Latest news with #Ostara
Cision Canada
2 days ago
- Business
- Cision Canada
Ostara Inc. Launches CG P2X in Western Canada: Phosphorus, Perfected
ST. LOUIS, June 11, 2025 /CNW/ -- Ostara is proud to announce the launch of CG P2X in Western Canada, a next-generation phosphorus fertilizer that delivers unmatched efficiency, crop safety, and agronomic performance. Built on the trusted foundation of Crystal Green technology, P2X is a root-activated, seed-safe solution designed to meet increasing crop demands across agriculture. P2X is phosphorus, perfected. Activated by organic acids and new mineralogy formed with the plant essential element magnesium, P2X delivers a consistent supply of plant-available phosphorus that doesn't tie up in the soil. It is 2x more efficient than traditional phosphorus fertilizers, allowing growers to apply less product while achieving equal or better results. Field trials also show that P2X helps improve soil biology by reducing salt and free acid load, supporting healthier microbial activity and a more resilient growing environment. This means P2X isn't just good for ROI and logistical efficiency, it is better for the soil. "P2X is clearly the most efficient, sustainable and economical phosphate fertilizer on the market. No other product can match the performance and value of P2X and there's no one better to drive the growth of P2X than Taurus" said from Ron Restum, Chief Commercial Officer, Ostara. Unlike conventional phosphorus that can tie up before crops can access it, P2X responds to the plant. Its root-activated release ensures phosphorus is available during the moments of highest demand, from early vegetative stages through reproduction and beyond, without risking seedling safety or yield loss. As Ostara's exclusive distribution partner in Western Canada, Taurus Agricultural Marketing Inc. will offer P2X through its partnerships with the national retail network, supported by agronomic training, technical expertise, and field-level service. "After nearly a decade working with Ostara, we've seen plant-controlled phosphate succeed across millions of acres," said Craig Davidson, President of Taurus Agricultural Marketing. "P2X takes it to the next level with a single-source, seed-safe phosphate that drives yield, supports soil health, and helps growers stay efficient and profitable in a tight-margin world." P2X is available to the market now. Its launch signals a new era in phosphorus fertility, one that delivers more yield with less input while building healthier, more productive soils for the future. TAURUS AGRICULTURAL MARKETING INC. | About Ostara: Ostara develops and manufactures high-efficiency fertilizers that improve plant uptake and reduce environmental losses. Backed by proprietary recovery and formulation technology, Ostara helps farmers grow more with less. About Taurus Agricultural Marketing Inc.: Taurus Ag is a Canadian-based agronomic marketing company focused on helping progressive growers unlock more from their seed, soil, and plant fertility. Through scientifically backed products and field-tested strategies, Taurus supports on-farm decision-making with tools that drive yield, improve efficiency, and build long-term profitability.
Local Germany
15-04-2025
- General
- Local Germany
German word of the day: Osterfeuer
Why do I need to know Osterfeuer ? This word may come up as you make plans for a spring vacation or Easter celebrations in Germany. The tradition that the term refers to is particularly popular in some regions, but most of your German friends and colleagues will be familiar with the custom, whether or not they've been to one themselves. Origins of the German Osterfeuer tradition Oster is the adjectival form of Ostern - the German word for Easter - and, as you may have guessed, feuer means fire. Put together, an Osterfeuer (pronounced like this ) is the name of an Easter bonfire. In particular, it refers to the tradition of having a bonfire during the Easter holiday where groups of people gather to celebrate either the Christian holiday or the changing of the season. In fact, the English word 'Easter' comes from the German word Ostern. One common theory is that the German word was derived from the name Eostre (also sometimes spelled Ostara), who was an Anglo-Saxon goddess thought to have been associated with the spring season and fertility. In pre-Christian times, Germanic peoples are thought to have celebrated the end of winter around the spring solstice by lighting bonfires as well as engaging in feasts and dancing. In the days leading up to Easter, locals would gather branches and twigs to build a bonfire. After the fire, ashes were scattered on fields to make them fertile for the coming season. Advertisement When Christianity was established in Germany, it's thought that many of the springtime celebratory traditions were essentially co-opted by the church and simply took on new symbolic meanings. In the case of Easter bonfires, the fire which had once been seen as chasing away the dark winter spirits instead came to be representative of Jesus Christ. READ ALSO: What's on over the Easter holidays in Germany in 2025 How the Osterfeuer tradition lives on For many people today, Easter bonfires have lost their religious significance and simply offer a chance to father with friends and family around the turn of the season. The bonfire is typically lit on either Good Friday, Holy Saturday or Easter Sunday, and the community gathers in the evening to enjoy food and drink around the fiery glow. This practice is especially popular in northern Germany, with the region around Hamburg having a large number of Osterfeuern . Parts of western Germany, such as in and around North Rhine-Westphalia also have a fair amount of bonfires, and one particularly famous one if the Osterräderlauf (Easter wheel run) in Lügde, which sees burning wheels of oak and straw sent down a hillside. Spectators watch as a burning wooden Easter wheel rolls down the hill in Lüdge, North Rhine-Westphalia. Burning wooden wheels have been rolled down hills as part of Easter celebrations in Lügde for many generations. Photo: picture alliance/dpa | Caroline SeidSeidel-Dißmannel That said, you can likely find an Osterfeuer somewhere nearby in most places in Germany. Here's a list of some to be found in Berlin , for example. (For other places try searching ' Osterfeuer + your city or region name'.) Germany's Federal Environment Agency estimates that between 10,000 and 20,000 Easter fires are lit each year in Germany, and warns that the fires can create high levels of particular pollution in the air in certain regions. This year, some bonfire events may be cancelled , as large parts of Germany are at a heightened fire risk due to an ongoing drought. Advertisement Use it like this: Dieses Jahr wollen wir am Sonntagabend zum Osterfeuer gehen. This year we plan to go to the easter bonfire on Sunday evening. Am liebsten esse ich am Osterfeuer Stockbrot. My favourite thing to eat at the Easter fire is bread on a stick.
