' BRZE said. AI decision-making agents can autonomously experiment, learn, and deliver highly relevant, personalized experiences. Subject to customary closing conditions, BRZE said it expects the acquisition to close in the fiscal quarter ending July 31, 2025. Overall, BRZE ranks 7th on our list of firms that end Friday strong. While we acknowledge the potential of BRZE as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is as promising as BRZE but trades at less than 5 times its earnings, check out our report about the cheapest AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey. Sign in to access your portfolio
