Latest news with #OrientalBeautyValley
Malaysian Reserve
4 days ago
- Business
- Malaysian Reserve
"Made-in-Shanghai" Takes China-chic Brands and Shanghai's Fashion Ecosystem to Osaka
OSAKA, Japan, May 29, 2025 /PRNewswire/ — More than a fascinating array of creative exhibits, pop-up stores and twin-city forums, 'Made-in-Shanghai' is an international showcase of Shanghai's fashion ecosystem. On May 21st to 25th, the sixth edition of 'Made-in-Shanghai' was held in Grand Green Osaka, its first overseas leg, themed under 'Lifestyle Trends of Shanghai & Osaka'. More than 1000 exhibits from 90 Shanghai-based brands, covering fashion and accessories, cosmetics, snacks, sportswear, tech-savvy products, handicrafts and more, welcomes consumers and businesses in Osaka with a panorama of Shanghai's fashion industry. The high-profile opening ceremony was addressed by Mr. FANG Wei, China's deputy consul general in Osaka. Hundreds of officials, brand representatives, designers, journalists and KOLs attended the opening ceremony, and tens of thousands of Japanese consumers visited it in the five days. While the most popular area for consumers was 'Shanghai Lab', a presentation of Shanghai's fashion and beauty industry blocks was attractive to businesses. Yuyuan Road brought 23 brands from its creative community to Osaka with the narrative of 'City-Block Renewal'. It garnered interest from Japanese fashion brands and professionals, who expressed interests in visiting this community. Oriental Beauty Valley presented its 9-brand matrix, demonstrating its beauty industry chain, public services and innovation power. The organizers — Oriental Beauty Valley and Shanghai Comprehensive Industrial Development Zone visited the Japan Office of Shanghai Foreign Investment Promotion Center and famous Japanese enterprises such as Exedy, to deepen cooperation. At Hankyu Department Store, Chinese designers presented 'WINDow of EAST' pop-up stores, attracting officials from Osaka Convention and Tourism Bureau and luxury buyer store owners, along with celebrities, designers, KOLs and consumers. Adding to the brick-and-mortar stores is the e-commerce solution from Confis. This Japanese company provides local packing, product design, warehousing and channel marketing solutions to the brands participating in this event. Indeed, 'Made-in-Shanghai' champions a two-way service for companies looking to expand overseas and investing in Shanghai, be it creative consultation, assistance in overseas promotion, or cross-border marketing. Curated by Shanghai Design Week, one of the organizers of the event, more than 20 brand managers came to Osaka to explore business opportunities and gain consumer feedback. 'Made-in-Shanghai' is continuing to send shockwaves across the globe, reaching 400 million people. The coverage from The Paper, another organizer of the event, received 3.76 million clicks. 795 media outlets, including AP News, NBC News, Asahi Shimbun and more have covered the event.
Yahoo
24-05-2025
- Business
- Yahoo
"Made-in-Shanghai" Blossoms in Umeda, Celebrating Creativity & Innovation
OSAKA, Japan, May 24, 2025 /PRNewswire/ -- As the Chinese solar term "Grain Buds" kicked in, a fashion summer breeze carried "Made-in-Shanghai", an official five-day multi-format event, exhibition and forum series created by Shanghai, to Grand Green Osaka of Umeda, north of JR Osaka Station, the largest transportation hub and a super popular commercial destination in Japan. This is not just a showcase of Shanghai's fashion superpower, but an intimate encounter of Shanghai's fashion ecosystem with local visitors. As FANG Wei, China's Vice Consul General in Osaka remarked at the event's grand opening on May 21st, "Made-in-Shanghai" took the Shanghai-Osaka ties to a new level through showcasing tech-savvy and Shanghai-style fashion, beauty and creative products to local and international visitors, while fostering business cooperation amidst the shift from "Made-in-China" to "Created-in-China". This overseas debut of Shanghai's fashion and beauty parks and communities appeals greatly to Osaka's business community. CREATER, a Shanghai-based property operator shared the experience of transforming the historic Yuyuan Road into a fashion and creative hub, featuring worldwide launches of products and a shining cluster of creative companies. Likewise, Fengxian District's Oriental Beauty Valley, hailed as China's beauty and cosmetic industry capital, stunned discerning Japanese consumers with leading Chinese beauty brands and innovation. As an intimate encounter with Shanghai lifestyle, the Public Open Days attracted KOLs and Japanese consumers to a China market with fashion, home furnishings, beauty products, and even a tea-sake oriental tea house. Shanghai Chicmax exhibited its new products and introduced its Japanese R&D center and factory. Shanghai brand "nice rice" offered to consumers simple-lifestyle apparels. Hankyu Department Store opened "WINDow of EAST" pop-up stores with works from six Chinese young designers, curated by Shanghai Fashion Designers' Association. The event went deeper to a "Shanghai-Osaka Forum", featuring a panel on "Evolution of Consumer Culture", consisting of WWD China chief content officer, founders of Herbeast and RichandRare Jewellery, Confis' senior partner and a journalist from WWD Japan. Another forum delved deep into sustainable urban renewal and green design, a common challenge for Shanghai and Osaka, featuring Dezeen's China editor, famous Japanese architects, Aedas's global design principal and UNS's director. The event is guided by China's Ministry of Industry and Information Technology, hosted by Shanghai Commissions of Economy & Informatization and Commerce, and Administration for Market Regulation, and executed by Commission of Commerce in Changning District, Shanghai Design Week, Shanghai Fashion Designers' Association and the Paper. View original content to download multimedia: SOURCE the Paper
