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The Trade Desk offers free access to OpenSincera for insights on ad quality

Global advertising technology company The Trade Desk has provided free and open access to OpenSincera, a new application that provides the ad tech ecosystem with rich advertising metadata to reveal deeper insights on advertising quality and health of the digital advertising supply chain. Accessible to all participants across the entire advertising industry, OpenSincera will provide metrics on the ad experience such as ads-to-content ratio, page weight, average ads-in-view, and ad refresh rate. Jeff Green, Founder and CEO, The Trade Desk, said, 'Sincera has arguably the industry's richest, most unique data on digital advertising supply chains. We are embedding the full scope of that data across our Kokai platform so our clients can have as much information as possible on what they are bidding on.' Green added, 'With OpenSincera, we are opening much of this data to anyone in the industry that has an interest in improving the health of digital advertising, including our competitors. This is just the latest example of The Trade Desk offering a service to the industry that can help the industry build transparency, trust and growth that raises all boats and improve the open internet.' Agencies could use it to maintain and update blocklists, while publishers might understand how their own sites appear from the buy-side perspective. The OpenSincera API should also be useful for custom bidding algorithms startups, SSPs, DMPs and other DSPs. The Trade Desk acquired Sincera earlier this year. In launching OpenSincera, The Trade Desk is extending the access of Sincera digital advertising data, making it more widely available to the industry than ever before. In addition, OpenSincera will launch alongside a new, first-of-its-kind API, a service that will enable ad-tech companies to build services based on the data easily and intuitively. Mike O'Sullivan, GM, Product, The Trade Desk., said, 'Making OpenSincera available to everyone was critical for us to help improve the health of the advertising supply chain.' 'We're opening the door for everyone who wants to make advertising more transparent and efficient. The more data we can put into the hands of everyone in the advertising ecosystem the better it is for everyone and the open internet.'