Latest news with #PACCosmetics
India Today
8 hours ago
- Business
- India Today
The new Indian beauty standard: What you should know
For years, professional makeup products carried the baggage of being inaccessible—either too complicated, too expensive, or too foreign. But that myth is now being dismantled. According to Bonish Jain, the focus has shifted to developing products that combine high performance with they're a college student, a working professional, or a beginner, users today want tools that are easy to use, effective, and trustworthy, without needing a beauty degree to figure them out. India Today spoke with Bonish Jain, Director and Founder, and Vaishnavi Jain, Head of Product Development at PAC Cosmetics, to understand how makeup that was once seen as 'too pro' is now becoming intuitive, inclusive, and proudly shift toward accessibility is reflective of a broader beauty movement in India: one that values ease, familiarity, and high-impact results at 'MADE FOR INDIA' REALLY LOOKS LIKEThe phrase "Made for India" is often used in branding, but truly applying it requires an understanding of nuance. For a makeup brand, that means taking into account not just undertones and skin shades, but also how the product wears in heat, humidity, or long workdays. Every aspect—from pigment payoff to texture to longevity—is informed by how Indians live and look. It also means challenging Eurocentric beauty standards and creating solutions grounded in local realities and consumers are incredibly value-conscious. But that doesn't necessarily mean they only shop by price. As Bonish points out, performance builds loyalty. Customers returned not because something was cheaper, but because it worked mindset has helped homegrown brands build genuine credibility. With rising competition in the beauty space, trust—earned through honest formulation and results—has become the most valuable INCLUSIVITY, NOT JUST CLAIMING ITInclusivity in Indian beauty is not a buzzword anymore—it's an expectation. And that means rigorous testing. Vaishnavi Jain shares that their approach involves multiple rounds of trials with both professional artists and real users from across idea is to ensure that a product doesn't just 'look good in theory,' but performs on a wide variety of skin tones and textures in daily life. It's this kind of feedback-driven development that allows products to feel authentic, relatable, and usable across geographies and RISE OF INGREDIENT-CONSCIOUS CONSUMERSToday's buyers want more than just a flawless finish—they want to know how that finish is achieved. What's in the formula? Is it safe? Does it offer skincare benefits too?This growing ingredient-consciousness signals a deeper shift in consumer behaviour: from trend-driven buying to science-backed decisions. Vaishnavi highlights that Indian consumers are now asking informed questions and seeking transparency around formulation, testing, and efficacy, especially in the makeup space, where skincare integration is becoming more FROM NICHE TO NECESSITYWhile sustainable packaging is still emerging in the Indian beauty market, it is no longer a distant goal—it's on the radar. As Vaishnavi notes, there's a steady rise in awareness about waste, material usage, and environmental footprint. Even if not mainstream yet, sustainability is expected to become an integral part of brand strategies going shift also mirrors changes in global beauty ecosystems, where brands are now judged as much on their values as on their is not a monolith—it's a mosaic of skin tones, traditions, and beauty practices. To build a brand that resonates nationally, understanding these regional nuances is Bonish puts it, beauty in India is diverse in its expression. From dewy minimalist looks in the metros to vibrant bridal palettes in smaller towns, cultural relevance drives emotional connection. And this is what allows a product to feel personal, not Indian beauty consumer is evolving—curious, confident, and clear about what they want. And the most successful brands are the ones listening closely. Whether it's inclusivity in shades, transparency in formulation, or relevance in design, what's emerging is a makeup movement that feels intuitive, inclusive, and unapologetically more Indian-led innovations enter the mainstream, the message is clear: professional makeup no longer belongs only to backstage artists or influencers. It belongs to everyone—one brushstroke at a time. advertisement
Hindustan Times
04-06-2025
- Health
- Hindustan Times
PAC cosmetics review: From compacts to foundations, is this makeup brand a real hidden gem? Find out
The term makeup has always sounded sugary to my ears. Be it a full coverage foundation or a smudge-proof eyeliner, I have always been flattered by all thing cosmetics! Be it my oh-so- simple, no makeup makeup look for a casual work day or all things starry and bling for weddings, my makeup game has to be top-notch! While the market is flooded with many makeup brands floating in the market, one such makeup brand that I reviewed is PAC Cosmetics. The brand is known for its versatility, affordability, along with a strong pigmentation and blendability. I particularly reviewed PAC foundation, blush, primer, compact powder, and their makeup fixer against their blendability and coverage. So, are its makeup products really worthy of these praises? Can you depend on PAC cosmetics for your next big event? Here is my take on it. PAC HD Liquid Foundation PAC liquid foundation comes packed in a sturdy glass bottle with a pump dispenser and protective cap. Though the packing looked elegant, the glass bottle might not be very travel-friendly. The best thing about this foundation is that it boasts a semi-liquid consistency that blends effortlessly using a brush or sponge. I used a beauty blender for its application, and it gave a classy finish, without looking heavy, making it suitable for both daily wear and special occasions. Although, it may appear cakey on very oily skin. Regarding longevity, this foundation can stay put for good 6 hours. However, it may require touch-ups for oily skin types. My verdict: PAC HD Liquid Foundation is a commendable choice for those seeking a versatile foundation with a natural finish. Ideal for normal to combination skin, it's advisable to test in-store for the perfect shade match. PAC Blush The thing that I like about PAC's blushes is that it come in compact cases with transparent lids, allowing easy shade identification. The packaging of the blush is sleek but lacks a mirror or applicator, which might be inconvenient for on-the-go applications. However, the blushes are finely milled and conveyed easy blending and smooth application. Being a soft and subtle shade, I applied it for a casual daytime look. Its buildable, long-lasting application stayed put for a couple of hours. However, if you wish to get a bold look, frequent reapplication is required. My verdict: PAC Blushes are a great addition to any makeup collection, offering quality and variety at a reasonable price point. But the absence of a mirror and applicator is a minor drawback compared to their performance. PAC Studio Finish Primer Your makeup starts with a great base and primer does that job for you. PAC makeup primer does what it says. As its name suggests, Aquagrip primer is waterproof and stays put for hours. Talking about its packaging, this primer comes in a sleek bottle with a dropper, as against a tube which is the case in most brands, making its packaging both hygienic and travel-friendly. It has a clear gel formula that glides smoothly onto the skin, creating a satin-matte finish. The primer is perfect for oily to combination skin, dry-skinned users need to moisturise beforehand to prevent flakiness. A patch test is anyway recommended for people with very sensitive or breakout skin. My Verdict: PAC Studio Finish Primer is an effective base product that enhances makeup application and longevity. This primer is best suited for oily to combination skin, users with dry skin should ensure proper patch test. PAC Studio Finish Compact Powder I have always been looking for a compact powder that does not give a cakey appearance. And PAC stood by it. Talking of it's packaging, PAC compact powder comes in a sleek black case with a transparent lid and magnetic closure. However, lack of a mirror and applicator may affect its convenience for touch-ups. This compact powder has a soft, smooth texture that blends effortlessly, providing a matte finish with a flawless base. However, I did find that this compact gives a limited coverage and therefore, it is not ideal for concealing imperfections. My Verdict: PAC Studio Finish Compact Powder is a reliable setting powder that controls shine and sets makeup effectively. While the packaging could be more user-friendly, the product's performance makes it a worthy addition to your daily makeup routine. PAC Micro Finish Makeup Fixer If you still doubt the importance of a makeup fixer, you've probably never tried PAC macro finish makeup fixer. Encased in a matte white metal bottle with an aerosol-style spray nozzle, this makeup fixer ensures that your makeup does not look blotchy. As far as its packaging is concerned, it has a sturdy packaging, is durable and travel-friendly. What I liked the most about this makeup spray is that it is enriched with herbal extracts like Aloe Vera, Rosemary, Lavender, and Peppermint, offering a soothing experience. However, like many sprays, it gave me a tingling sensation as a few drops fell into my eyes. My Verdict: PAC Micro Finish Makeup Fixer is a reliable setting spray that not only extends makeup wear but also nourishes the skin. Ideal for daily use, its only limitation is the lack of a more portable size. Final Verdict: PAC Cosmetics offers a range of quality complexion products that cater to various skin types and tones. While there are minor drawbacks in packaging and suitability for certain skin types, the overall performance and affordability make them commendable choices for both beginners and professionals. Similar articles for you: Top 8 makeup brush kits to blend your makeup like a pro; Get flawless look in minutes Top 8 Lakme 9 to 5 lipsticks that stays put throughout the day; Flaunt those pout-perfect lips Best lip plumpers for fuller and plumper lips: Top 7 picks for that pout perfect selfie Top 8 waterproof concealers to get flawless, smudge proof, and spotless skin in minutes Yes, all PAC products are 100% cruelty-free. We do not test on animals, and our commitment to ethical beauty is unwavering. PAC products are primarily developed in Germany and manufactured in state-of-the-art facilities across Germany, India, and other parts of Europe and Asia, ensuring the highest quality and safety standards. Many PAC products are dermatologically tested and suitable for sensitive skin. However, we recommend patch-testing any new product before full application. PAC cosmetics has a wide range of lipsticks, eyeliners, blushes, makeup fixing sprays, and more. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
News18
24-04-2025
- Lifestyle
- News18
Your Go-To Sweat-Proof Glam This Summer
With these sweat-proof essentials, you can confidently face the heat while maintaining a flawless look from morning to night Hot, humid days can damage the most flawless makeup looks. A sweat-proof makeup routine is all about light layering, breathable formulas, and smart setting techniques. If you know the right techniques and make the correct product choices, you can enjoy a fresh, long-lasting glow no matter how high the temperatures soar. Vaishnavi Jain, Product Development Head, PAC Cosmetics shares ways to beat the sweat and stay flawless from AM to PM this summer. A Sweat-Resistant Base Let's start with a lightweight skincare routine to prep your skin for the day ahead. The key is to hydrate without leaving a greasy finish. Begin with a mild, hydrating cleanser that won't strip your skin of its natural moisture. Follow up with a hydrating toner to restore balance. Once the toner has absorbed, apply a primer to ensure your makeup stays put, even in the humidity. PAC's Aqua Grip Primer offers a waterproof, sweat-proof barrier while providing a breathable, long-lasting grip, making it perfect for those hot, sweaty days when you need your makeup to stay intact. Lightweight, Long-Wear Foundations Skip heavy, full-coverage foundations in the summer heat. Instead, opt for lightweight, buildable formulas that allow your skin to breathe, providing coverage where needed. Focus primarily on your T-zone, under the eyes, or on blemishes. Lightweight foundations feel comfortable, won't clog pores, and offer a natural, second-skin finish. What you need to look for here are sweat-proof, long-wear formulas with a soft matte texture to control shine. Blend with a damp sponge for a seamless, skin-like finish that lasts through heat and humidity. What's best is, it is also ideal for midday touch-ups, to keep your makeup fresh and shine-free. Stay Sharp with Smudge-Proof Eye Picks Eye makeup is prone to sweat, humidity, or even a few happy tears. Opt for a waterproof gel liner for smooth, precise application and a bold definition that lasts. Pair it with a long-lasting kohl pencil to add depth along the lash line or waterline. Whether you are crafting a sharp wing or soft, smoky eyes, these smudge-proof formulas ensure your look stays fresh and flawless from morning to night. Cream Formulas for Flushed Looks To complement your flawless base, consider cream blush formulas that deliver a natural, radiant flush of color. The cream blush gives a fresh, dewy finish with shades ranging from soft pinks to vibrant corals, perfectly balancing daytime radiance with that summery vibe. These cream formulas are light, buildable, and keep you looking refreshed all day long without adding weight to your look. Lock It In with a Setting Spray Don't skip this step – it's your shield against midday meltdowns. The Makeup Fixer is a true game-changer with its lightweight, non-sticky, and long-lasting formula. This cult-favorite setting spray locks your makeup in place while adding a subtle, dewy glow. Its ultra-microfine mist distributes the product evenly across your face, giving your makeup a refreshing summer breeze that lasts all day. With these sweat-proof essentials, you can confidently face the heat while maintaining a flawless look from morning to night. Stay fresh, stay radiant, and let your beauty shine no matter the temperature!
