6 days ago
Carhartt WIP Pizza Slicer & Apron Offered in FW25 'Pronto Subito' Capsule
Carhartt WIPhas veered from the duck canvas and double-knee workwear of tradition, to present a different kind of workwear reminiscent of a pizza parlor uniform. In addition to apparel and accessories, the collection is complete with a custom chrome pizza cutter and an embroidered apron.
The name 'Pronto Subito' or 'ready immediately' draws inspiration from 80s-era pizzeria signage, appearing emblazoned on blue and black graphic tees and two colorways of a graphic zip-up sweater. Additionally, the range includes a white embroidered cap and a black screen-printed tote bag. Each piece boasts the same playful illustration of an oddly-shaped slice of pizza and bold green bubble typography.
On the Carhartt WIP app, the brand has also released a retro video game designed by artist Oliver Payne and writer Erica Redling, co-founders of Safe Crackers Entertainment, inspired by the capsule. Created with arcade-style, 8-bit graphics, participants are challenged with a race to prepare pizza slices on a time crunch.
The Carhartt WIP FW25 Pronto Subito collection is available now at the Carhartt WIPweb store. The Pronto Subito video game can be found on the Carhartt WIP app.
