Latest news with #OliveTreePeople
Los Angeles Times
18-05-2025
- Business
- Los Angeles Times
Is ‘Waterless' the Next Big Thing in Clean Beauty?
The beauty industry relies heavily on water, with traditional skincare products containing up to 90% water as a filler Waterless beauty is currently the fastest-growing segment within the beauty industry and is expected to grow to 17.21 billion U.S. dollars by 2028, according to Grand View Research. Santa Monica-based Olive Tree People is pioneering the waterless beauty movement as the fastest-growing waterless beauty brand in the U.S. – outperforming clean beauty brands like Beautycounter by growing 600% faster in its second year and popular celebrity beauty brands like JLO Beauty by Jennifer Lopez (which averages sales of $75 million per year compared to Olive Tree People's $105 million in their second year). In a world that is still learning what exactly waterless beauty is, Olive Tree People strives to educate – leading to more than 50,000 women joining the brand as waterless beauty consultants to educate the 168.6 million women in the U.S. on the beauty choices they are making. If a formula contains water as its first ingredient, it comes with preservatives and filler oils. That's why waterless beauty is the way forward – and compared to other waterless beauty brands, Olive Tree People is a true pioneer. Rather than focusing on solid or solely oil-based product formulations like other waterless brands, Olive Tree People is leading the next chapter in clean beauty by replacing water with its potent formulations powered by liquid olive leaf extract and hydroxytyrosol – a groundbreaking antioxidant that replaces the water phase in skincare. Founded by olive tree farmer and entrepreneur Thomas Lommel, Olive Tree People cultivates and eco-certifies wild mountain olive trees to produce its exclusive Holistic Beauty Molecule (hydroxytyrosol), delivering skincare that is 70% more effective than conventional water-based products. This globally unique Holistic Beauty Molecule, which is only found indigenously in their mountain olive trees, replaces 100% of the 70% water phase that is otherwise common in skin care products. This commitment goes beyond sustainability – it's a necessity for the future of beauty. Olive Tree People started its mission with a holistic methodology it coined as 'Beautiful Cycle,' which is also the messaging behind the company's slogan 'From Tree to Beauty.' As well as transforming skincare, Olive Tree People is actively addressing global water scarcity through its OLIVEDA for Africa initiative as the last stage in the Beautiful Cycle. The brand's Beautiful Cycle mission starts with acquiring land with wild mountain olive trees, which are then cultivated and eco-certified. These trees then supply the unique Holistic Beauty Molecule (hydroxytyrosol) found in the olive leaf extract, which can protect the cells of the trees for up to 4,000 years and has wonderful antioxidant benefits for humans. This Beauty Molecule replaces the 70% water found in conventional beauty products, making them 70% more efficient. The water not used in products is brought to the people of Africa by building water wells in an effort to counteract the 4.4 billion people globally who have no access to clean drinking water, according to the latest statistics reported by Deutsche Welle. For every 100 hectares of olive trees grown in Spain, Olive Tree People funds the construction of a well in Africa – providing clean water to over 15,000 residents in Senegal and beyond. With 31,000 eco-certified olive trees thriving on OLIVEDA land, this initiative has provided clean water access to around 15,000 residents across Senegal and other nations. More than a philosophical trend, Olive Tree People has recently opened its first flagship store in Venice. Its newly opened flagship store in the U.S. is setting new standards by creating a world of experience that is unique worldwide. It brings the history of the Olive Tree People's brands – OLIVEDA, LA Dope, Olive Rose, Olive Mush, Is That Matty and Olive: Reconnected – to life, as well as the life-changing power of olive trees, around the legendary Olive Tree House of Oliveda founder Lommel. 'We are not only Waterless Beauty but also the first company to work with the frequencies of our wild mountain olive trees in Spain and make them accessible to everyone worldwide,' said Lommel. 'For the first time in history, our flagship store at 1335 Abbot Kinney in Venice will offer visitors a unique opportunity to step inside a 3,000-year-old mountain olive tree and experience what it feels like to be one with nature again while simultaneously reconnecting with its unique nature and thus connecting with the infinite life force of Mother Nature.' Another important part of the flagship store, according to Lommel, will be to make the holistic cycle that has been practiced for 21 years tangible. 'This is in order to understand that Olive Tree People – through its more than 50,000 waterless beauty consultants in the U.S. – wants to educate 168.6 million women on the difference between conventional and waterless beauty,' said Lommel. 'The holistic cycle explains that we replace the 70% water found in conventional products with the power of our mountain olive tree cell elixir and the polyphenol hydroxytyrosol it contains. We replace the mostly refined oils with our bioactive Arbequina oil. Additionally, for over 21 years, we have been the largest nature conservationists in the region, protecting more than 31,000 ancient mountain olive trees – reviving them and receiving from them what we need to make waterless beauty a reality. Since 2013, we have been bringing the water that we do not process in our mountain olive trees to the people in Africa by building our own water wells on-site.' With water scarcity on the rise, Olive Tree People is leading the charge in a waterless beauty revolution, proving that skincare can be both high performance and planet friendly.
Yahoo
08-05-2025
- Business
- Yahoo
Over $1 Billion Valuation Around the Olive Trees with Olive Tree People and Oliveda International, Inc. (OLVI)
SANTA MONICA, Calif., May 8, 2025 /PRNewswire/ -- Oliveda International, Inc. (OTC Pink: OLVI) announced that the company has reached a valuation of over $1 billion in just two years with its Olive Tree People subsidiary becoming by far the fastest-growing waterless beauty company in the fastest-growing segment of the beauty industry: Waterless Beauty. Olive Tree People started in Venice Beach, in the garage of Oliveda and Olive Tree People founder and CEO Thomas Lommel in March 2023 with around 40 orders a day and then exploded to up to 10,000 orders a day within a few months. Mr. Lommel said, "Those were extremely challenging times because, despite moving from my garage to our first warehouse in Culver City, Los Angeles, we no longer knew what to do with the pallets and products that were arriving from Germany in ever-increasing quantities. No less challenging was flying these quantities of products from Germany to the U.S. within a short period of time and increasing production by up to 3,000%. We've experienced days when we had thousands of backorder lists, and dozens of products were out of stock. When new products, like our order-friendly F59, were back in stock, they were sold out within seconds. "Thanks to a fantastic team, we mastered these extremely challenging times with excellence and now have enough space in our current warehouse to multiply our two-year sales of over $100 million. "This hypergrowth naturally also had an impact on the price of our OLVI shares. The company was temporarily valued at over $3 billion and has now settled at over $1 billion after just two years." When asked about future developments, Mr. Lommel stated, "It wasn't my goal to achieve a valuation of over $1 billion, but rather to bring the magic of our trees to the world. I had no idea about waterless beauty and developed it intuitively in the treehouse, simply because it makes so much more sense. For me, trees cannot be measured in money, as we wouldn't exist without them. The magic emanating from our mountain olive trees cannot be measured in dollars, as they enable us humans to become healed and whole every day. "2025 is another challenging year in which we will continue to grow and expand to Canada in the summer of 2025, and then reach Europe with our waterless movement in October 2025. The potential of waterless beauty is almost endless, as it triggers an 'a-ha moment' in the vast majority of people who come into contact with it, and our 365-day satisfaction guarantee lets people experience the difference without pressure." About Oliveda International, International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide. In addition to the registered beauty brands, Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site. In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf. The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called "The Next Big Thing" in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at Forward-Looking StatementsThis press release may contain statements, estimates or projections that constitute "forward-looking statements" pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company's filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law. View original content to download multimedia: SOURCE Olive Tree People Error while retrieving data Sign in to access your portfolio Error while retrieving data
Business Upturn
07-05-2025
- Business
- Business Upturn
Over $1 Billion Valuation Around the Olive Trees with Olive Tree People and Oliveda International, Inc. (OLVI)
SANTA MONICA, CA, May 07, 2025 (GLOBE NEWSWIRE) — Oliveda International, Inc. (OTC Pink: OLVI) today announced that the company has reached a valuation of over $1 billion in just two years with its Olive Tree People subsidiary becoming by far the fastest-growing waterless beauty company in the fastest-growing segment of the beauty industry: Waterless Beauty. Olive Tree People started in Venice Beach, in the garage of Oliveda and Olive Tree People founder and CEO Thomas Lommel in March 2023 with around 40 orders a day and then exploded to up to 10,000 orders a day within a few months. Mr. Lommel said, 'Those were extremely challenging times because, despite moving from my garage to our first warehouse in Culver City, Los Angeles, we no longer knew what to do with the pallets and products that were arriving from Germany in ever-increasing quantities. No less challenging was flying these quantities of products from Germany to the U.S. within a short period of time and increasing production by up to 3,000%. We've experienced days when we had thousands of backorder lists, and dozens of products were out of stock. When new products, like our order-friendly F59, were back in stock, they were sold out within seconds. 'Thanks to a fantastic team, we mastered these extremely challenging times with excellence and now have enough space in our current warehouse to multiply our two-year sales of over $100 million. 'This hypergrowth naturally also had an impact on the price of our OLVI shares. The company was temporarily valued at over $3 billion and has now settled at over $1 billion after just two years.' When asked about future developments, Mr. Lommel stated, 'It wasn't my goal to achieve a valuation of over $1 billion, but rather to bring the magic of our trees to the world. I had no idea about waterless beauty and developed it intuitively in the treehouse, simply because it makes so much more sense. For me, trees cannot be measured in money, as we wouldn't exist without them. The magic emanating from our mountain olive trees cannot be measured in dollars, as they enable us humans to become healed and whole every day. '2025 is another challenging year in which we will continue to grow and expand to Canada in the summer of 2025, and then reach Europe with our waterless movement in October 2025. The potential of waterless beauty is almost endless, as it triggers an 'a-ha moment' in the vast majority of people who come into contact with it, and our 365-day satisfaction guarantee lets people experience the difference without pressure.' About Oliveda International, Inc. Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide. In addition to the registered beauty brands, Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site. In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf. The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days . Waterless beauty has been called 'The Next Big Thing' in articles in U.S. Vogue , Harper's Bazaar , InStyle , Elle , Madame , Forbes , and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at Forward-Looking Statements This press release may contain statements, estimates or projections that constitute 'forward-looking statements' pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words 'believe,' 'expect,' 'intend,' 'estimate,' 'anticipate,' 'project,' 'will' and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company's filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Associated Press
02-04-2025
- Business
- Associated Press
Oliveda International, Inc. (OLVI) Subsidiary Olive Tree People Inc. Announces First International Hydroxytyrosol Award
SANTA MONICA, CA, April 02, 2025 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTC Pink: OLVI) subsidiary Olive Tree People Inc. today announced the first International Hydroxytyrosol Award, endowed with up to $100,000 per year, to further advance international research into hydroxytyrosol as well as longevity research on olive trees. In February 2003, Oliveda founder Thomas Lommel was working with hydroxytyrosol in combination with Vitamin C in his now legendary olive treehouse and discovered the synergy of the two raw materials. The result was the formula 1+1=<3, which can now be found as an essential ingredient in all Oliveda brochures and in Oliveda and Olive Tree People stores. Inspired by the synergy of these two key ingredients, I01 was created, a dietary supplement based on the elixir of olive leaves/hydroxytyrosol and the berry richest in Vitamin C, camu camu. After the first waterless skincare products were developed using this 1+1=<3 method in 2003-2004, as well as olive tree therapy, paracress and hydroxytyrosol were used for the first time, and their synergy was discovered. This is how the world's first hydroxytyrosol corrective skincare line was created at Oliveda in 2015 with the word hydroxytyrosol on all the labels. It wasn't until many years later that major universities and international institutes such as the University of Zurich in Switzerland and the Institute of Experimental Biology iBET in Portugal began researching the unique properties of hydroxytyrosol and declared November 4, 2020, as International Hydroxytyrosol Day. With an ORAC (Oxygen Radical Absorbance Capacity) value of 27,000, hydroxytyrosol is many times more effective than Vitamin C, which has an ORAC value of 2,100, according to Brunswick Laboratories. Olive Tree People Inc is not only a pioneer in waterless beauty and the fastest-growing waterless beauty company on the planet creating a global waterless beauty movement, but Olive Tree People is also the pioneer and global leader in hydroxytyrosol-containing beauty products. With the first International Hydroxytyrosol Award, which is endowed with up to $100,000 per year, Olive Tree People and Oliveda aim to further advance international research into hydroxytyrosol, this unique natural substance, as well as longevity research on olive trees, which can live up to 4,000 years. About Oliveda International, Inc. Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide. In addition to the registered beauty brands, Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site. In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf. The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called 'The Next Big Thing' in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at Forward-Looking Statements This press release may contain statements, estimates or projections that constitute 'forward-looking statements' pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words 'believe,' 'expect,' 'intend,' 'estimate,' 'anticipate,' 'project,' 'will' and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company's filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.
Yahoo
18-03-2025
- Health
- Yahoo
Waterless Beauty Trailblazer Olive Tree People Launches The World's First Hydroxytyrosol-Powered Hair Serum
LOS ANGELES, March 18, 2025 /PRNewswire/ -- Olive Tree People adds a new hair serum powered by the most potent antioxidant to its lineup. Introducing the H90 Hydroxytyrosol Hair Oil Serum: total nourishment from root to tip that protects, soothes and revitalises. OLIVEDA is the first brand to include the polyphenol hydroxytyrosol in a hair formula, utilizing its protective powers to defend against environmental aggressors, support scalp health, and harmonize the hair ecosystem. With clinical studies and ORAC (Oxygen Radical Absorbance Capacity) testing proving hydroxytyrosol as up to 1285% more powerful of an antioxidant as vitamin C, its impact on hair vibrance could revolutionize the haircare category for good. Hydroxytyrosol has been proven to offer protection against environmental exposure, plus regulate hair color by helping to protect its melanin. H90 Hydroxytyrosol Hair Oil Serum also blends consciously-selected blend of bioactive plant and floral oils, different to the more commonly used filler oils used in this category (such as jojoba, coconut and almond): Cold-pressed arbequina olive oil: packed with protective and hydrating compounds, smooths the hair shaft and moisturises scalp skin Sea buckthorn oil: rich in omega fatty acids and antioxidants to support hair strength Lavender oil: soothes both scalp and spirits for a calming effect Ylang-Ylang oil: helps blood circulation in the scalp and balances oil production Use H90 Hydroxytyrosol Hair Oil Serum for: Adding smoothness and shine to hair To soothe scalps that are excessively oily or dry As a calming scalp massage to boost blood flow As a revitalizing overnight deep treatment before washing H90 Hydroxytyrosol Hair Oil Serum is an innovative new addition to OLIVEDA's dynamic hair lineup: H22 Hair and Scalp Treatment: olive leaf elixir to strengthen and soothe sensitive scalps. H23 All Hair Types Shampoo: nourishes and calms irritated scalps, adds silky shine and bounce to hair. About Oliveda International, International, Inc. along with its subsidiary, Olive Tree People Inc., and the European companies Olive Tree People Europe AG, Oliveda Deutschland GmbH, and Olive Tree Farmers SL, was founded by the German real estate investor Thomas Lommel who has more than 20 years of experience in management and organic certification, specializing in the cultivation of mountain olive trees, the extraction of internationally award-winning extra virgin olive oils, and the extraction of hydroxytyrosol. They also focus on the development and distribution of holistic, waterless cosmetics products derived from the olive tree. Lommel is the inventor of the Olive Tree Therapy: 10 years in 14 days and the creator of olive matcha, made from finely ground olive leaves. He has developed a unique coffee alternative based on olive leaves and hydroxytyrosol. In addition, Lommel is actively engaged in the rapidly growing mindfulness industry. He has pioneered the Olive Tree Sound Bath Meditation, utilizing the frequencies of his olive trees, which he makes available worldwide. In addition to the registered beauty brands Oliveda and LA Dope, as well as Re:connected toNature, The Intuition of Nature, Olive Mush and Olive Rose, among others, Lommel is the region's largest conservationist, protecting over 30,000 one-hundred-year-old mountain olive trees. Through the Thomas Lommel Foundation, he repurposes the water not used in his waterless beauty products to provide clean water to communities in Africa by building on-site water wells. In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf. The brand's treatment concepts are globally unique, and their effectiveness has been validated by conventional medicine. Read our book, The Olive Tree Therapy: 10 Years in 14 Days. Waterless beauty has been called "The Next Big Thing" in U.S. publications such as Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry-leading outlets, as well as by Mintel, a world-renowned futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans, supporting its success. Further information on Oliveda International, Inc., its subsidiaries, associate companies, and brands, visit Sources: ORAC CELL SAP Study View original content to download multimedia: SOURCE Olive Tree People
