Latest news with #OptiDigital
Associated Press
14-05-2025
- Business
- Associated Press
Euronews Selects Opti Digital as Strategic Ad Management Partner
After a competitive Request for Proposal (RFP) process involving several AdTech vendors, Euronews selected Opti Digital for its comprehensive and intuitive Ad Management Platform. BARCELONA, ES / ACCESS Newswire / May 14, 2025 / Opti Digital is pleased to announce its partnership with Euronews, a global leader in multilingual news broadcasting. After a competitive Request for Proposal (RFP) process involving several AdTech vendors, Euronews selected Opti Digital for its comprehensive and intuitive Ad Management Platform, designed to drive optimal advertising & Opti Digital New Partnership Opti Digital Ad Manager Hub Chosen After Competitive RFP Process With over 30 million users per month across its websites and mobile apps, Euronews sought a partner to strengthen its advertising stack and optimize programmatic and direct deals performance. After evaluating multiple vendors, Euronews chose Opti Digital for its powerful and streamlined platform, built to enhance advertising results and for the team's expert consultancy. As Tom Roche, VP, Digital Commercial Strategy at Euronews explains: 'We chose Opti Digital for their extensive experience working with publishers. Their hands-on support and actionable insights were key factors in our decision. Additionally, we are confident that as our team becomes more familiar with the platform, it will significantly reduce time spent on ad inventory optimizations and allow us to unlock new revenue opportunities.' A Tailored Solution for Optimal Ad Performance Opti Digital's Ad Manager Hub will help Euronews optimize its global advertising strategy with key features designed to maximize revenue potential, including ad refresh, dynamic ad placement, floors control and actionable insights, all within one unified, agile and user-friendly ad platform. The solution also stands out for its lightweight code, just 50KB, enabling ads to load twice as fast as industry benchmarks. This reduction in latency not only improves the user experience but also enhances viewability, a crucial metric for attracting advertisers. Magali Quentel-Reme, CEO of Opti Digital, concludes: 'We are excited to partner with Euronews. This partnership is a testament to the strength of our Ad Manager Hub and our ability to provide comprehensive solutions, whether in managed or self-service mode, to premium media publishers.' About Euronews Euronews is a leading TV channel and digital news service available in 19 languages. The digital platform attracts over 30 million users per month across its website and mobile app. Euronews operates with editorial teams based in Brussels, in addition to 10 of Europe's major capital cities. Contact InformationMaëva Caratis PR & Events Manager at Opti Digital +1 (646) 551-0848 SOURCE: Opti Digital press release
Associated Press
01-04-2025
- Business
- Associated Press
The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform
The Objective integrates Opti Digital's SaaS platform BARCELONA, ES / ACCESS Newswire / April 1, 2025 / Opti Digital, a leading premium advertising monetization platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. By integrating Opti Digital's advanced platform, The Objective has significantly optimized its programmatic strategy, achieving a remarkable 400% return on investment (ROI) with enhanced autonomy and Digital New Partnership The Objective & Opti Digital Founded in 2013, The Objective has become a benchmark in Spain's online news publishing landscape. As part of its growth strategy, the news outlet sought a comprehensive solution to enhance the monetization of its advertising inventory while ensuring full control, transparency, and flexibility in its management. To address this industry-wide need, Opti Digital launched its SaaS solution earlier this year (previously available only as a managed service), giving publishers greater control over their advertising inventory. This solution not only maximizes impression value but also enhances web performance by cutting ad load times in half. As a result, it improves user experience and SEO positioning, both crucial for attracting a highly qualified audience. The platform stands out by simplifying the management of both direct and programmatic campaigns. Combined with its real-time control panel, it optimizes performance and enables strategic decision-making, all without the need for advanced technical knowledge. This ease of use has led to a savings of six days of work per month in AdOps. Regarding the investment and the results achieved, Fernando Perales, Chief Revenue at The Objective, comments: 'We closed 2024 with a significant increase in audience (+26.5%), revenue (+32%), and social media (+58%). These figures solidify The Objective as one of the most attractive and relevant media outlets in the Spanish mass media landscape. Our strategy of diversifying revenue sources and focusing on high-quality journalism are the hallmarks of our newspaper. Without a doubt, a winning bet. Regarding the Open and Data business, we have strengthened and renewed agreements with our main partners. Working alongside Opti Digital has been crucial, and over time, it has demonstrated the value of partnerships with industry-leading companies.' On his part, Juan Antonio Muñoz-Gallego, Programmatic and Data Director at The Objective, highlights: 'I want to congratulate the Opti Digital team for their excellent work. With their platform, they have created a solution that offers complete control and transparency in programmatic management in an agile and flexible way. Few platforms provide such a high level of security and autonomy, making it an essential tool for any publisher.' The results have exceeded expectations, solidifying Opti Digital's platform as a highly profitable investment for The Objective. SOURCE: Opti Digital
