Latest news with #Oikos
Cision Canada
7 hours ago
- Sport
- Cision Canada
Oikos PRO Leaves No Athlete Behind in Canada with a Surprise 2025 Stanley Cup® Playoffs Gym Experience Français
Oikos uncovers that elite athletes in Canada are not willing to miss a gym day, even during the playoffs. TORONTO and BOUCHERVILLE, QC, June 9, 2025 /CNW/ - The excitement in Canada for the Stanley Cup Final is palpable with the Edmonton Oilers in the Stanley Cup Final for the second straight season. Between office small talk, radio recaps and highlight reels on social media, Canadians cannot escape the hype, but not every fan stays glued to the game. Some ultra-dedicated athletes refuse to miss a workout, heading to the gym even when their favourite team is on the ice. This is what Oikos, the official high-protein yogurt of the NHL and beloved Canadian-made Greek yogurt brand, has learned through insights about what matters most to elite performers. As it turns out, high-protein diets dominate their social feeds and morning routines. Danone Canada collaborated with creative agency BonClub to envision an activation for Oikos PRO that tapped into a real cultural tension: when the playoffs are on, sticking to your training routine gets harder. Oikos PRO was made for moments like these, a high-protein yogurt designed to support serious performance with up to 24 grams of protein per serving. "As a brand built on purpose, known for its creamy, rich and satisfying yogurt, Oikos PRO is here to fuel consistency and celebrate commitment. Instead of making athletes choose between gym time and game time, we brought both worlds together with a high-energy, playoff-worthy gym time and game takeover that celebrated their discipline,'' said Aurélie Goffinet, Senior Brand Manager at Danone Canada. The made-for-social moment transformed a Canadian fitness centre into every hockey lover's dream. While others watched the game from their couches, gym-goers lifted weights while enjoying arena lighting, a DJ, cheering fans, and the ultimate playoff atmosphere. Through an authentic approach, the campaign guaranteed a high-energy moment designed to spark user-generated content while speaking to the benefits of Oikos PRO via concession stands and product sampling. The immersive experience built emotional credibility with Canadians who take their training seriously. An authentic surprise made athletes in the room stop and recognize Oikos as a brand that "gets it.": "I've definitely skipped out on social plans to prioritize training. Consistency is one of the biggest factors in long-term performance — and for me, that means showing up, even when there's something exciting going on. It's easy to fall off track when you start making exceptions, and I'm not willing to risk that," says Phil Wizard, Olympic medalist and World Champion breakdancer. About Oikos ® Canada Oikos is part of Danone Canada, a leading health-driven food and beverage company, and offers a diverse range of Greek yogurt, providing consumers with creamy, delicious, and nutritious products tailored to their needs. From Oikos Original, which offers a creamy texture and delightful taste, to Oikos Pro, an innovative protein-packed range with no added sugar, Oikos offers something for all lifestyles including lactose-free, less sugar and high protein options. All Oikos yogurts are proudly prepared in Canada with 100% Canadian milk and part of a B Corp company. Connect with Oikos online at and on Instagram, TikTok, and Facebook. About Danone Canada Danone Canada is part of Danone, a leading global food and beverage company, with head offices in Toronto (ON) and Boucherville (QC). With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal and environment impact. As the country's largest consumer-facing certified B Corp, Danone Canada's portfolio includes iconic pioneering brands in dairy yogurt, plant-based products, coffee creamers and beverages including: Activia, Oikos, Silk, Danone, Two Good, International Delight, evian and more. For more information about Danone Canada and its brands, visit or LinkedIn.
Yahoo
7 hours ago
- Sport
- Yahoo
Oikos PRO Leaves No Athlete Behind in Canada with a Surprise 2025 Stanley Cup® Playoffs Gym Experience
Oikos uncovers that elite athletes in Canada are not willing to miss a gym day, even during the playoffs. TORONTO and BOUCHERVILLE, QC, June 9, 2025 /CNW/ - The excitement in Canada for the Stanley Cup Final is palpable with the Edmonton Oilers in the Stanley Cup Final for the second straight season. Between office small talk, radio recaps and highlight reels on social media, Canadians cannot escape the hype, but not every fan stays glued to the game. Some ultra-dedicated athletes refuse to miss a workout, heading to the gym even when their favourite team is on the ice. This is what Oikos, the official high-protein yogurt of the NHL and beloved Canadian-made Greek yogurt brand, has learned through insights about what matters most to elite performers. As it turns out, high-protein diets dominate their social feeds and morning routines. Danone Canada collaborated with creative agency BonClub to envision an activation for Oikos PRO that tapped into a real cultural tension: when the playoffs are on, sticking to your training routine gets harder. Oikos PRO was made for moments like these, a high-protein yogurt designed to support serious performance with up to 24 grams of protein per serving. "As a brand built on purpose, known for its creamy, rich and satisfying yogurt, Oikos PRO is here to fuel consistency and celebrate commitment. Instead of making athletes choose between gym time and game time, we brought both worlds together with a high-energy, playoff-worthy gym time and game takeover that celebrated their discipline,'' said Aurélie Goffinet, Senior Brand Manager at Danone Canada. The made-for-social moment transformed a Canadian fitness centre into every hockey lover's dream. While others watched the game from their couches, gym-goers lifted weights while enjoying arena lighting, a DJ, cheering fans, and the ultimate playoff atmosphere. Through an authentic approach, the campaign guaranteed a high-energy moment designed to spark user-generated content while speaking to the benefits of Oikos PRO via concession stands and product sampling. The immersive experience built emotional credibility with Canadians who take their training seriously. An authentic surprise made athletes in the room stop and recognize Oikos as a brand that "gets it.": "I've definitely skipped out on social plans to prioritize training. Consistency is one of the biggest factors in long-term performance — and for me, that means showing up, even when there's something exciting going on. It's easy to fall off track when you start making exceptions, and I'm not willing to risk that," says Phil Wizard, Olympic medalist and World Champion breakdancer. About Oikos® CanadaOikos is part of Danone Canada, a leading health-driven food and beverage company, and offers a diverse range of Greek yogurt, providing consumers with creamy, delicious, and nutritious products tailored to their needs. From Oikos Original, which offers a creamy texture and delightful taste, to Oikos Pro, an innovative protein-packed range with no added sugar, Oikos offers something for all lifestyles including lactose-free, less sugar and high protein options. All Oikos yogurts are proudly prepared in Canada with 100% Canadian milk and part of a B Corp company. Connect with Oikos online at and on Instagram, TikTok, and Facebook. About Danone CanadaDanone Canada is part of Danone, a leading global food and beverage company, with head offices in Toronto (ON) and Boucherville (QC). With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal and environment impact. As the country's largest consumer-facing certified B Corp, Danone Canada's portfolio includes iconic pioneering brands in dairy yogurt, plant-based products, coffee creamers and beverages including: Activia, Oikos, Silk, Danone, Two Good, International Delight, evian and more. For more information about Danone Canada and its brands, visit or LinkedIn. SOURCE Danone Canada View original content to download multimedia:
The Star
19-05-2025
- Business
- The Star
Danone enters protein shake market with new yogurt
FILE PHOTO: French food group Danone logo is seen on products displayed in a supermarket in Paris, France, January 24, 2025. REUTERS/Gonzalo Fuentes/File Photo NEW YORK: Danone has introduced a new protein shake under its Oikos yogurt brand as rivals Fairlife and Chobani that have similar products gain popularity with consumers and those taking weight-loss drugs such as Wegovy. The company is looking to enter the US$7bil protein shake market, said Shane Grant, global deputy chief executive of Danone, in an interview last month. 'Three-quarters of US consumers want more protein in their diet, and GLP-1s are only accelerating this demand,' Grant said, referring to the weight-loss medications. 'We see the explosive growth across lots of demographics and occasions.' Danone said it spent about one year developing the shake, which is priced at US$3.69. People taking weight-loss drugs are encouraged to eat more protein to avoid losing muscle, Reuters has reported, leading to food makers such as Nestle and Conagra offering new products high in the nutrients or re-labelling existing ones to meet the new demand. Makers of smoothies and shakes have also joined the trend. Coca-Cola's ultra-filtered milk brand Fairlife, which offers protein shakes, isn't specifically marketed to people on GLP-1s, but is growing substantially, Coca-Cola executives have said in recent calls with Wall Street analysts, helping buoy the entire company. — Reuters Trading ideas: Samaiden, Gamuda, Hextar Capital, Pekat, Magma, ACME, MRCB, Avillion, EG, Paradigm REIT, Maxis, CSC, PIE
Yahoo
16-05-2025
- Business
- Yahoo
Danone's Oikos yogurt brand enters protein shake market
By Jessica DiNapoli NEW YORK (Reuters) -Danone introduced a new protein shake under its Oikos yogurt brand this week as rivals Coca-Cola's Fairlife and Chobani with similar products gain popularity with consumers and those taking weight-loss drugs such as Wegovy. The company is looking to enter the $7 billion protein shake market, said Shane Grant, deputy CEO of Danone Americas, in an interview last month. "Three-quarters of (U.S. consumers) want more protein in their diet, and GLP-1s are only accelerating this demand," Grant said, referring to the weight-loss medications. "We see the explosive growth across lots of demographics and occasions." Danone said it spent about one year developing the shake, which is priced at $3.69. People taking weight-loss drugs are encouraged to eat more protein to avoid losing muscle, Reuters has reported, leading to food makers such as Nestle and Conagra offering new products high in the nutrients or re-labeling existing ones to meet the new demand. Makers of smoothies and shakes have also joined the trend. Ultra-filtered milk brand Fairlife, which offers protein shakes, isn't specifically marketed to people on GLP-1s, but is growing substantially, Coca-Cola executives have said in recent calls with Wall Street analysts, helping buoy the entire company. Energy-drink maker Celsius in February acquired Alani Nu, another maker of a popular protein shake. France-based Danone says the Oikos shake is good for digestive health because it has five grams of a certain type of fiber. The company, with the new product, is responding to a trend of U.S. consumers paying more attention to what they eat. "We see a larger movement toward nutrition and health as part of the agenda for the American consumer," Grant said. "We see that American consumer expectation (of) health through food as growing." Grant said he also sees U.S. Health Secretary Robert F. Kennedy Jr.'s Make American Healthy Again campaign, which is seeking to overhaul U.S. packaged food and ingredients in it, as part of that consumer movement. Danone is turning to social media influencers to help sell the product, the company said. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
14-05-2025
- Sport
Fueling runners at the ‘GMA' 5K
'GMA' sponsor Oikos provided its new Oikos Protein Shakes to runners at the 'GMA' 5K on May 14.
