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Time of India

Sobha Realty's new brand film showcases the art of the detail

HighlightsSobha Realty has launched the One Sobha App brand film, aimed at educating users about the unique features of its all-in-one digital platform designed to enhance the customer journey. The film, directed by photographer and artist Tejal Patni and developed with ANC Advertising Agency, reflects Sobha Realty's vision of merging modern technology with a personal touch. Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, emphasizes that the One Sobha App embodies the company's 'Art of The Detail' philosophy, offering a comprehensive tool that enhances customers' overall lifestyle. Sobha Realty , a global luxury real estate developer, has launched its new One Sobha App brand film, which aims at educating users of the unique features of this all-in-one digital platform that has been designed with great attention to detail - to elevate every stage of the customer journey . The film directed by photographer and artist Tejal Patni and developed in collaboration with ANC Advertising Agency, showcases Sobha Realty's vision of combining modern technology with a human touch. As part of the developer's strategy to increase awareness and digital engagement across its global customer base, the film illustrates how the One Sobha App embodies the brand's customer centricity approach, by offering a digital extension of the Sobha Realty experience for existing and new customers. Ashish Parakh, group chief sales and marketing officer of Sobha Realty, said, 'At Sobha Realty, we've always believed that true luxury is in the details. The One Sobha App is a natural evolution of our ' Art of The Detail ' philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimising our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers' experience.' Watch the video here: