28-05-2025
Meet the Welsh culinary mavericks stirring up S4C's hottest new show
Six food-obsessed entrepreneurs from across Wales are bringing drama, ambition, and mouthwatering innovation as they battle for £5,000 and game-changing mentorship from top Welsh business minds.
Busnes Bwyd (The Food Business) is a brand-new S4C series where these bold food producers go head-to-head for investment and exclusive mentoring.
The plucky contenders have got the flavour, flair, and fighting spirit. But can they deliver something truly spectacular… or will they just get roasted?
(Image: S4C)
Meet the Welsh culinary mavericks
From pumpkin farms to powerhouse pastries, let's meet the contenders stepping into the Busnes Bwyd HQ...
Laura (Pwllheli, Gwynedd)
From pick-your-own pumpkins to 30,000 strawberry plants, these farmpreneurs are growing more than fruit - they're cultivating a food empire, one homemade chutney at a time. Biggest challenge? Balancing a booming business with family life and fieldwork.
Cassius (Port Talbot)
Ex-boxer. Coffee boss. Community champ. Cassius brews boldness into every cup at his shop, Portablo Coffi. With beans blended to perfection and pottery locally thrown, he's fighting for the crown - and this time, it's personal.
Sam (Dyfi Valley)
From Oxford to the Dyfi, this cider-making shepherd is all about Seidir Tydecho - wild, local, and unapologetically Welsh. He speaks the language, sings the songs, and now he's pouring his heart into a dream cider house.
Matthew (Carmarthen)
Sixth-generation butcher with a business brain and a hunger to elevate Welsh beef. His family's ham is PGI-certified, and now he's beefing up the brand with savvy strategy and a side of marketing muscle.
Kristen (Porth)
Three businesses, two food vans, one unstoppable force. From brownies to baked spuds to bento boxes, Kristen and her husband are feeding the Valleys with creativity and hustle.
Dafydd (Ruthin)
A delayed flight changed his life - now he's whipping up themed cakes, rocky roads, and Instagram-worthy bakes at Welsh Whisk. Teacher-turned-baker, he's proof that sweet dreams rise from sticky situations.
(Image: S4C)
Meet the bosses
The mentors bringing serious clout (and a sprinkle of chaos) to the boardroom table...
Marian Evans - The powerhouse in heels
From muddy farm boots to boardroom boss, Marian means business. A multi-award-winning entrepreneur, investor, and executive coach, she's one of the few women in the UK to chair a financial services board. Recognised in the King's Honours and named alongside Adele and JK Rowling on the Midas List, she's the kind of mentor who can spot a future empire in a humble pie.
Professor Dylan Jones-Evans - The brain behind the business
Wales' original entrepreneurship guru, Dylan's been schooling business hopefuls since the 1990s. He's published over 100 papers, led the creation of the world's first regional entrepreneurship strategy, and launched the legendary Fast Growth 50. With experience advising the Welsh Government, EU, and even MIT, Dylan knows what makes a business boom.
Tudur Owen - The master of mayhem
Comedian. Presenter. Professional pot-stirrer. Tudur is here to keep the competition on its toes. The BAFTA-winning funnyman brings warmth, wit, and just the right amount of Welsh sarcasm to every challenge.
Find out more
Busnes Bwyd will start on S4C on Wednesday, June 4 at 9pm. It will also be available on S4C Clic and BBC iPlayer. Click here for further information.
