29-05-2025
- Business
- Travel Daily News
PKFARE and Wooba forge strategic partnership
PKFARE partners with Brazil's Wooba, expanding access to 600+ airline offerings and enhancing travel distribution across Latin America's dynamic market.
SHENZHEN, CHINA – PKFARE, a leading global travel product aggregator, has announced a strategic partnership with Wooba, a Brazilian technology company specializing in tourism content distribution. This collaboration enables Brazilian travel businesses – including consolidators, OTAs, and travel agencies – to seamlessly access PKFARE's extensive portfolio of 600+ competitive airline offerings, sourced from global suppliers.
Since its inception, Wooba has revolutionized travel agency operations with cutting-edge tools that automate and streamline processes. Its flagship product, Travellink, is the leading travel distribution platform in Brazil, integrating hundreds of domestic and international suppliers.
Jackson Andrade, CEO of Wooba, commented: 'By integrating PKFARE's vast inventory, we're enhancing the booking experience for our partners with exclusive, market-tailored flight content. Additionally, we're thrilled to leverage our strong client network and tech solutions to accelerate PKFARE's growth in Brazil.'
Beyond competitive fares, Brazilian travel sellers can boost revenue through PKFARE's ancillary product, meeting travelers' demand for premium air travel experiences. PKFARE also simplifies change and refund processes, reducing operational headaches and ensuring a smoother experience for both businesses and travelers.
Jason Sui, Co-Founder & Senior Vice President of PKFARE, added: 'Partnering with Wooba reinforces our commitment to delivering high-quality travel products in Latin America. From global content sourcing to frictionless booking, we're poised to help partners thrive in this dynamic market.'
This partnership marks a key milestone in PKFARE's mission to drive innovation and accessibility in Latin America's travel industry. By combining Wooba's regional expertise with PKFARE's global reach and technology, the two companies aim to reshape travel distribution, empowering businesses and enhancing traveler experiences across the region.
