23-03-2025
- Business
- Los Angeles Times
Social Media Now Leads as the Top Purchase Motivator at 43%
Los Angeles-based DISQO recently released its second annual Consumer Trends Report, revealing new insights into consumer attitudes and behaviors for 2025. This year's report includes revelations about consumers' economic outlook, spending plans, media preferences and advertising perceptions.
'In 2025, marketers will increasingly seek to align brands with performance by quantifying the incrementality lift of their ad campaigns across channels and throughout the full funnel,' said Stephen Jepson, president of media effectiveness at DISQO. 'This year's report underlines the importance of this connection as people shift their purchase journeys, embracing new capabilities offered across platforms. It's an important tool for marketers looking to keep and win consumers in 2025.'
Here are some of the key trends from DISQO's 2025 Consumer Trends Report:
• The power of a brand to drive consumers to purchase
• Fragmented product discovery journey
• Social media surpasses TV as a purchase driver
• Growing optimism balanced with economic concerns
DISQO surveyed 2,988 U.S. adults. The data informing the report was balanced on age, sex, ethnicity and income and weighted to represent the U.S. population.
In an unrelated report, Resonate, a leader in predictive consumer intelligence, also recently released its Spring 2025 Outlook Consumer Trends Report, revealing significant shifts in American consumer behavior as financial stability improves for many. For the first time in over a year, more Americans report being debt-free and in better financial shape, sparking changes in spending priorities. The report highlights key trends shaping the consumer landscape in 2025:
'The Resonate Consumer Trends Report provides real-time valuable insights into the evolving consumer landscape providing brands and retailers the intel they need to optimize marketing efforts,' said Bryan Gernert, CEO of Resonate. 'Understanding how these shifts are impacting spending habits and overall consumer sentiment trends is crucial for businesses seeking to adapt their strategies and drive growth during economic uncertainty.'
