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National Post

"emaqi" – The Next Generation Manga App Debuts with Massive Library, Exclusive Series & Dozens of Launch Bonuses

Article content Article content TOKYO — Orange Inc. announces its new manga app emaqi, the next-generation platform now available for fans in the United States and Canada. Packed with over 13,000 manga volumes from major publishers — plus nearly 50 exclusive titles and more on the way — emaqi offers a fresh digital reading experience with intuitive discovery tools, making it effortless to find your favorites. Article content 'I started this company because I wanted fans around the world to have the same opportunity to enjoy manga culture as we do in Japan,' says Shoko Ugaki, CEO & Founder of Orange. 'More than 95% of manga published in Japan have never been released in English. We aim to change that by exposing more incredible manga works to overseas audiences.' Article content Say hello to e maqi, your new go-to digital manga destination, launching today on the App Store and Google Play Store. With over 13,000 volumes across 1,700 series, emaqi is already one of the largest manga apps in North America—right from day one. emaqi promises to be a hub of the best content spanning the biggest publishers, including VIZ Media, Kodansha USA, Yen Press, Akita Shoten, Futabasha, Shonen Gahosha, Nihon Bungeisha, COAMIX and more. Article content But that's not all: emaqi also debuts as the exclusive home to nearly 50 must-read titles—including Anjo the Mischievous Gal, The Vampire Dies in No Time, and Liverleaf —all available only on emaqi. Even better, this exclusive lineup is set to grow to 100 never-before-translated manga by the end of 2025. Article content Naruto JUJUTSU KAISEN DRAGON BALL Frieren: Beyond Journey's End Komi Can't Communicate Dorohedoro Article content Kodansha Article content Attack on Titan Vinland Saga Shangri-La Frontier Initial D Fairy Tail Blue Lock Article content Yen Press Article content The Guy She Was Interested in Wasn't a Guy at All Fullmetal Alchemist Delicious in Dungeon Bungo Stray Dogs (Oshi no Ko) A Bride's Story Article content SHONENGAOSHA Article content From Bureaucrat to Villainess: Dad's Been Reincarnated! Anjo Vermillion Mask Zebra The Breakfast Club Article content AKITASHOTEN Article content BACHI BACHI Bouncer -Tokyo Fist- Hana's Lazy Gourmet Life Squid Girl The Vampire Dies in No Time Article content NIHONBUNGEISHA Article content The Neighbor X The Delayed High School Life of a Laborer MATORISM: Case Files of a Narcotics Agent Article content FUTABANSHA Article content Isekai Craftsman: A Relaxing Tale of Chilling and Building from scratch Even if You Don't Do It Liverleaf Article content ■Launch Celebration Campaign Article content To celebrate the launch of emaqi, we're offering a massive, limited-time campaign packed with irresistible offers, running from May 28, 2025, at 9:00 AM to July 8, 2025, at 11:59 PM (EDT). These limited-time offers make it easier than ever to dive into a world of manga, whether you're discovering something new or revisiting old favorites. Article content To help fans explore a massive library of manga across genres and worlds, emaqi has developed a novel solution to sampling new series. The app has a feature called 'Dig,' which allows users to progress through content with vertical swipes and quickly switch between different works with horizontal swipes, making it easy to discover new favorites. The app also features personalized recommendation functions, and will soon introduce automatic text enlargement for more comfortable reading on phone screens. Article content Download emaqi: Article content 'Dig' Browse casually within the app by progressing through personalized recommended works with vertical swipes and quickly switching between different works with horizontal swipes. Continuously discover new favorites. Coming Soon: Automatic Text Enlargement Feature emaqi is set to introduce a smartphone-optimized reading experience, allowing you to adjust text size without ever spilling beyond speech bubble frames—ensuring that you can enjoy every detail of the manga without interfering with its original art and expressions. Personalized recommendations Based on works you've read, personalized recommendations appear on the home screen and 'Dig' screen, creating opportunities to discover new works. Personalized bookshelf Quickly access your reading history, purchased works, and favorites. Article content ■How emaqi Works Article content emaqi is designed to offer a flexible, accessible way for readers to enjoy officially licensed manga—whether they want to purchase, binge, or try something new for free. Article content Purchase Model emaqi uses a pay-per-title model with in-app purchases on the App Store and Google Play Store. Article content Free & Accessible Content Selected titles offer a 'Wait Until Free' system, allowing readers to unlock one chapter every 23 hours at no cost. After finishing the free chapters, users can purchase the remaining chapters. Additionally, one-shot titles are available to read for free in their entirety. Article content About Orange Inc. Article content Orange is a startup driven by the mission: 'Creating a world where everyone enjoys manga.' We aim to deliver unique masterpieces to the world and create a society where manga can be enjoyed as part of daily life by people of all ages. Article content Our in-house specialized manga localization creative team, consisting of experienced translators and graphic designers, conducts translations using proprietary localization tools. We distribute these translated works and other digital manga through our self-operated digital manga store, ' emaqi.' We believe that accelerating the international distribution of officially translated versions will help reduce piracy and ensure appropriate compensation for creators. Article content Article content Article content Article content Article content Article content