Latest news with #P.Louise
Scottish Sun
20-05-2025
- Business
- Scottish Sun
Who is Paige Williams (aka P.Louise) and what is the make-up entrepreneur's net worth?
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) PAIGE WILLIAMS is the founder and CEO of a viral beauty brand and make-up academy. After building her empire from the ground up, she's secured her spot as one of the nation's wealthiest 40-under-40 on this year's Rich List. Sign up for Scottish Sun newsletter Sign up 3 Paige Williams is the founder of a viral UK beauty brand Credit: Instagram/plouise1 3 Having grown up on a Manchester council estate, Paige is now worth £100million. Credit: Instagram/plouise1 Who is Paige Williams? Born to a 16-year-old mum and raised on a council estate in Manchester, Paige spent most of her childhood helping her mum care for her five brothers, and left school with no qualifications. Although her brand is now best-known for scroll-stopping products like their bestselling Rumour Base, Paige started at the age of 20 as a side hustle, working as a freelance bridal make-up artist and training others alongside a retail job. As she worked tirelessly building her academy- often spending 17 hours a day working - she started to notice gaps in the beauty industry. "I was using these products each and every day and seeing so many missing items," Paige told Grazia in an interview. "The cost of many of the products was incredibly high, too." "Alongside this, the eye base I was using daily was being discontinued - so I created my own. And that's the base that you see today." Over her nine years in business under the name, she's skyrocketed to success. Since those humble beginnings earning under £600 per month at Selfridges, Paige, now 31, has amassed a net worth of £100million. The story behind the brand Come 2018, Paige - equipped with years of experience as a make-up artist, her recently-created eyeshadow base, and a £20,000 loan from her grandmother - created the brand as we know it today. In their first year of business, the brand brought in an impressive £6million - and in 2024, the brand broke records by making £1.5million in just 12 hours on a TikTok Shop Live. Now, has a home office, cafe, and a shop in Stockport - all done up in the same pastel pink shades and whimsical Barbie Dreamhouse style seen in each product's packaging. 3 is best known for its viral Rumour Base primer Credit: Instagram/plouise1 'I went from council estate to a cosmetic kingdom,' Paige wrote in a post on her Instagram page. With her brand going from strength to strength, Paige has made providing affordable and accessible beauty products and giving back a priority - both to her family, and to those who come from similar underprivileged backgrounds. "'I think that a huge amount of the brand vision came from this place and the things I missed out on," Paige said to Grazia. "On a personal level, I wanted to almost create a childhood for myself that I never had. But above all else, I wanted to create memories for people that I never got to make." In addition to starting a six-week Kids Eat for Free scheme for local families over the summer holidays, Paige has also been able to help her hardworking mum leave her job as an ICU nurse, providing her with a higher salary and flexibility. "I gave her a new salary of £42,000 with the option to work her own hours around my brothers," Paige shared with The Daily Mail. "It was the best decision I've ever made. Being surrounded by a happy family is so important."
The Irish Sun
20-05-2025
- Business
- The Irish Sun
Who is Paige Williams (aka P.Louise) and what is the make-up entrepreneur's net worth?
PAIGE WILLIAMS is the founder and CEO of a viral beauty brand and make-up academy . After building her empire from the ground up, she's secured her spot as one of the nation's wealthiest 40-under-40 on this year's Advertisement 3 Paige Williams is the founder of a viral UK beauty brand Credit: Instagram/plouise1 3 Having grown up on a Manchester council estate, Paige is now worth £100million. Credit: Instagram/plouise1 Who is Paige Williams? Born to a 16-year-old mum and raised on a council estate in Manchester, Paige spent most of her childhood helping Although her brand is now best-known for scroll-stopping products like their bestselling As she worked tirelessly building her academy- often spending 17 hours a day working - she started to notice gaps in the beauty industry. "I was using these products each and every day and seeing so many missing items," Paige told Advertisement READ MORE HAIR & BEAUTY "Alongside this, the eye base I was using daily was being discontinued - so I created my own. And that's the base that you see today." Over her Since those humble beginnings earning under £600 per month at Selfridges, Paige, now 31, has amassed a net worth of £100million. The story behind the brand Come 2018, Paige - equipped with years of experience as a make-up artist, her recently-created eyeshadow base, and a £20,000 loan from her grandmother - created the brand as we know it today. Advertisement Most read in Fabulous In their first year of business, the brand brought in an impressive £6million - and in 2024, the brand broke records by making £1.5million in just 12 hours on a TikTok Shop Live. Now, has a home office, cafe, and a shop in 3 is best known for its viral Rumour Base primer Credit: Instagram/plouise1 'I went from council estate to a cosmetic kingdom,' Paige wrote in a post on her Instagram page. Advertisement With her brand going from strength to strength, Paige has made providing affordable and accessible beauty products and giving back a priority - both to her family, and to those who come from similar underprivileged backgrounds. "'I think that a huge amount of the brand vision came from this place and the things I missed out on," Paige said to Grazia. "On a personal level, I wanted to almost create a childhood for myself that I never had. But above all else, I wanted to create memories for people that I never got to make." In addition to Advertisement "I gave her a new salary of £42,000 with the option to work her own hours around my brothers," Paige shared with The Daily Mail. "It was the best decision I've ever made. Being surrounded by a happy family is so important."
Yahoo
15-03-2025
- Business
- Yahoo
'I grew up on a council estate in Droylsden, now my business is worth £100m'
When Paige Louise Williams began her journey into the makeup industry, her motivation was deeply personal – it was all for her mum. Growing up on a council estate in Droylsden with five brothers, the main focus was to ensure her mother never faced financial struggles again. Without any money, qualifications or a clear business plan, she took a bold step by borrowing £20,000 from her nan to turn her dream into reality. READ MORE: Mum 'cried for days' over what toddler did in the kitchen READ MORE: The Manchester links to huge drug ring as top cop who helped lead investigation sacked What started as a small makeup salon in Prestwich has since evolved into the globally recognised brand, Incredibly, the 32-year-old has now earned her a place on The Sunday Times Beauty Rich List where she ranks second in the region with an estimated net worth of £100 million. 'I'm thrilled to be included in The Sunday Times Beauty Rich List, it's such a pinch-me moment," Paige told the Manchester Evening News. 'However, the net worth itself means little compared to the fact that I'm able to continue doing what I love every single day. Coming from a council estate in Manchester and building from the ground up has been an incredible journey. I'm proof that no matter where you start, with passion, dedication and resilience, anything is possible. 'What excites me most is the opportunity to continue to bring my community on this journey, wouldn't be where it is today without their endless love and support. This achievement is just as much theirs as it is mine.' The journey began when Paige left college where she had been training to become a children's social worker. Realising it wasn't the right path for her, she decided to get a job as a MAC makeup artist at Selfridges. Her distinctive glam style quickly gained popularity and Paige began freelancing. Eventually, the demand for her services grew so much that she was able to leave her retail job behind. Seeing an opportunity to expand, Paige decided to open her own makeup salon in Prestwich. She turned to her nan, who was working as a cleaner at the time, and asked if she could borrow £20,000 to make it happen. 'She was going to refurbish her kitchen and extend the back of the house,' Paige told the Manchester Evening News. 'She worked very long hours and had a mortgage. 'I said, 'Nan, there's loads of salons that exist but no makeup salon, borrow me that money and I'll pay you back,'' Paige recalled. 'She ummed and aahed then she did it. She borrowed me the money. She quit her job as a cleaner and we went on the hunt for salons to renovate.' After searching for the right spot, they found a venue on Bury New Road and launched Makeup Academy in 2014. 'We went to an old antiques shop and gold spray-painted everything,' Paige continued. 'Everything was second-hand. We did an opening party and put Lambrini into really nice flutes – not many people turned up.' But the beginning was tough, Paige admits, with things becoming so bad she had to sell her car to cover payments. As bookings for makeup appointments slowed, Paige decided to diversify and started offering makeup courses in person and online. 'The makeup courses got so busy that people were flying in from around the world,' she added. 'We had demand from everyone. We started doing online courses for those who couldn't afford flights to get there.' However, the real game-changer for came four years later when Paige created a white eye-shadow base, now known as Rumour Base, inspired by a popular discontinued product from another brand. 'We realised there was a gap in the market,' she said. 'We didn't have this product anymore and there wasn't anywhere selling an ultra-white base in the UK.' The product sold out quickly and flies off the shelves to this day – so much so that it's still selling one unit per minute. It was even named the number one eye base by the popular NikkieTutorials on YouTube. The business quickly grew and operations moved to a larger 8,000sq ft warehouse in Middleton, before moving again to a 36,000sq ft warehouse in Stockport. Here, the brand has a retail store and a popular cafe for visitors. success surged, driven by its wide range of beauty products, including skincare, all thanks to its growing popularity on TikTok. Paige credits the platform with transforming her business. 'Because of TikTok, and the speed of light in which we were getting views, we were getting that visibility,' she said. 'Without the decision to go to TikTok, I wouldn't be in the empire. It changed my entire career.' 'What was once just about money for new collections, now we're selling millions of products in one livestream.' On July 31, 2024, the beauty brand set a new record by generating £1.5 million in just 12 hours on TikTok Shop. During their TikTok LIVE festival, sold two products every second, with popular items like the Makeup Mystery Box, Bad Bitch Energy Lip Duo and Spoilt for Choice Cream Bronzer Oven flying off the shelves. Now a major force on TikTok, sells over 250,000 products through the platform each month. The company turned over £35 million in 2023, made an astounding £65 million in 2024 and is set to make £100 million in 2025. 'I work 14-hour days and I haven't been on holiday in seven years,' Paige admitted. 'I have the fear of my mum ending back where she's vulnerable.' Paige's says her experience has also shaped her work ethic. 'When you are someone who's come from the ground, so many jobs don't scare you,' she said. 'I'm totally proud, but I'm still very humble. As quick as you can climb up is as quick as you can fall down. For me, it's all about building a community – as long as I have a community that will be here for generations to come.' As a young CEO, Paige says she remains open to learning. 'People ask me, 'When are you going to take a chance to breathe and enjoy it?' I'm 31 and I've got a lot to learn,' she said. 'I'm living life for the first time. I'm enjoying learning all aspects of the business; it's no longer just designing products and all the fun bits. At the moment, I'm still learning. I'm still humble and I'm still grateful.' Paige's rise in the beauty industry has placed her among the top entrepreneurs in the UK, with a spot on The Sunday Times Beauty Rich List. She stands alongside other powerful names like Sanjay Vadera, founder of The Fragrance Shop, who tops the list with a £240 million fortune, and Jenna Meek and Jess Hunt of Refy, both valued at £52 million and £46 million respectively. "This is just the beginning," Paige added. " has always been about breaking boundaries and redefining what's possible in the beauty industry, and I have so much more to give. "We're expanding in ways that will take the brand to new heights; bigger product innovations, more immersive experiences, and exciting global opportunities. But at the heart of it all, my focus remains on my incredible community; continuing to inspire, empower, and create a space where everyone feels seen, valued, and capable of achieving their dreams."
The Independent
07-02-2025
- Entertainment
- The Independent
3 day-to-night make-up looks for Valentine's Day
As Valentine's Day falls on a Friday this year, it gives us the perfect excuse to dress up for some end of week celebrations. Whether you're heading out for romantic drinks, staying in for a laid-back dinner or planning a social after work – make-up artists talk through three perfect looks to help you nail the day-to-night transformation. Soft romantic For a dreamy, soft and romantic look, the key is a radiant base that can be dialled up in the evening. 'Start with ultra-hydrating skincare to get that lit-from-within radiance and a lightweight base to keep things fresh and flawless,' says founder of Paige Williams. 'Look for creamy, water-based formulas in your blush and bronzer and tie soft pinks and peaches into the look for that soft flush during the day. 'When it's time to take things up a notch for the evening, just build up the blush to add depth, add a little extra mascara, or switch up to a bold lip,' she says. As for nailing a glow that works for both day and night – focus on morning skincare, with added shimmer later in the day being key. 'Shimmer doesn't have to be over the top,' says Sculpted By Aimee founder, Aimee Connolly. 'Begin with a primer to illuminate your skin and for a natural daytime glow, apply a lightweight foundation. 'During the day, keep it minimal with a touch of highlighter on the inner corners of your eyes and brow bones for brightness. At night, dial it up by adding a touch to your cheekbones and the bridge of your nose.' ' Cream formulas are unreal for blending,' says Williams, 'so you stay in control of the vibe you want.' A soft, rosy lip during the day can be transformed with a deeper pink or mauve gloss in the evening to complete this soft romantic look. The Cheek of it Liquid Blush, £15 Charlotte Tilbury Luxury Palette in Pillow Talk, £46 Sculpted by Aimee HydraTint – Moisturising Tinted Serum, £23 Fun and playful If you want a cooler look for Friday night, playing with pops of colour is a great way to transition your make-up look from day-to-night. But when it comes to using colour in your day-to-night look, 'it's all about concentrating on one feature, such as eyes, lips or cheeks and keeping the rest balanced,' explains Williams. 'For the eyes, I would say focus on a neutral base and add a bold pop of colour to the inner corner, crease or as a fierce wing. 'When it's time to turn up the glam, intensify that shade with a deeper, more pigmented version of your chosen shade. 'If lips are your focus, go for a juicy gloss or lip oil in the day, then switch it up with a statement bold lipstick when the sun goes down.' If you're wanting to focus on your base, 'you can always add a hint of colour during the day with a cream blush in a soft pink or peachy shade on your cheeks,' says Connolly. 'For the evening, amplify the look by applying a bolder shade to your eyelids, blending well for a seamless finish and adding a bright eyeliner to the waterline.' NYX Professional Makeup Ultimate Shadow Palette Vegan 16-Pan in I Know That's Bright, £15.99, Look Fantastic MAC Cosmetics Lipglass Lip Gloss in Spite, £22 Sultry dramatic If you're wanting a sultry and defined look, doesn't have to be heavy or overpowering, just remember that balance is key. 'Creating a dramatic and sultry look during the day without looking overdone is all about balancing boldness with subtlety,' says Oriflame 's beauty expert, Helen Bee. 'The key is to focus on defined features while keeping the rest of the makeup soft and natural. Instead of dramatic false lashes, opt for a voluminous mascara, this will give you bold lashes that won't look too heavy during the day. When you transition your look to the evening, 'add a black eye liner and smudge around the edges of your lashes.' Bee recommends deepening your eye make-up with a rich brown or charcoal shade in the crease, paired with a classic winged liner. If you want to keep the lips neutral during the day, you can opt for a deep red or plum shade at night to create a bold statement without overwhelming the overall look. e.l.f. cosmetics No Budge Retractable Eyeliner, £5 Oriflame The One Pump and Plump Mascara, £7.99 No7 Limited Edition Burgundy Collection Eyeshadow Quad, £12.95, Boots What to avoid No matter which look you go for, all our experts agree on one key tip: avoid overloading the skin with product when transitioning from day to night. 'While it's important to create a flawless base, applying too much product can make your skin appear heavy and mask your natural glow,' says Bee. 'A common mistake is not refreshing your base before adding more products,' says Connolly. 'Lightly blot any excess oil and, if needed, reapply a thin layer of foundation or tinted serum to even out the complexion before intensifying your make-up for the evening.' Williams recommends a spritz of setting spray to revive the complexion and a touch of highlighter to lift the face instantly.
