27-05-2025
From childhood games to public spectacle, Run It Straight has taken a deadly turn
A New Zealand teenager has died from serious head injuries after taking part in a private contest inspired by the viral Run It Straight challenge, where players bulldoze into each other at full speed.
What started as a childhood backyard pastime has grown into large-scale events attracting crowds, influencers, and prize money up to $200,000.
As this trend spreads from Australia's diaspora around the world, concerns are growing about the risks of brain injuries and the intense pressure on young men to prove themselves.
This Pacific Pulse special explores the cultural roots of Run It Straight, the rising dangers, and calls for greater awareness.
Lefaoali'i Dr Dion Enari is a Samoan academic and Associate Professor at Unitec in Aotearoa, New Zealand within Ngā Wai a Te Tūī Māori and Indigenous Research Centre.
Dr Andrew Affleck is a medical scientist and Brain Bank Manager at Royal Prince Alfred Hospital in Sydney, Australia.
Onehunga Mata'uiau is a former Manu Samoa rugby player and coach who leads a rugby academy focused on developing young players' skills with an emphasis on safety.
Shenei Penaia is a mental health worker and advocate based in Naarm, Melbourne, Australia.
