4 days ago
The $7 Billion Nicotine-Pouch Market's Next Target? Women
At Odenplan Square in central Stockholm, high school students move in packs, enjoying a day off and the early spring weather. Even though graduation is still weeks away, some seniors are already sporting their celebratory caps, per Swedish tradition. One of them is 19-year-old Olivia Persson, who, in addition to wearing the sailor-style hat, carries a bright tin of nicotine pouches. So do most of the other girls in her crew, each in turn showing off colorful containers with peach and apple-mint flavors tucked into pockets and purses.
'It's just fun,' Persson says of the Chiclet-size packets, or tobacco-free snus, that users tuck between their gums and lips for a quick hit of nicotine. 'You feel more alert, and everyone does it, so it's easy to think, 'How bad can it be?' '
