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Yahoo
2 days ago
- Business
- Yahoo
Michaels will revive beloved Joann brands after acquisition. Here's what to expect
Joann has cascaded the closure of its 800 stores since it filed for Chapter 11 bankruptcy in January, leaving a gap in communities like Pensacola where buying fabric supplies inside a store can be difficult. Michaels, the largest arts and crafts retail chain in North America, seems eager to fill that gap after it announced on Thursday that it had acquired Joann's intellectual property and private label brands, including the Big Twist brands. "We're honored to have the opportunity to welcome JOANN customers into our creative community and are committed to delivering the selection, value, and inspiration they are looking for at Michaels," said David Boone, Chief Executive Officer at Michaels. "This acquisition allows us to better serve both new and existing customers, respond to rising demand across categories, and build on our momentum as the destination for creating and celebrating in North America." Michaels says that it plans to expand its fabric, sewing and yarn assortment by adding over 600 products across new and existing brands. Here's what the move means for Joann and Michaels customers. Michaels has seen a sizable increase in demand for fabrics since Joann filed for bankruptcy in January. Searches for "fabric" have increased on its website by 77%, according to the company. In response, Michaels says that it has increased its fabric assortment in over 680 stores and plans to expand the selection to 280 more in 2025. Michaels currently operates over 1,300 stores across North America. The arts and crafts giant says it has seen a similar demand for sewing supplies, which led the company to work on expanding options there, too. Here's a look at the new supplies it has added or plans to add: New Brother and SINGER sewing machines More than 50 new needle crafting kits from DMC and Loops & Threads More than 10 Pellon stabilizers and interfacing, specialty scissors and threat packs, with Pellon cut-to-order batting coming in August New products from Clover, FISKARS, Coast & Clark and VELCRO The Oliso Smart Iron Knitters and crocheters aren't to be forgotten. Michaels says that it is actively in the process of expanding its yarn assortment by 25% in 2025. Here's a look at what to expect: Over 60 new Loops & Threads offerings launching in-store and online in June New and expanding collections from Red Heart, Bernat and Lion Brand this summer Expanding Amigurumi kits with over 12 new seasonal offerings over the holiday season Welcoming Joann brands like Twist Value Plus, Big Twist Twinkle, Big Twist Posh and Big Twist Baby Bear, which it says will be available later this year If you're not sure where to start, Michaels created a dedicated landing page to welcome Joann customers. The comprehensive page adds quick links for fabric, yarn and needlework and sewing machine products, along with an exhaustive look at all of its new and existing products that might interest former Joann customers. This article originally appeared on Pensacola News Journal: Michaels acquires Joann, plans to launch over 600 new products Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 days ago
- Business
- Yahoo
Sew you're missing Joann already? Michaels expands fabric, more. What it means for shoppers
Crafters already missing the fabric, sewing supplies and yarn sold by Joann can breathe a little easier: Michaels is stepping in. Michaels announced June 5 it has acquired Joann's intellectual property and private label brands after Joann's declared bankruptcy and closed its remaining stores about a week ago. "Michaels welcomes JOANN customers with continued access to beloved brands, significant expansion of fabric, sewing, and yarn offerings, and special offers," the company announced in a news release June 5. The company has even created a special website for former Joann's customers. Here's what's happening, and what Michaels is planning. Joann, a fabric and craft retailer for more than 80 years, filed for Chapter 11 bankruptcy in January 2025, its second filing in less than a year. More than 800 stores closed, including a final batch of more than 440 by May 31. Twenty-three of those stores were in Florida. On June 5, Michaels announced it had "successfully completed the acquisition of the intellectual property and private label brands of JOANN, including the development of the beloved Big Twist brands as part of the Michaels portfolio." "This acquisition allows us to better serve both new and existing customers, respond to rising demand across categories, and build on our momentum as the destination for creating and celebrating in North America," said David Boone, chief executive officer at Michaels, in a news release. "Michaels is expanding its fabric, sewing, and yarn assortment, adding over 600 products across new and existing brands, including sewing and quilting supplies, fabric, yarn, specialty threads, sewing machines, and more. "The acquisition and expanded product assortment reflect progress as Michaels continues to reimagine the customer experience to become the go-to destination for fueling creativity and celebration," the company said. "JOANN was a beloved destination for creators for generations, and Michaels is honored to serve this community with a dedicated landing page featuring the latest updates and a curated assortment of products." Among its plans, Michaels is expanding several areas: : "Searches for 'fabric' on have increased by 77% over the past year and Michaels has responded by making a significant investment in the category, increasing the assortment in over 680 stores, with plans for 280 more stores this year." Michaels is expanding its selection, including: Introducing new Brother and SINGER sewing machines Adding 50+ new needle crafting kits from DMC and Loops & Threads Debuting 10+ Pellon stabilizers and interfacing, specialty scissors, and thread packs, with Pellon cut-to-order batting coming in August Expanding assortment with new products from Clover, Fiskars, Coats & Clark, and Velcro Welcoming Oliso Smart Iron : "Michaels is actively expanding its yarn assortment by 25% this year to meet soaring customer demand." Here's what is new: Releasing over 60 new Loops & Threads offerings in-stores and online starting in June Introducing new and expanding national brand collections from Red Heart, Bernat, and Lion Brand in the summer of 2025 Expanding best-selling Amigurumi kits with 12+ new seasonal offerings in the 2025 holiday season Welcoming beloved Joann brands, including Big Twist Value Plus, Big Twist Twinkle, Big Twist Posh and Big Twist Baby Bear, which will be available in-stores and online later this year. Additional products will continue to roll out throughout the year, Michaels said. There are Michaels stores in 72 Florida cities. To find the nearest one, go to The arts and crafts store has more than 1,300 stores in 49 states and Canada. This article originally appeared on Treasure Coast Newspapers: Michaels' Joann brands buy: Fabric, yarn, sewing supplies to expand
